---
title: "Can Pre-Made Dishes Really Succeed in the B2C Market at Scale?"
description: "Online livestreams on May 19 and May 24 hold the answers! In the future, a simple-to-cook, home-style meal with a touch of culinary flair will be ubiquitous. Moving beyond the needs of the lazy and homebound, a more ceremonial Pre-Made Dishes 2.0 is igniting a 'home kitchen revolution.' In the first half of this year, pre-made dishes once again captured industry attention, with recurring COVID-19 outbreaks and waves of panic buying accelerating and catalyzing their surge in the B2C market, attracting major industry players, government support, and significant capital investment, yet leaving behind reflections on their post-pandemic viability."
author: "Foodaily"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2022-05-18"
language: "en"
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# Can Pre-Made Dishes Really Succeed in the B2C Market at Scale?

> Online livestreams on May 19 and May 24 hold the answers! In the future, a simple-to-cook, home-style meal with a touch of culinary flair will be ubiquitous. Moving beyond the needs of the lazy and homebound, a more ceremonial Pre-Made Dishes 2.0 is igniting a 'home kitchen revolution.' In the first half of this year, pre-made dishes once again captured industry attention, with recurring COVID-19 outbreaks and waves of panic buying accelerating and catalyzing their surge in the B2C market, attracting major industry players, government support, and significant capital investment, yet leaving behind reflections on their post-pandemic viability.

Online livestreams on May 19 and May 24 hold the answers!
In the future, a simple-to-cook, home-style meal with a touch of culinary flair will be ubiquitous. Moving beyond the needs of the lazy and homebound, a more ceremonial Pre-Made Dishes 2.0 is igniting a 'home kitchen revolution.'
In the first half of this year, pre-made dishes once again captured industry attention. Recurring COVID-19 outbreaks and waves of panic buying accelerated and catalyzed their surge in the B2C market, attracting major industry players, government support, and significant capital investment in a short time. Amidst this fervor, **there remains a reflective question: 'What will happen to pre-made dishes after the pandemic?'**
Stepping back for rational thought, as they move from behind the scenes to the forefront, can pre-made dishes truly become the next trillion-yuan trend? What urgent issues remain for the B2C market? What new opportunities for industrial, brand, and product innovation lie within? Behind the buzz, how can companies find differentiated, sustainable growth drivers through innovation?
Foodaily Daily Food has specially planned the **#HomeKitchenRevolution #PreMadeDishes2.0 series of events**, with dedicated livestreams on May 19 from 18:00-21:00 and May 24 from 14:00-17:10 via Video Account and Xiaoe-tech platforms. We have invited over 20 industry experts and luminaries from think tanks, capital, leading brands in the sector, and industrial solution providers to share the latest insights and forward-looking analyses from multiple perspectives, including **track observation, industrial innovation, brand innovation, and business opportunities**, addressing two core questions: 'The B2C future of pre-made dishes' and 'Innovation opportunities in the B2C pre-made dishes track.'
**_Pre-made dishes turning to B2C: a trillion-yuan opportunity or bubble prosperity?_**
One after another, the hyped pre-made dishes have become a focal point for capital. Companies like Xunweishi, Sancanyouliao, Wangjiadu Food, and Guoquan Shihui have secured funding, mostly in the tens of millions of yuan; the new Chinese-style pre-made dish brand Zhenwei Xiaomeiyuan received funding three times within six months; Weizhixiang also went public last year, becoming the first pre-made dish stock, and recently released its first financial report: revenue of 765 million yuan, a 23% year-on-year increase, and net profit of 133 million yuan, up 6% year-on-year.
According to an industry report by iiMedia Research, the domestic pre-made dish market exceeded 345.9 billion yuan in 2021, and is expected to grow at an annual rate of 20%, potentially becoming the 'next trillion-yuan market.'
Just as the sector is booming, differing views have emerged. Some say pre-made dishes are a short-lived trend blown up by capital and the COVID-19 pandemic, and that the industry still faces many pain points.
Others argue that the current prosperity is merely the beginning of a vigorous growth phase, competition has not yet reached a fever pitch, and the explosive period for pre-made dishes is still to come.
**_Will consumers truly embrace them? Business thinking vs. traditional habits?_**
Excluding special circumstances like the pandemic, will pre-made dishes truly meet expectations and remain hot in the B2C market? The industry generally agrees that the market share ratio between B2B and B2C is about 8:2.
The pandemic has stimulated B2C demand for pre-made dishes, accelerating their entry onto family dining tables, with capital, companies, and e-commerce platforms quickly flooding into the track. However, China's pre-made dish industry started relatively late, the B2C market is still small, and without a solid business model, it's hard to stand out among many players.
Additionally, domestic consumers' diets have strong regional characteristics, with different eating habits and tastes. People's common habits are hard to change, and meeting B2C consumer needs is a challenge. Some consumers distrust the quality of pre-made dishes, believing they are not nutritious enough or have poor taste. Consumer opinions are mixed, and the market still needs education and cultivation of consumption concepts. Returning to rational thinking, how should we view the opportunities for pre-made dishes in the B2C market?
**_Intense product homogenization competition: how to overtake and seize the initiative?_**
Industry insiders say that as more companies enter the track, the future challenge for the pre-made dish market is homogenization. Most companies face the choice of being 'big and comprehensive' or 'small and beautiful.' With a rich SKU to cater to market demand, the ability to create blockbuster products is inevitably insufficient.
For pre-made dish brands to successfully break out, they need to build their own unique barriers, developing from cognitive thinking, business models, and product innovation, capturing new opportunities in the track and grasping core consumer needs to better adapt to and meet market demands and changes.
Popular single products in the market, such as crayfish, sauerkraut fish, pork belly with chicken, and sweet and sour pork ribs, have been favored by B2C users. How did they break through and win over consumers' stomachs? What other blockbuster product possibilities exist? Can mature overseas pre-made dishes offer new inspiration to the domestic market?
These are questions worth pondering for pre-made dish brands, and they are also the secrets of blockbuster pre-made dish products that Foodaily will explore with everyone and leading brands in the track during the May Pre-Made Dishes 2.0 series of events.
**_Difficult industrial innovation: how to win consumers' hearts and stomachs with technology?_**
The sudden popularity has also put pre-made dishes in the spotlight of public opinion. Current pain points in the market include inconsistent taste and quality. For consumers who love Chinese cuisine, beyond convenience, color, aroma, and taste are basic demands.
According to iiMedia Research data, the top three issues consumers believe need improvement in the pre-made dish industry are: taste restoration (61.8%), food safety (47.8%), and diversification of types (47.2%).
On the positive side, continuous iteration of vacuum and preservation technologies, cold chain technology, and cooking processes within the industry brings more possibilities for innovation. From the industrial perspective, what difficulties and limitations exist in pre-made dish development? What new solutions are available?
**_Gathering brands, capital, think tanks, and the industrial side to find answers for the B2C path of pre-made dishes!_**
Starting in May, Foodaily Daily Food has specially planned the #HomeKitchenRevolution #PreMadeDishes2.0 series of events, with dedicated livestreams on May 19 from 18:00-21:00 and May 24 from 14:00-17:10 via Video Account and Xiaoe-tech platforms. We have invited experts and luminaries from industry think tanks, capital, leading brands in the track, and industrial solution providers to share the latest insights and forward-looking analyses from multiple perspectives, including track observation, industrial innovation, brand innovation, and business opportunities.
Join us in the livestream room with these big names to explore the future of pre-made dishes, with exclusive benefits continuously offered. Click the button below to reserve the livestream!
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