--- title: "Chongqing 'Manfen Jiahui' Supermarket Grand Opening, Practicing 'Carefully Selected, Saving for You'" description: "Chongqing's retail market welcomes a heavyweight innovator. On September 19, Manfen Retail, with the core concept of 'Carefully Selected, Saving for You', officially unveiled its core business format - 'Manfen Jiahui Discount Supermarket'. This marks the full implementation of Manfen Retail's 'convenience store + discount supermarket' dual-wheel drive strategy, aiming to precisely meet consumers' dual demands for quality and cost-effectiveness in different scenarios. The dual-format layout precisely covers consumer scenarios." author: "小满" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2025-10-19" categories: "Retail Formats" language: "en" canonical: "https://xinjignxiao.com/en/articles/chongqing-manfen-jiahui-supermarket-grand-opening-practicing-carefully-s-e38e88e5/" markdown: "https://xinjignxiao.com/en/articles/chongqing-manfen-jiahui-supermarket-grand-opening-practicing-carefully-s-e38e88e5.md" original_source: "https://mp.weixin.qq.com/s/72s4yN5HQ_3z5MqJVo_geA" translation: "https://xinjignxiao.com/zh/articles/%E9%87%8D%E5%BA%86-%E6%BB%A1%E5%88%86%E4%BD%B3%E6%83%A0-%E8%B6%85%E5%B8%82%E7%9B%9B%E5%A4%A7%E5%BC%80%E4%B8%9A-%E8%B7%B5%E8%A1%8C-%E7%94%A8%E5%BF%83%E9%80%89-%E4%B8%BA%E4%BD%A0%E7%9C%81-e38e88e5.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/chongqing-manfen-jiahui-supermarket-grand-opening-practicing-carefully-s-e38e88e5/" citation: "小满. “Chongqing 'Manfen Jiahui' Supermarket Grand Opening, Practicing 'Carefully Selected, Saving for You'.” New Distribution, 2025-10-19. https://xinjignxiao.com/en/articles/chongqing-manfen-jiahui-supermarket-grand-opening-practicing-carefully-s-e38e88e5/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Chongqing 'Manfen Jiahui' Supermarket Grand Opening, Practicing 'Carefully Selected, Saving for You' > Chongqing's retail market welcomes a heavyweight innovator. On September 19, Manfen Retail, with the core concept of 'Carefully Selected, Saving for You', officially unveiled its core business format - 'Manfen Jiahui Discount Supermarket'. This marks the full implementation of Manfen Retail's 'convenience store + discount supermarket' dual-wheel drive strategy, aiming to precisely meet consumers' dual demands for quality and cost-effectiveness in different scenarios. The dual-format layout precisely covers consumer scenarios. Chongqing's retail market welcomes a heavyweight innovator. On September 19, Manfen Retail, with the core concept of "Carefully Selected, Saving for You", officially unveiled its core business format - **「Manfen Jiahui Discount Supermarket」**. This marks the full implementation of Manfen Retail's "convenience store + discount supermarket" dual-wheel drive strategy, aiming to precisely meet consumers' dual demands for quality and cost-effectiveness in different scenarios. **Dual-format layout** **Precisely covering consumer scenarios** In the retail market transformation, Manfen Retail has accurately insight into consumer demand and built three synergistic business formats, comprehensively covering the three major consumer scenarios of **"high-frequency rigid demand, cost-effectiveness, and ultra-fast delivery"**, creating an ultimate convenient experience for consumers while creating sustainable growth opportunities for partners. Format 1: Manfen Daily Convenience Store - Focused on the "five-minute life circle", with five major scenarios (baked breakfast, leisure coffee, clean daily necessities, cooking table, after-work tipsy) as the core, conducting deep discounting on some categories. This model effectively attracts traffic through high-frequency, high-cost-performance scenario-based hit products, increases store entry rate, and naturally drives sales of other products in the store, forming a virtuous sales cycle. The Manfen Jiahui Discount Supermarket opening this time is positioned as one-stop family procurement. (Image: Manfen Jiahui renderings, one of Manfen Retail's business formats) Format 2: Manfen Jiahui Discount Supermarket - This opening format is positioned as one-stop family procurement. It inherits the brand core of "Carefully Selected, Saving for You", focusing on