---
title: "China Brand Power Index Released: Ranking of Food and Beverage Industry"
description: "The China Brand Power Index (C-BPI), China's first brand value evaluation system guided by the Ministry of Industry and Information Technology, released its 2015 rankings for various food and beverage categories. The rankings are based on consumer feedback and measure brand awareness and loyalty, helping consumers make informed choices and guiding companies in brand management."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-10-09"
categories: "Brand Marketing, Consumer & Categories, Industry Trends"
language: "en"
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markdown: "https://xinjignxiao.com/en/articles/china-brand-power-index-released-ranking-of-food-and-beverage-industry-fe9db2c6.md"
original_source: "https://mp.weixin.qq.com/s/Jyx_T2j8Ef9ezPXuvUlF9g"
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attribution: "New Distribution — https://xinjignxiao.com/en/articles/china-brand-power-index-released-ranking-of-food-and-beverage-industry-fe9db2c6/"
citation: "New Distribution. “China Brand Power Index Released: Ranking of Food and Beverage Industry.” New Distribution, 2016-10-09. https://xinjignxiao.com/en/articles/china-brand-power-index-released-ranking-of-food-and-beverage-industry-fe9db2c6/"
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---

# China Brand Power Index Released: Ranking of Food and Beverage Industry

> The China Brand Power Index (C-BPI), China's first brand value evaluation system guided by the Ministry of Industry and Information Technology, released its 2015 rankings for various food and beverage categories. The rankings are based on consumer feedback and measure brand awareness and loyalty, helping consumers make informed choices and guiding companies in brand management.

30+ industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends gathered in Fuzhou to discuss the internet transformation path of the FMCG industry.

The China Brand Power Index (C-BPI) is China's first brand value evaluation system, guided by the Ministry of Industry and Information Technology and implemented by Chnbrand, a highly credible brand evaluation institution in China. It is included in the MIIT's brand policy system and supported by special funds from the MIIT. It is an independent and unbiased study based on Chinese consumers' feedback on products or services they have used or owned. It measures the brand power index that influences consumer purchasing behavior and is the most trusted brand evaluation system for both consumers and enterprises.

As a continuous annual survey project, C-BPI was first implemented in 2011, with 2015 being the fifth edition. By annually publishing Brand Power research results composed of awareness and loyalty for relevant industries, it helps consumers make wise consumption choices and assists enterprises in establishing brand management systems to enhance brand power.

Guiding units: Department of Science and Technology, Department of Consumer Goods;
Research and development unit: China Enterprise Brand Research Center

**Bottled Water:**
Top 12
Nongfu Spring, Kangshifu, Wahaha, Uni-President, Robust, C'estbon, Ice Dew, Evergrande Spring, Watsons, Nestlé, Kunlun Mountain, Jingtian Baishuishan

**Lactic Acid Bacteria Beverages:**
Top 10
Yili, Mengniu, Wahaha, Yakult, Bright, Youyi C, Minute Maid Pulpy Milky, Wei Chuan, Taizinai, Xiaoyangren

**Yogurt:**
Top 9
Mengniu, Yili, Bright, Guanyiru, Changyou, Danone Bio, Sanyuan, Mosilian, Wei Chuan Yogurt

**Instant Coffee:**
Top 6
Nestlé, Maxwell, Mocha, Super, Starbucks, Aodun

**100% Pure Juice:**
Top 8
Huiyuan, Nongfu Orchard, Wei Chuan Daily C, Dahu, Bright Fruit Temptation 100%, Tropicana, Dole, Rumeng

**Liquid Milk:**
Top 8
Mengniu, Yili, Telunsu, Bright, Jindian, Sanyuan, Nestlé, Wandashan

**Juice, Fruit-Flavored Beverages, Vegetable Juice:**
Top 10
Minute Maid, Kangshifu, Uni-President, Huiyuan, Nongfu Orchard, Nutrition Express, Tropicana, Wahaha, Coconut Palm, Wei Chuan Daily C

**Herbal Tea:**
Top 5
JDB, Wong Lo Kat, Heqizheng, Pan Gaoshou, Huang Zhenlong

**Functional Drinks:**
Top 8
Mizone, Red Bull, Nongfu Spring Scream, Jianlibao, Gatorade, Pocari Sweat, Wahaha Qili, Libaojian

**Tea Beverages:**
Top 9
Kangshifu, Uni-President, Wahaha, Nestlé Iced Tea, Yuanye, Daliyuan, Jinmailang, Suntory, Kirin Afternoon Tea

**Jelly:**
Top 8
Xizhilang, Hsu Fu Chi, Crystal Love, Want Want, Crayon Shin-chan, Wangzai, Qinqin, Golden Monkey

**Ham Sausage:**
Top 7
Shuanghui, Jinluo, Yurun, Meihao, Xiwang, Chundu, Huitong

**Vinegar:**
Top 9
Haitian, Zhenjiang, Hengshun, Shuita, Baoning, Longmen, Donghu, Laocaichen, Zilin

**Instant Noodles:**
Top 11
Kangshifu, Uni-President 100, Laiyitong, Fumanman, Jinmailang, Haojindao, Qiaomianguan, Baixiang, Wugudaochang, Mianba 120, Huafeng

**Biscuits/Wafers:**
Top 12
Oreo, Kangshifu, Haochidian, Hsu Fu Chi, Pacific, Daliyuan, Mi Laotou, Guili Dudu, Danone, Qu Duo Duo, Want Want, Jiashili

