---
title: "China's Largest Convenience Store Chain Surpasses 9,300 Stores with Revenue Exceeding 10 Billion Yuan!"
description: "Despite the challenging offline retail environment, convenience stores are expanding rapidly and showing strong sales growth. Recently, Meiyijia, China's largest convenience store chain, announced that its 2016 sales exceeded 10 billion yuan, with over 9,300 stores nationwide."
author: "New Distribution"
publisher: "New Distribution"
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published: "2017-03-26"
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# China's Largest Convenience Store Chain Surpasses 9,300 Stores with Revenue Exceeding 10 Billion Yuan!

> Despite the challenging offline retail environment, convenience stores are expanding rapidly and showing strong sales growth. Recently, Meiyijia, China's largest convenience store chain, announced that its 2016 sales exceeded 10 billion yuan, with over 9,300 stores nationwide.

In an environment where offline retail generally faces immense pressure, small and medium-sized retail formats like convenience stores are expanding faster and achieving better sales growth.
Recently, Meiyijia, China's largest convenience store chain, released its sales data for last year, with 2016 sales exceeding 10 billion yuan!
**China's Largest Convenience Store Chain – Meiyijia Achieves 10 Billion Yuan Revenue in 2016**
Which is the largest convenience store system in China? 7-Eleven? Where? Beijing, Shanghai, Guangzhou, or Shenzhen? None of them. It's called Meiyijia, based in Dongguan.
Public data shows that Dongguan Sugar & Wine Group Meiyijia Convenience Store Co., Ltd. (hereinafter referred to as Meiyijia) has nearly a thousand more stores than the combined total of Shanghai Nonggongshang Convenience Group (which operates Haode and Kedi) and 7-Eleven (mainland China), making it the largest convenience store system in China.
The company currently has 9,300 stores, adding over 1,700 stores last year, making it the largest convenience store system in China. In 2016, sales exceeded 10 billion yuan, with overall business growth of 26%. Additionally, the company is collaborating closely with Alibaba, with 2 million parcels picked up at Meiyijia stores each month, solving the last-mile delivery problem.
**How Much Do You Know About Domestic Convenience Stores?**
Currently, domestic convenience store retailers are divided into two types, focusing on different market segments and products. One type is national high-end brands, such as FamilyMart and 7-Eleven, while the other is regional mass-market brands, like Meiyijia and Tianfu. These two types adopt different expansion and retail strategies.
| National High-end Brands | Regional Mass-market Brands |
|---|---|
| Examples | FamilyMart, 7-Eleven | Meiyijia, Tianfu |
| Geographic Distribution | Commercial centers | Residential areas |
| Location Features | Stores concentrated in first- and second-tier cities | Residential areas |
| Target Consumers | Urban white-collar workers | Mass consumers |
| Store Area | 80–120 square meters | About 50 square meters |
| Products | 1. About 2,000 SKUs per store 2. >95% packaged food and beverages (by sales) 3. >40% ready-to-eat and short-shelf-life products 4. Gradually introducing private labels | 1. 1,000–2,000 SKUs per store 2. More personal care products 3. Limited ready-to-eat food but increasing |
7-Eleven and FamilyMart adopt a "high-threshold" model, requiring higher franchise fees and deposits, and strictly implementing uniform standards in store decoration, stocking, pricing, display, and promotions. Their stores are concentrated in first- and second-tier cities, targeting white-collar consumers near commercial centers or subway stations, focusing on food and beverage sales, including increasingly popular ready-to-eat products.
Meanwhile, regional mass-market brands like Meiyijia and Tianfu use a relatively lightweight franchise model. The investment required for franchisees to open a store is significantly lower than for national brands, and the stores are smaller and concentrated in residential areas. They are characterized by a greater focus on personal and household care products. The two types of convenience stores have many differences, but both have achieved success.
**Top Eight Convenience Stores by Store Count**
**1. Meiyijia**
The company currently has 9,300 stores, adding over 1,700 stores last year, making it the largest convenience store system in China. In 2016, sales exceeded 10 billion yuan, with overall business growth of 26%. Additionally, the company is collaborating closely with Alibaba, with 2 million parcels picked up at Meiyijia stores each month, solving the last-mile delivery problem.
**2. FamilyMart**
As a representative of national high-end convenience store brands, FamilyMart mainly covers first-tier cities such as Shanghai, Guangzhou, and Shenzhen. As of October 2014, the total number of FamilyMart stores nationwide exceeded 1,200, and by 2015, it reached 1,500 stores, entering a period of rapid development.
**3. 7-Eleven**
As the world's largest convenience store chain, as of the end of February 2016, 7-Eleven had opened 58,904 stores in 17 countries and regions worldwide. In mainland China, like FamilyMart, 7-Eleven is mainly distributed in first-tier cities such as Guangzhou, Beijing, Shenzhen, and Shanghai, with over 1,300 stores in 2015.
**4. Tianfu**
Tianfu is one of the top ten convenience store chains in China, ranking fourth in the national convenience store chain list for two consecutive years in 2014 and 2015. It is currently mainly distributed in Guangdong and Changsha, Hunan, with 2,800 stores in 2015 and nearly 3,000 stores developed in 2016.
**5. Tangjiu**
Xi'an Tangjiu is mainly distributed in the Taiyuan area, with 2,000 stores in 2016, achieving annual sales of 2 billion yuan and employing over 20,000 people.
**6. Kuai Ke**
Kuai Ke convenience store, as one of the retail formats of Lianhua Supermarket, had 1,650 stores in 2015, mainly distributed in Shanghai.
**7. Shizu**
As of the end of 2014, Shizu had 1,500 chain stores, widely distributed in Hangzhou, Ningbo, Wenzhou, Taizhou, Shaoxing, Lishui, Jinhua, Nanjing, and other places.
**8. Haode**
Haode and Kuai Ke have the same distribution area, mainly in Shanghai, with 1,500 stores, just behind Kuai Ke.
Among the top eight convenience stores, only FamilyMart and 7-Eleven have achieved coverage in first-tier cities nationwide; other convenience stores mainly have advantages locally or in specific regions. Among them, Meiyijia and FamilyMart have the fastest growth rates, with annual growth between 15% and 20%. They continue to expand new stores and gain market share from competitors like Kuai Ke and Haode.
**Channel Changes in Convenience Stores**
The vigorous development of convenience services in convenience stores has made them a one-stop life service platform for consumers. At the same time, due to convenience, consumers are willing to pay a higher premium for products. However, how to choose appropriate products for different channels remains an important issue. Some promotional methods used in hypermarkets are not suitable for convenience stores. Therefore, for retailers and manufacturers, to seize the trend of convenience store development, the following points should be noted:
1. The product structure of convenience stores is becoming more high-end. For example, in packaged water, the mainstream price range in hypermarket and supermarket channels is 1-2 yuan, while in convenience stores it is as high as 3-4 yuan;
2. Rich fresh food is an important factor for convenience stores to form differentiated competitive advantages and encourage customers to visit frequently;
3. The replacement of new products in convenience store channels is very fast, with a replacement rate exceeding 18% per year, compared to only about 5% in hypermarkets. Therefore, convenience stores need to continuously update products to meet the needs of young customers who like to try new things.
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