full-category, real discounts, and is committed to becoming the "ultimate money-saving solution" for family consumption. (Image: Manfen Jiahui renderings, one of Manfen Retail's business formats) Format 3: Manfen Lexiang - Instant retail, through store-warehouse-to-home, with a 30-minute fulfillment network. Whether it is a convenience store meeting immediate needs or a discount supermarket completing weekly family procurement, 'Carefully Selected, Saving for You' is our unchanging commitment. Manfen Retail hopes to achieve true retail innovation, which lies in providing consumers with 'no-hesitation' choices - quality without compromise, price without sensitivity. **Four major platform empowerment** **Solving operational challenges** To fulfill this commitment, Manfen Retail is backed by four powerful support platforms as a solid foundation. **Supply chain empowerment platform:** A carefully selected 3000 SKU product library, stable cooperation with high-quality suppliers, cost advantages from large-scale procurement, big data-driven regional differentiated product selection, and advance planning for seasonal products and promotions. **Brand empowerment platform:** The distinct positioning of "Carefully Selected, Saving for You", and the differentiated advantage of high-cost-performance community convenience stores. **Digital operation platform:** Through smart retail systems, multi-store operation analysis, remote management and control, and precise member marketing. **Standardized replication platform:** Possessing a precise store standard system, through store design standards, product display standards, and service process standards for standardized replication, with regular performance evaluation, problem identification and resolution, and continuous optimization mechanisms. These four platforms work together to solve the traditional discount format's operational problems of "low price but difficult to ensure quality" and "scale without economy", constituting Manfen Retail's incomparable core competitiveness. **Entering 'Manfen Jiahui':** **Full-category discounts, experiencing 'full marks'** Walking into the newly opened 'Manfen Jiahui Discount Supermarket', consumers can most intuitively feel the advantages of its model. From fresh and high-quality fresh ingredients to a dazzling array of leisure snacks, from brand daily chemicals to practical home goods, all categories of products are presented at surprising discount prices. "The products here are so complete! Snacks for the kids, meat and vegetables for cooking, laundry detergent for the home - all can be bought here at great value. 'Carefully Selected' is truly felt, the product quality is very good; 'Saving for You' is even more real, my shopping cart is almost full!" On the opening day, a Mr. Liu who was shopping shared his joy. **Leading change** **Defining a new form of future retail** Manfen Retail's dual-format layout precisely covers the two major consumer chains of "immediacy" and "plannedness". Through top-level design, the synergy of supply chain and digitalization makes discounts no longer a marketing tool but a sustainable and efficient business model. The opening of 'Manfen Jiahui Discount Supermarket' is not just the landing of a single store, but also indicates the rise of a new retail form centered on "whole-chain efficiency improvement". With the opening of 'Manfen Jiahui Discount Supermarket', Manfen Retail has sounded the clarion call for change. It is proving with practical actions that carefully selected products and highly competitive prices can perfectly coexist, and for every consumer pursuing a quality life, it offers a "full marks" sincerity. [Manfen Jiahui Discount Supermarket (Shanshui Store) Opening Information] Address: Next to Shanshui Lidu 81, Jiangbei District, Chongqing (370 meters walk from Yudaishan Metro Station Exit 3B) Business hours: 8:00 AM - 10:00 PM --- ## Citation metadata - Publisher: New Distribution - Author: 小满 - Published: 2025-10-19 - Canonical: https://xinjignxiao.com/en/articles/chongqing-manfen-jiahui-supermarket-grand-opening-practicing-carefully-s-e38e88e5/ - Original source: https://mp.weixin.qq.com/s/72s4yN5HQ_3z5MqJVo_geA ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671