**Pies:**
Top 7
Daliyuan, Orion, Panpan, Lotte, Bright, Fuma, Sanhui Maifeng

**Chewing Gum:**
Top 8
Wrigley's Spearmint, Extra, Orion, Lotte, Mentos, Yellow Arrow, White Arrow, Jintang

**Frozen Foods:**
Top 7
Synear, Wanchai Ferry, Sanquan, Longfeng, Hai Bawang Jia Tian Xia, Goubuli, Holiland

**Soy Sauce:**
Top 9
Haitian, Lee Kum Kee, Jiajia, Taoda, Totole, Meiweixian, Liuyuexian, Chubang, Donggu

**Chicken Essence:**
Top 10
Totole, Knorr, Lianhua, Haitian, Haoji, Maggi, Meiweixian, McCormick, Daqiao, Shamai

**Infant Formula:**
Top 12
Dumex, Beingmate, Mead Johnson, Abbott, Yili, Mengniu, Wyeth, Yashili, Nestlé, Friso, Synutra, Wandashan

**Candy:**
Top 10
Alpenliebe, Hsu Fu Chi, White Rabbit, Oishi, Golden Monkey, Cadbury Eclairs, Swiss, Wangzai, Skittles, Ma Dajie

**Chocolate:**
Top 9
Dove, Le Conte, Snickers, Ferrero, Hsu Fu Chi, Hershey's, Cadbury, Nestlé KitKat, Golden Monkey

**Puffed Food:**
Top 12
Lay's, Oishi, Orion, Want Want, Miao Cuijiao, Kebike, Kangshifu, Pringles, Qinqin, Aibili Chips, Cheetos, Taiyang Guoba

**Edible Oil:**
Top 8
Arawana, Luhua, Fulinmen, Duoli, Hujihua, Xiangmanyuan, Jiusan, Yuanbao

* C-BPI listed brands in each industry are those with an "unaided awareness" of 7% or higher; all brands listed in the table are those listed in the current year.
* The "ranking change" in the table refers to the change between the brand's current year ranking and the previous year's ranking, where "+" indicates an increase, "-" indicates a decrease, "--" indicates no change, and "N/A" indicates that the brand was not listed in the previous year.

New Food Era · New Distribution
— 2016 China "FMCG + Internet" Summit Forum —

**This is a grand event focused on how the FMCG industry channels will transform under the trend of Internet+ transformation**

**Conference Agenda**
08:00-09:00 Registration
09:00-09:05 Host opening
09:05-09:35 2016 China FMCG Industry Trend Analysis Report — Zhao Bo
09:35-10:05 Transformation Strategy and Path for FMCG Enterprises — Liu Chunxiong
10:05-10:35 Opportunities and Challenges Brought by FMCG Channel Reform — Liu Zhao, CEO of Waiqin 365
10:35-11:05 Reconstructing Distribution Channel System to Promote Urban Retail Upgrade — Tian Yuan, General Manager of Alibaba Retail Link Backend
11:05-11:25 Channel Efficiency in the Internet Era — Fu Xiaoyun, Vice President of Benlai Holding
11:25-12:00 Roundtable Forum — Brand Transformation: Improvement vs. Reconstruction?
Guests: Liu Zhao, Liu Chunxiong, Fang Gang, Chen Feng, Shi Zhengchuan, Deng Xia
12:00-13:30 Lunch
13:30-13:50 City Distribution Trends for Distributor Transformation — Wang Qi, CEO of Weijie City Distribution
13:50-14:20 Roundtable Forum — Why Distributors Should Do Logistics in Transformation
Guests: Zhao Bo, Wang Qi, Liu Zhongmin, Tang Guangliang, Wang Cheng, Sheng Yan
14:20-14:40 How FMCG Enterprises Can Leverage the Internet to Take Off — Wang Hui, E-commerce Operations Director of Xijiu
14:40-15:00 Detailed Explanation of Zhongshang Huimin's One Machine, Two Wings Strategy — Su Xiaoxin, Vice President of Zhongshang Huimin
15:00-15:20 Category Value and B2B E-commerce Development Strategy — Wang Chaocheng, CEO of Yijiupi
15:20-15:40 Supply Chain Finance as a Lubricant for B2B to Drive Traditional Business — Chen Xian, CEO of 51 Order
15:40-16:00 Zhanghe Cloud Factory Helps Upgrade FMCG Supply Chain — Yang Lixiang, CEO of Zhanghe Tianxia
16:00-16:30 Integrating Small and Micro Retail to Reconstruct Business Ecosystem — Miao Dong, Vice President of Quanshi
16:30-16:50 B2B Investment Principles and Approaches — Zhao Mingwei, Vice President of Junlian Capital
17:00-17:30 Roundtable Forum — Who is the King of FMCG B2B Models?
Guests: Fu Xiaoyun, Zhuang Jianzhong, Jiang Tao, Zeng Weiqin
17:30-19:30 Dinner

For manufacturers and distributors who want to transform, this grand event is not to be missed. Interested friends can long-press the QR code below or click "Read Original" to register.

**Registration Method: Long-press the QR code below or click "Read Original"**

↓↓↓ Click "Read Original" [Register]


---

## Citation metadata

- Publisher: New Distribution
- Author: New Distribution
- Published: 2016-10-09
- Canonical: https://xinjignxiao.com/en/articles/china-brand-power-index-released-ranking-of-food-and-beverage-industry-fe9db2c6/
- Original source: https://mp.weixin.qq.com/s/Jyx_T2j8Ef9ezPXuvUlF9g

## Copyright and AI use

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