---
title: "Classic Marketing Cases for Qixi Valentine's Day"
description: "After enduring two scorching Junes, the annual Qixi Festival (Chinese Valentine's Day) arrives. As marketers, whether single or in a relationship, the focus is on brand marketing strategies. This article compiles 150 themed posters and 100 creative marketing kits to inspire fresh ideas for this year's Qixi campaigns."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2017-08-27"
language: "en"
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---

# Classic Marketing Cases for Qixi Valentine's Day

> After enduring two scorching Junes, the annual Qixi Festival (Chinese Valentine's Day) arrives. As marketers, whether single or in a relationship, the focus is on brand marketing strategies. This article compiles 150 themed posters and 100 creative marketing kits to inspire fresh ideas for this year's Qixi campaigns.

Click the image for details.
Finally, after enduring two scorching Junes,
we welcome the annual Qixi Festival (Chinese Valentine's Day).
As members of the marketing world,
whether you're a single dog or a love-struck couple,
these two days are not about how to spend Qixi,
but about how to do brand marketing.
The editor has collected 150 themed posters
and 100 creative marketing kits,
hoping to spark your inspiration,
and build on these cases to innovate,
creating a fresh trend for this year's Qixi marketing.

**Poster Marketing Section**

@Durex Official Weibo: More Qixi, more joy.
@Jissbon Official Weibo: Tonight, are you ready for Jissbon?
@Elephant Official Weibo: One day in heaven, a year on earth.
@Haier Good Air: Across the Milky Way tonight, with gentle breeze accompanying. Haier Good Air shares this romantic moment with you.
@JDB Herbal Tea: A little show is pleasant, too much is harmful; occasional shows strengthen the body and enhance feelings, with many benefits! Come on, let's hurt each other!
@Wanglaoji Official Weibo: A traditional Chinese festival, legend says it's when the Weaver Girl and the Cowherd meet on the Magpie Bridge. Today, Qixi is also defined as Chinese Valentine's Day. Showing love, auspicious; worshipping the Seventh Sister, auspicious; eating Qiaoguo, auspicious!
@JD.com: On Qixi, I searched all novels and poetry collections, trying to express my love with romantic rhetoric and the most accurate adjectives. But in the end, I found that the deepest love can be said in three sentences: You are wonderful, I like you, and I want to live with you.
@Zhenai.com: Not just Qixi, cherish you every moment. No jokes, just sweet love for you.
@Meituan: A collection of three-line love letters, there's always one for you.
@Pechoin: Another Qixi, the day when the longest-distance lovers in history, the Cowherd and the Weaver Girl, meet. The "magpie" bridge meeting must be in pairs; tenderness like water makes the beautiful meeting like a dream.
@Qiaqia Food Official Weibo: On this romantic day, Xiaoqia decides to confess to everyone: Qiaqia is mine, and I am yours.
@McDonald's: A foodie love letter, using plain words to convey the precious emotion of young people supporting each other in life.
@Jiangxiaobai: It's that simple, it directly strikes the heart. You can say it's too much chicken soup, or you can say it moves you. It's Jiangxiaobai!

**Creative H5 Section**

**The Emperor's Harem Tour**
Brand: Buick + Tiantian Orchard
Long press the QR code to experience the creative H5.

**Durex Nationwide Catch the Magpie**
Brand: Durex
Long press the QR code to experience the creative H5.

**Qixi Dinner Knight is Here!**
Brand: Baidu
Long press the QR code to experience the creative H5.

**Learn to Spend Qixi Single-Handed**
Brand: LeEco
Long press the QR code to experience the creative H5.

**Woman's Fragrance, Qixi Divination of Love**
Brand: YOKA Fashion Network
Long press the QR code to experience the creative H5.

**Date with Prince Charming**
Brand: IPSA
Long press the QR code to experience the creative H5.

Of course, if you want to confess to the editor,
the warmest sentence would be:
The first thing I do when I wake up every day
is read New Distribution.

Article case references: PR Media, Internet
Click the image for details.

The **3rd (CFIC) China FMCG + Internet Conference** will be held in Chongqing in October 2017. At this conference, New Distribution has invited **1,000+ distributors, 500+ brand owners, founders of 200+ B2B platforms, and 100+ investment institutions** to participate.

The conference theme: **New Forces, New Ecosystem**. We will invite well-known domestic B2B industry experts, mentors, and B2B platform founders to discuss the following topics:

> **How can the FMCG industry leverage B2B to achieve new growth opportunities?**
>
> **How to build the new supply chain behind new retail?**
>
> **How can intra-city logistics help B2B achieve leapfrog development?**

**Highlights of this conference:**

> **The industry's first "2017 China FMCG B2B Industry Competitiveness White Paper"**
>
> **B2B and investor project closed-door matchmaking meeting**
>
> **Conference site + exhibition center, dual internet technology exhibition**
>
> **Leaders from Alibaba, EAS, Best Store Plus, GLP, Unilever, Hd, Yunmei and other well-known enterprises will deliver speeches and share pioneering views.**

October 17-18, 2017
Chongqing Convention and Exhibition Center
Registration is now open. Long press the QR code below or click "Read Original" to register. Early bird tickets before September 15 enjoy a 30% discount!

Add friend with note "Conference Registration"

Click the links below to review the highlights of the 1st and 2nd FMCG + Internet Conferences:

2016 "FMCG + Internet" Summit Forum
2017 (2nd) China FMCG + Internet Conference

Click the links below to review the highlights of the 1st and 2nd FMCG + Internet Conferences:
[2016 "FMCG + Internet" Summit Forum](<https://mp.weixin.qq.com/s?__biz=MzA5MzU0MTAzMw==&mid=2651492812&idx=1&sn=fcccdf73cb4b966404380318a23f74f5&chksm=8ba2760abcd5ff1c025d07f41cf116c61b23be674a6664030aa23ee90ec429e9390c3c27909d&mpshare=1&scene=1&srcid=020881NSpEgpuJyOWSgv55sX&key=3d4806ec6bb3b1964253f17b3861dd564762f71dbc4f8c894685242e2ab3d505142ac8bcee653dca29c660bd7172021f74a5edb43b7ffe40aba60fa537ab3b6b13cf459455b38917b800ef19880dbbad&ascene=0&uin=NzMwNzY1MjU%3D&devicetype=iMac+MacBookPro13%2C1+OSX+OSX+10.12.2+build\(16C67\)&version=12010310&nettype=WIFI&fontScale=100&pass_ticket=KQOs74H6xtGL0xNZBKRgPszxAT3j4ffcJGgEYDkf2AI%3D>)

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Contact: zhaobo258@gmail.com · +86 158 5481 7671
