---
title: "Cell-Level Luxury Care for 'Slow' Health: Swisse PLUS Leads Nutritional Technology Innovation"
description: "Only products backed by professional scientific research can meet the diverse and refined needs of today's consumers. According to the latest data from the 'Report on Nutrition and Chronic Disease Status of Chinese Residents (2020)' released by the State Council Information Office, over 40% of Chinese adults (aged 30+) suffer from hypertension or hypercholesterolemia. In 2021, iResearch released a white paper on the 'three highs' nutritional intervention product industry, providing an authoritative definition of these chronic diseases. Swisse PLUS, a science-backed, pharmacy-grade health nutrition brand under Swisse, is addressing these concerns with innovative products like high-concentration milk thistle liver cleanse tablets and cholesterol tablets, which received expert endorsement at the 2nd Nutrition Technology Innovation Conference."
author: "青山依旧"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2022-12-26"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/iHcdE7ZAN2mH2k03uibtQg"
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# Cell-Level Luxury Care for 'Slow' Health: Swisse PLUS Leads Nutritional Technology Innovation

> Only products backed by professional scientific research can meet the diverse and refined needs of today's consumers. According to the latest data from the 'Report on Nutrition and Chronic Disease Status of Chinese Residents (2020)' released by the State Council Information Office, over 40% of Chinese adults (aged 30+) suffer from hypertension or hypercholesterolemia. In 2021, iResearch released a white paper on the 'three highs' nutritional intervention product industry, providing an authoritative definition of these chronic diseases. Swisse PLUS, a science-backed, pharmacy-grade health nutrition brand under Swisse, is addressing these concerns with innovative products like high-concentration milk thistle liver cleanse tablets and cholesterol tablets, which received expert endorsement at the 2nd Nutrition Technology Innovation Conference.

**Introduction: Only products with professional scientific research can meet the diverse and refined consumption needs of current consumers.**
According to the latest data from the "Report on Nutrition and Chronic Disease Status of Chinese Residents (2020)" released by the State Council Information Office, over 40% of Chinese adults (aged 30 and above) suffer from hypertension and hypercholesterolemia. In 2021, iResearch Consulting released a white paper on the development of the "three highs" nutritional intervention product industry, providing a relatively authoritative definition of "three highs" chronic diseases. The white paper shows that "three highs" is a collective term for hypertension, hyperlipidemia, and hyperglycemia. Compared with infectious and acute diseases, they have a long onset time, complex etiology, and once they occur, they are prolonged and difficult to cure, belonging to chronic non-communicable diseases. Moreover, with the improvement of living standards and increased work pressure, the "three highs" are becoming increasingly younger and shifting towards middle- and high-income groups. Most patients with the "three highs" have a strong sense of self-management, generally managing their chronic conditions by focusing on lifestyle and taking nutritional intervention products for the "three highs." This means that nutritional intervention products focusing on the "three highs" will usher in significant growth space. In fact, the health industry has become one of the current hot tracks. With the support of diversified channels, health nutrition products are gradually being repurchased frequently by high-end consumer groups as essential daily health care products. The opportunity is significant, but achieving success in this track is not easy; it requires companies to have strong R&D capabilities and precise insight into the consumer market. On December 10-11, 2022, the Second Nutrition Technology Innovation Conference was held in Beijing. The conference was guided by the Chinese Nutrition Society and co-hosted by the Zhongyinghui Nutrition and Health Research Institute, the Nutrition and Health Research Institute of the Chinese Nutrition Society, the Institute of Nutrition and Health of the Chinese Center for Disease Control and Prevention, Qingdao University, and Wuhan University of Science and Technology. It was a gathering of experts. At this conference, Swisse PLUS, a science-backed, pharmacy-grade health nutrition brand under the overseas natural health nutrition brand Swisse, deeply participated, bringing new industry thinking to the increasingly "younger" pain points of chronic disease prevention. It is worth noting that Swisse is a high-end brand exclusively created for high-end Chinese consumers. At this conference, Swisse PLUS brought its high-concentration milk thistle liver cleanse tablets and cholesterol tablets, whose core ingredients' effectiveness was endorsed by multiple experts, bringing a new cell-level luxury care to high-end Chinese consumers.

