--- title: "China Resources Beer 2025 Interim Report: Premium Brands Flourish, Profits Hit New High" description: "On August 19, 2025, China Resources Beer (Holdings) Company Limited (HKEX: 00291) released its interim results for the period ending June 30. Despite market fluctuations and industry restructuring, the beer giant, which just celebrated its 30th anniversary, delivered a steady and impressive performance, with revenue growing 0.8% to RMB 23.942 billion and gross margin reaching a record 48.9%." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2025-08-20" categories: "Brand Marketing, Consumer & Categories" language: "en" canonical: "https://xinjignxiao.com/en/articles/china-resources-beer-2025-interim-report-premium-brands-flourish-profits-dd0822b0/" markdown: "https://xinjignxiao.com/en/articles/china-resources-beer-2025-interim-report-premium-brands-flourish-profits-dd0822b0.md" original_source: "https://mp.weixin.qq.com/s/MpZR4zTp7-PBqvZjbh-BTQ" translation: "https://xinjignxiao.com/zh/articles/%E5%8D%8E%E6%B6%A6%E5%95%A4%E9%85%922025%E5%B9%B4%E4%B8%AD%E6%8A%A5-%E9%AB%98%E7%AB%AF%E5%93%81%E7%89%8C%E5%A4%9A%E7%82%B9%E5%BC%80%E8%8A%B1-%E5%88%A9%E6%B6%A6%E5%86%8D%E5%88%9B%E6%96%B0%E9%AB%98-dd0822b0.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/china-resources-beer-2025-interim-report-premium-brands-flourish-profits-dd0822b0/" citation: "New Distribution. “China Resources Beer 2025 Interim Report: Premium Brands Flourish, Profits Hit New High.” New Distribution, 2025-08-20. https://xinjignxiao.com/en/articles/china-resources-beer-2025-interim-report-premium-brands-flourish-profits-dd0822b0/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # China Resources Beer 2025 Interim Report: Premium Brands Flourish, Profits Hit New High > On August 19, 2025, China Resources Beer (Holdings) Company Limited (HKEX: 00291) released its interim results for the period ending June 30. Despite market fluctuations and industry restructuring, the beer giant, which just celebrated its 30th anniversary, delivered a steady and impressive performance, with revenue growing 0.8% to RMB 23.942 billion and gross margin reaching a record 48.9%. Layout: Liu Zhen On August 19, 2025, China Resources Beer (Holdings) Company Limited (HKEX: 00291) released its interim results for the period ending June 30. Against the backdrop of fluctuating consumer markets and industry restructuring, this beer giant, which has just reached its "30th anniversary," still delivered a steady and impressive report card. How were the results? Steady revenue, record profits In the first half of the year, China Resources Beer achieved consolidated turnover of RMB 23.942 billion, a year-on-year increase of 0.8%; benefiting from its premiumization strategy and optimized raw material procurement costs, gross margin significantly improved to 48.9%, a historic high. Amidst consumption stratification and intensifying industry competition, this performance highlights China Resources Beer's achievements in product structure upgrades and operational efficiency improvements. Beer business: Sales volume grows against the trend, premium brands flourish As the core segment, the beer business remains the growth engine. In the first half of the year, China Resources Beer achieved sales volume of 6.487 million kiloliters, a year-on-year increase of 2.2%; turnover reached RMB 23.161 billion, up 2.6% year-on-year. Among these, high-end and sub-high-end products performed notably, driving up the average selling price. Premium brand performance: > Heineken achieved over 20% growth on a high base; > > Lao Xue saw sales volume increase by over 70% year-on-year, becoming a phenomenal product in regional markets; > > Red爵 (Red爵) doubled its sales volume, further consolidating its position in the premium segment. This also confirms industry trends: consumers are shifting from mass consumption to personalized and premium products, and China Resources Beer, with its clear brand segmentation and precise marketing, has effectively captured this demand. Product and channel innovation: China Resources Beer launched new categories such as German-style wheat beer, tea beer, fruit beer, and highland barley beer, and released a new premium product "Ken Shisi" (垦十四), exploring new possibilities for Chinese barley cultivation. In terms of channels, online business and instant retail GMV grew by nearly 40% and 50% year-on-year respectively. China Resources Beer established strategic partnerships with platforms such as Alibaba, Meituan Flash Purchase, and JD.com, becoming one of the first manufacturers in the industry to successfully run the new retail model. Capacity optimization and efficiency continue to improve: As of the end of June, China Resources Beer had ceased operations at two breweries during the year, adjusting the number of operating breweries to 60, with an annual production capacity of approximately 19.2 million kiloliters. Through the "Three Exquisites" strategy of "simplification, lean management, and refinement," the operating expense ratio significantly decreased, providing support for continued profitability improvement. Baijiu business: Gradually forming a strategic pillar, adhering to long-termism Compared to beer, the Baijiu business is still small in scale but is gradually forming a strategic pillar. In the first half of the year, China Resources Beer's Baijiu turnover reached RMB 781 million, with the major product "Zhaiyao" (摘要) contributing nearly 80%. Brand building: Through collaborations with multiple programs and multi-channel advertising such as elevator media, the market influence of "Zhaiyao" and "Jinsha" (金沙) has been further expanded; Channel synergy: The "Beer + Baijiu" dual-channel integration leverages the extensive beer distribution network to promote Baijiu coverage in lower-tier markets, emphasizing the construction of a community of shared destiny between manufacturers and distributors; Business philosophy: Adhering to the five principles of "transformation, focus, unification, Three Exquisites, and talent," promoting the Baijiu business to shift from extensive growth to refined and long-term development. China Resources Beer emphasized that it will concentrate efforts on developing the three major directions of "Zhaiyao," "Jinsha," and bottle liquor, focusing on breaking through in banquet consumption scenarios and the mid-range market, to build momentum for growth in the second half of the year. Strategic interpretation: Premiumization + dual empowerment, opening the growth ceiling Zhao Chunwu, Executive Director and President of China Resources Beer, stated: "Facing the complex and changing consumer environment, the company adheres to the high-quality and premiumization strategy, deepens the 'Beer + Baijiu' dual empowerment model, and achieved record highs in profit and gross margin." From a strategic perspective, China Resources Beer is building long-term competitiveness through three dimensions: * Product: From mass products to a complete matrix of sub-high-end and high-end products, continuously launching innovative products, stabilizing the basic market while exploring differentiated new categories; * Channel: Taking the lead in online instant retail, strengthening "Beer + Baijiu" synergy, and broadening consumption scenarios; * Management: Using the "Three Exquisites" strategy as a lever, optimizing capacity layout, reducing expense ratios, and improving overall efficiency. Against the backdrop of slowing industry growth, China Resources Beer's logic is no longer "volume expansion," but rather opening new growth space through structural optimization, brand upgrading, and cross-category synergy. --- ## Citation metadata - Publisher: New Distribution - Author: New Distribution - Published: 2025-08-20 - Canonical: https://xinjignxiao.com/en/articles/china-resources-beer-2025-interim-report-premium-brands-flourish-profits-dd0822b0/ - Original source: https://mp.weixin.qq.com/s/MpZR4zTp7-PBqvZjbh-BTQ ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671