---
title: "Business Personnel's Communication Skills: Tailoring Your Approach to Different Personality Types"
description: "This article provides communication strategies for business personnel when dealing with nine different personality types, from perfectionists to peacemakers, emphasizing the importance of adapting one's approach to build rapport and achieve successful interactions."
author: "高春利"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-03-10"
language: "en"
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# Business Personnel's Communication Skills: Tailoring Your Approach to Different Personality Types

> This article provides communication strategies for business personnel when dealing with nine different personality types, from perfectionists to peacemakers, emphasizing the importance of adapting one's approach to build rapport and achieve successful interactions.

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1. Perfectionists:
Characteristics: They are naturally perfection-seeking, with a strong sense of moral superiority. Their behavior tends to polarize: either they are exemplary "gentlemen" with high moral standards, or they are models of nitpicking.
Communication points: Use the "yield technique." Do not argue with them over details. First, go along with their flow to gain their approval, making them think you are also a perfectionist. In subsequent communication, find a key point where you pursue perfection even more than they do, making them realize that excessive perfectionism can be harmful. Do not try to make them agree with you; it is enough to make them understand that the pursuit of perfection is not always advisable.

2. "Lei Feng-style" Givers:
Characteristics: They are proactive, helpful, generally optimistic, and generous in terms of time, energy, and resources. They are independent, dislike asking for help, and believe they can easily solve any problem. When others need help, they can appropriately display this ability.
Dual nature: Positive aspects include strong awareness, high cooperation, loyalty, selflessness, and a certain degree of heroism. Negative aspects include being calculating, deep, and utilitarian.
Communication points: If you can appear as a weaker person and appropriately satisfy their heroic tendencies, they may instantly consider you a confidant.

3. Socially Conscious Advocates:
Characteristics: They exist to pursue success. They have extraordinary energy and care deeply about success and praise, for which they can give up everything, even their lives. They are shrewd and adaptable, not always ambitious, and can adjust when required, but only if it does not hinder success. They are confident and firm believers in sayings like "Heaven helps the diligent" and "Nothing is impossible."
Dual nature: Negative emotions include arrogance, strong dominance, and being ambitious and efficient. Positive emotions include being leaders and steadfast executors of social consciousness, full of enthusiasm and infectiousness.
Communication points: If you are depressed, unmotivated, or negative, they will look down on you. If they think you are worth "guiding," they will present a big lecture, even if it may not be applicable, but at least it will brighten your mood.

4. Romantics:
Characteristics: They have an innate artistic temperament and can see more spirituality than others. Every flower and tree has feeling, mountains and rivers have meaning, and even a snowflake or a dung beetle rolling a ball can stir their emotions. They are sentimental, have a well-developed language center, and are skilled in reasoning and deduction, especially analogies, which they use masterfully. They can see miracles in ordinary things and are endlessly fascinated.
Dual nature: Negative emotions are extreme sensitivity, which can evolve into unrealistic fantasies and dreams, and when others point out these flaws, they become stubborn and easily agitated. Positive emotions are being adorable and compassionate.
Communication points: Birds of a feather flock together. Two romantics together will instantly spark emotional chemistry. Even if you are not a romantic, do not show indifference or disdain for romanticism. If they believe that following their ideas and plans will make them industry leaders within three years, do not laugh at or mock them, even if you see obvious traps and unforeseen difficulties. Let them finish speaking until they suddenly realize the threat or crisis themselves. Note: They are sensitive and fragile; nurture them, and they may become tomorrow's geniuses.

5. Calm Observers:
Characteristics: Life experience and past experiences are important bases for their decisions. They observe new things without prior experience before trying them. They experience life with distance, avoiding emotional involvement, and prefer observation over participation. Mental life is important to them; they love knowledge and information, often being researchers in a specific field, outstanding decision-makers, or creative intellectuals.
Dual nature: Negative emotions include withdrawal, suspicion, criticism, arrogance, reluctance to commit, strong control, and disconnection from feelings and the world. Positive emotions include sensitivity, awareness, focus, objectivity, and creativity as thinkers, combining sensitivity and analytical skills to show wisdom rather than cleverness.
Communication points: Do not discuss or communicate with them about things you have not thought through or that lack factual support, as they will dismiss you with contempt. Avoid long-winded and verbose communication; be concise and leave them ample time to think. Remember, they are conservative rational thinkers. Do not expect to achieve everything in one go. Real cases and detailed data will be more effective.