**What's different about the two products promoted by Swisse PLUS?**
As we all know, any product with "PLUS" always brings surprises. From the high-configuration version of brand mobile phones to the upgraded version of computer PLUS, they all bring consumers an ultimate experience of performance improvement. Swisse PLUS is no different, using upgraded black technology to bring a new health care experience to high-end consumers. According to New Distribution, at the just-held Second Nutrition Technology Innovation Conference, the effective ingredients in Swisse PLUS's high-concentration milk thistle liver cleanse tablets and cholesterol tablets coincided with the professional academic reports of experts on site. It is understood that the high-concentration milk thistle liver cleanse tablet is the only pharmacy-grade liver cleansing product on the market with dual effects of "liver cleansing and stomach nourishing" and the highest milk thistle content. Through a new upgrade, it contains 70+ times milk thistle for liver cleansing and oil removal, with four herbal ingredients for dual liver cleansing and stomach nourishing effects. The high content of milk thistle combined with licorice is more effective, enhancing liver cleansing and detoxification by 30%. At the same time, this product contains 7 times more milk thistle, each pill is highly concentrated, with a high content, reaching the clinically effective amount to help regulate liver indicators. Additionally, this product has passed TGA + 16 authoritative certifications, is imported in original cans from overseas, and is safe and non-irritating. The cholesterol tablet starts from the cell source, precisely adding according to the three major sources, achieving targeted and sufficient regulation of cholesterol. This is because the product is rich in "natural statin red yeast rice" certified by both Chinese and Western authorities, which can inhibit cholesterol synthesis, a safer cell-level regulation black technology. It is also rich in plant sterol esters, known as the "key to life," which can inhibit intestinal absorption of cholesterol. The "antioxidant" lycopene has an antioxidant capacity 100 times that of vitamin E, which can prevent the oxidation of "bad cholesterol." It is worth noting that at this conference, multiple experts mentioned effective core ingredients for liver cleansing and cholesterol in their professional research reports. For example, Professor Yan Jie, Chief Physician of the Liver Disease Center at Beijing Ditan Hospital and Associate Professor at Peking University Health Science Center, stated in his report on "The role and application of flavonoid plant extracts such as silymarin in liver protection" that the safety of functional ingredients such as milk thistle, licorice, artichoke, and turmeric for liver protection has been verified. In daily life, in addition to avoiding factors that damage the liver, it is advisable to use liver-protecting nutritional products with good safety and verified ingredients.

Professor Yan Jie, Chief Physician of the Liver Disease Center at Beijing Ditan Hospital and Associate Professor at Peking University Health Science Center

Professor Wang Peili, Vice President of Shanxi Hospital of the China Academy of Chinese Medical Sciences, reported at this conference on the lipid-lowering evaluation and clinical report of red yeast rice, showing that red yeast rice preparations play an important role in blood lipid regulation for people at risk of hyperlipidemia. The report also conducted in-depth discussions on the use of lycopene, plant sterols, and other ingredients to help regulate chronic diseases such as hyperlipidemia. Liu Wei, Scientific Communication Director of Health and Happiness Group, stated at the meeting: "As an important member of the health industry, Swisse always grasps the new consumption and new trends of the times, providing more cutting-edge thinking for promoting the scientific research and development of the nutrition industry. In the future, Swisse PLUS will also use technological innovation to more precisely meet consumer needs, create a world-leading cell-level luxury technology new experience, open a new blue ocean in the nutrition field, and further promote the implementation of the Healthy China initiative." Liu Wei, Scientific Communication Director of Health and Happiness Group. It can be said that the effective ingredients in Swisse PLUS series products have all been endorsed by experts. This is sufficient to show that Swisse PLUS is a health nutrition product created under the premise of scientific research and development.

