--- title: "Chinese Brands Go Global to New Heights: Hsu Fu Chi China Candy Brand Pavilion Lands in Singapore" description: "On November 2, Hsu Fu Chi's first China Candy Brand Pavilion was unveiled at Singapore's SCK Suntec City store, marking a new milestone in the brand's overseas expansion. From exporting flavors to exporting culture, Hsu Fu Chi is accelerating its global footprint, aiming to become a world-renowned Chinese confectionery brand and achieve its goal of a century-old, multi-billion-dollar enterprise." author: "孟芸" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2024-11-05" language: "en" canonical: "https://xinjignxiao.com/en/articles/chinese-brands-go-global-to-new-heights-hsu-fu-chi-china-candy-brand-pav-f7590497/" markdown: "https://xinjignxiao.com/en/articles/chinese-brands-go-global-to-new-heights-hsu-fu-chi-china-candy-brand-pav-f7590497.md" original_source: "https://mp.weixin.qq.com/s/Kf8dgej8jtSZrNzkigiDoQ" translation: "https://xinjignxiao.com/zh/articles/%E5%9B%BD%E8%B4%A7%E5%87%BA%E6%B5%B7%E5%8D%B7%E5%87%BA-%E6%96%B0-%E9%AB%98%E5%BA%A6-%E5%BE%90%E7%A6%8F%E8%AE%B0%E4%B8%AD%E5%9B%BD%E7%B3%96%E6%9E%9C%E5%93%81%E7%89%8C%E9%A6%86%E8%90%BD%E6%88%B7%E6%96%B0%E5%8A%A0%E5%9D%A1-f7590497.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/chinese-brands-go-global-to-new-heights-hsu-fu-chi-china-candy-brand-pav-f7590497/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Chinese Brands Go Global to New Heights: Hsu Fu Chi China Candy Brand Pavilion Lands in Singapore > On November 2, Hsu Fu Chi's first China Candy Brand Pavilion was unveiled at Singapore's SCK Suntec City store, marking a new milestone in the brand's overseas expansion. From exporting flavors to exporting culture, Hsu Fu Chi is accelerating its global footprint, aiming to become a world-renowned Chinese confectionery brand and achieve its goal of a century-old, multi-billion-dollar enterprise. On November 2, **Hsu Fu Chi's first China Candy Brand Pavilion was unveiled at Singapore's SCK Suntec City store**, marking a new milestone in the brand's overseas expansion. From exporting flavors to exporting culture, Hsu Fu Chi is accelerating its global footprint, aiming to become a world-renowned Chinese confectionery brand and achieve its goal of a century-old, multi-billion-dollar enterprise. **China Candy Brand Pavilion: Fu Culture Meets Nanyang Charm** Hsu Fu Chi's first overseas China Candy Brand Pavilion is located at Singapore's SCK Suntec City store. The overall design was crafted by renowned Malaysian-Chinese designer Charlise Chen, **inspired by the unique Nanyang traditional patterned tiles, cleverly integrating Hsu Fu Chi brand elements and blending the brand's Fu culture with the traditional essence of Nanyang Chinese.** The interior decoration not only highlights the connotation of Fu culture, but the special Fu Bao design is also a concrete representation of it. **"Fu Bao" is a homophone for "blessing" in Chinese, symbolizing Hsu Fu Chi's best wishes for consumers' happy lives, hoping that every consumer can bring the Fu Bao home or share it with others.** The Singapore China Candy Pavilion offers nearly **200 types of candies, chocolates, pastries, and other products**, with the most classic being the Crispy Heart Candy. In addition, the newly upgraded "Dr. Bear" series—100% juice peelable soft candies and bursting soft candies—also made their overseas debut. In recent years, Hsu Fu Chi has not only earned the reputation of a "best-seller" in China but has also expanded globally. Mr. Liu Xinggang, President of Hsu Fu Chi International Group, stated at the ceremony that Hsu Fu Chi insists on providing consumers with both delicious candies and quality assurance. This time, Hsu Fu Chi brings over 200 best-selling Chinese candies and chocolates, using the Singapore China Candy Pavilion as a window to expand worldwide, aiming to establish Hsu Fu Chi as an internationally influential Chinese candy brand. **Overseas Markets Drive Hsu Fu Chi's Leapfrog Growth** The FMCG industry is highly competitive, and Liu Xinggang noted that as a national classic snack brand with years of history, Hsu Fu Chi realizes that mere "involution" is not a long-term strategy. **"Competing on quality, social benefits, brand strength, and sustainable development" is the key to long-term growth.** At Hsu Fu Chi, every product undergoes strict checks from R&D and innovation, raw material procurement, production, quality inspection, to packaging and distribution, with each candy passing over 200 quality checks during production. Only with excellent product quality can every family enjoy delicious candies. In recent years, Hsu Fu Chi has expanded its overseas presence to over 60 countries and regions, including North America, Australia, Japan, South Korea, and Southeast Asia. **In North America, Hsu Fu Chi completed a nationwide distribution network by early 2022, and online it has entered major shopping sites such as Amazon, Weee, and Yami Buy, achieving doubled sales growth for three consecutive years.** Last year, Hsu Fu Chi's Crispy Heart Candy, nougat, peanut crisp, and other Chinese confectionery products also successfully entered mainstream supermarkets like Costco and Sam's Club in the U.S. **In Singapore, Hsu Fu Chi has maintained deep cooperation with SCK, the largest chain of domestic goods supermarkets, for three consecutive years, with sales exceeding 10 million yuan.** SCK is a leading domestic goods supermarket system in Singapore, with a mission to help Chinese FMCG brands go global and build a top overseas Chinese supermarket brand. Taking advantage of the establishment of the Singapore China Candy Pavilion, Hsu Fu Chi has further expanded its overseas footprint, selling Chinese candies worldwide. Looking at Hsu Fu Chi's overseas strategic layout, as a national classic snack brand with over 30 years of popularity, it is accelerating its global expansion, **adhering to the brand philosophy of "craftsmanship, deliciousness, health, and fashion," continuously launching products that better suit local consumers, and building a differentiated core competitiveness in the international market.** This year, Hsu Fu Chi's market share in China is expected to hit a new record high. In the future, Hsu Fu Chi will increase investment in overseas markets, further expand operational scale, and enhance market share. Through the establishment of the Singapore China Candy Pavilion, Hsu Fu Chi aims to embark on a new journey of "expanding outward," selling Chinese candies worldwide and establishing itself as a globally renowned Chinese candy brand. --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671