6. Interrogative Skeptics:
Characteristics: They see the world as a place of threats, though they may not realize they are in fear and do not believe this view. They think they are perceptive about the sources of threats and, to arm themselves, they anticipate worst-case scenarios. Their skeptical mindset leads to procrastination and suspicion of motives. They dislike authority, or perhaps fear it, participate in movements for the underdog, and find it hard to deal with authority or maintain success. Some tend to withdraw and protect themselves from threats, while others preemptively attack and overcome them, showing great aggression. However, once they trust, they are loyal and committed friends and team partners.
Dual nature: Negative emotions are like a frightened rabbit or hedgehog, with avoidance and full-scale attack as two extreme reactions to psychological overreaction. This near-neurotic questioning and blaming reflects their inner anxiety and doubt. Positive emotions are rational questioning, able to see threats and disasters that others easily miss.
Communication points: They build thick walls in their hearts, isolating themselves from the outside world until they are sure it is safe. Do not try to convince them; before they trust you, all words will be blocked outside the wall. The key is to find the key to their closed gates, and gaining their trust is the primary condition.

7. Hedonists:
Characteristics: They are optimistic, energetic, charming, and elusive. They hate being restrained or controlled, tend to respond happily, and have a free-spirited, warrior-like temperament akin to Linghu Chong. They are future-oriented and will update their pursuits when new options arise. The need to keep life pleasant leads them to reframe reality to exclude negative emotions and potential blows that damage self-image. They enjoy new experiences, new people, and new ideas, and are creative network workers, synthesizers, theorists, and those with a bohemian lifestyle.
Dual nature: Negative emotions include over-focusing on their own pleasure, ignoring harm to others or the environment, easily becoming a public enemy or object of disgust. Positive emotions include becoming champions of democracy when dictators or ambitious people try to fool the masses, especially if they interfere with their free lives.
Communication points: They are highly curious about anything novel and unique lifestyles. Simply put, even if you are not a bohemian, temporarily pretend to be one. Do not talk about politics, military, life plans, or ideals; hedonists live more authentically. Playing together, especially with the latest leisure activities, is the main way to communicate with them.

8. Dominant Controllers:
Characteristics: They are autocratic, aggressive, and have a "never give up until the goal is achieved" attitude. They are usually leaders or extreme loners. Friends and people under their care are quite protected, but may also be implicated. They know what they think, care about justice and fairness, and are willing to fight for it. They engage in everything from drinking with friends to rational discussions. They are aware of where power lies, avoid being controlled by others, and use their dominance and power loyally, tirelessly supporting worthy causes.
Dual nature: Negative emotions include cynicism, showing off, breaking rules, and using force. They are unaware of others' feelings and use power, lies, manipulation, or violence to achieve their goals. Positive emotions include deep love, protecting others, giving strength, and using their strong energy and natural authority to fight for family against social injustice.
Communication points: As a salesperson, to close a deal, it is necessary to flatter them appropriately. Once their natural aggression has no target, they will become a good drinking buddy, or even a brother.

9. Peacemakers with a Big-Picture View:
Characteristics: They are peace envoys. Their principle is to avoid conflict and prioritize the greater good. They are good at understanding everyone's point of view but often neglect what they themselves think or want, which confuses them. They like harmonious and comfortable lives, preferring to go along with others' arrangements rather than create conflict. However, if pressured, they become stubborn and sometimes angry. They are usually proactive and have many interests, but they put off their priorities until the last minute. They also have a tendency to self-anesthetize, engaging in secondary activities like reading, hanging out with friends, or watching videos. They are good arbitrators, negotiators, and can focus on executing a group plan.
Dual nature: Negative emotions include being overwhelmed by too many needs, leading to distress, resentment, and indecision. When subjected to unjust criticism or pressure, they may complain and show passive aggression. Positive emotions include compassion, generosity, kindness, easygoing nature, open-mindedness, and forgiveness. They can intuitively sense appropriate and balanced energy in a group, creating a harmonious atmosphere and making real contributions to everyone.
Communication points: Slightly extreme remarks can easily attract their attention, and this can lead to a series of their life philosophies about "harmony is precious." At this point, just agree appropriately. A good listener plus a slightly biased debater will bring the conversation to a satisfactory end, and they may even consider you a confidant, even if you do not speak much.

**-END-**

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