**Precise consumer insight: Swisse fully meets new health needs**
As we all know, good products are popular because they meet the rigid needs of core consumers and find the key to solving their pain points. According to New Distribution, the reason why Swisse series products have gained recognition from experts and the market is precisely because of their precise insight into the consumer market during product scientific research and innovation. According to relevant data, high-end consumer groups pay more attention to their own health. Consumers of "three highs" nutritional intervention products are mostly middle-aged groups who are married with children and have careers. They have high-frequency, high-volume product consumption habits and tend to purchase products in pharmacies and e-commerce platforms. At the same time, this type of consumer group has a strong sense of self-management and therefore trusts authoritative brands more. Therefore, Swisse, through its science-backed, pharmacy-grade health nutrition brand Swisse PLUS, focuses on the current social pain points of chronic diseases, targeting the new high-end consumption needs of elite groups, providing high-end and effective precise health solutions with scientifically certified, ultimate products. It can be said that only by accurately understanding consumer needs can safe and effective good products be developed. In addition to focusing on helping the "three highs" group solve pain points with high-concentration milk thistle liver cleanse tablets and cholesterol tablets, Swisse PLUS has also launched NAD+ cell rejuvenation bottles and NAD+ cell energy bottles, opening a "new era of cell-level luxury care" for high-end Chinese consumers. Swisse PLUS fully covers cell-level luxury care solutions in multiple dimensions such as skin anti-aging, energy enhancement, liver and stomach care, using scientific research to promote the upgrading and development of the nutrition and health industry, fully meeting the new health needs of high-end consumers.

**From product to brand: What did Swisse do right?**
With authoritative expert endorsement of core ingredients and precise positioning of high-end consumers, in the view of New Distribution, every step of Swisse is just right. Use good products to establish brand reputation, and use the brand to enhance the stickiness between consumers and products. So what exactly did Swisse do right? First, it has advanced product power. Positioning in the "three highs" sub-category under the health track means the brand needs better product power to gain consumer recognition. The effective ingredients full of black technology have also been endorsed by multiple experts. Swisse PLUS series products bring consumers safe, reliable, and effective products through advanced scientific research technology and healthy raw materials, gaining consumer recognition with super product power. Second, it has super brand power. The overseas natural health nutrition brand Swisse has been continuously practicing its actions to help build a healthy China and empower the nutrition and health industry. Swisse fully creates a family health nutrition plan covering beauty nutrition, family nutrition, maternal and infant nutrition, natural skin care products, and functional nutrition. With a refined and quality product ecosystem, adhering to the PPAE business model of Health and Happiness Group (Premium, Proven, Aspirational, Engaging), Swisse relies on its leading scientific research advantages to further promote research and scientific popularization of family nutrition and health, continuously deepening cooperation with more scientific, professional authoritative institutions and experts in China, leading the health industry to achieve greater innovation and development. Third, it has strong insight. The reason why Swisse can quickly integrate into the Chinese market is inseparable from its strong insight into the Chinese market. Positioning high-end consumer groups and occupying the "three highs" nutrition product sub-track itself means that products can reach precise consumers with high frequency, focusing advantageous products and marketing firepower on certain consumers, allowing the brand to quickly gain market voice and trigger precise communication.

**Product power, brand power, and insight have become the moat for Swisse PLUS series products to quickly integrate into the market, and this also helps it gradually become a leading brand in the health nutrition track.**

**New Distribution Commentary**
In the new era, the scientific research and innovation of the health industry have become the cornerstone of sustainable industry development. Only with professional scientific research product strength can we meet the diverse and refined consumption needs of current consumers and activate the vitality of the economic engine. In the view of New Distribution, the reason why Swisse was able to stand at the Second Nutrition Technology Innovation Conference and successfully get multiple experts to endorse it on site is sufficient to show that Swisse has invested enough ammunition in product research and development, concentrating superior forces to do one thing well, which is to serve the "three highs" group and make their future lives more meaningful. **The health track has never lacked players, but few brands are truly recognized by consumers. Swisse is one of them. In the future, it will continue to move forward on the goal of protecting consumer health.** In the post-epidemic era, Swisse prevents and treats chronic diseases through high-end nutritional health products, which has rich long-term value and significance for investment in health wealth. As the Chinese Spring Festival approaches, Swisse PLUS has also launched a newly designed high-end customized gift box, with an exquisite jade rabbit image combined with the molecular structure of Swisse PLUS's NAD+ series products, symbolizing cell-level luxury care for health in the Year of the Rabbit. The customized gift box offers different product combinations such as NAD+ rejuvenation bottle, NAD+ energy bottle, and the "liver and gallbladder CP" high-concentration milk thistle liver cleanse tablets and cholesterol tablets, meeting the health and nutrition needs of different groups. You see, Swisse really understands Chinese consumers.


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