---
title: "Breaking Perceptions: Unveiling Genki Forest's Product Logic"
description: "In October, Genki Forest received another piece of good news: its Alien electrolyte water surpassed 1 billion yuan in sales in September this year, creating another 1-billion-yuan product in less than nine months. Despite external skepticism, Genki Forest remains energetic, adhering to its founder Tang Binsen's principle: \"Love the world with good products.\""
author: "沙华"
publisher: "New Distribution"
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published: "2022-11-09"
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# Breaking Perceptions: Unveiling Genki Forest's Product Logic

> In October, Genki Forest received another piece of good news: its Alien electrolyte water surpassed 1 billion yuan in sales in September this year, creating another 1-billion-yuan product in less than nine months. Despite external skepticism, Genki Forest remains energetic, adhering to its founder Tang Binsen's principle: "Love the world with good products."

In October, Genki Forest received another piece of good news. **Genki Forest's Alien electrolyte water surpassed 1 billion yuan in sales in September this year.** That means Genki created another 1-billion-yuan hit product in less than nine months this year. Although different voices from the outside have been rising one after another, Genki Forest still maintains its "energy online." Since its establishment six years ago, Tang Binsen has set the basic route for Genki: **Love the world with good products.** How to define "good products"?

**01**
**Electrolyte Water: Moving Beyond the "Energy" Misconception**
Undoubtedly, Alien has created a beverage that is truly rich in electrolytes. The consumption scenario for electrolyte water is very clear, targeting sports scenarios. Alien set aside the "energy drink" misconception and developed a beverage rich in electrolytes, precisely matching sports scenarios. When the body's fluid balance is disrupted, electrolytes need to be replenished, not only during exercise but also in scenarios like colds, fevers, and sweating after alcohol consumption. **Alien electrolyte water contains multiple nutritional elements, including three electrolytes (potassium, zinc, sodium), two vitamins, and uses erythritol, with no artificial colors.** In March this year, Alien launched a new product for medium-to-high-intensity exercise and prolonged exercise lasting over 30 minutes—Alien Electrolyte Water Pro—officially entering the professional sports track. Alien Electrolyte Water Pro provides 3.5 times the potassium, calcium, sodium, magnesium, and chloride ions of the regular version, and also adds BCAA ingredients to aid post-exercise recovery. In addition to being rich in electrolytes, it also includes vitamin E, vitamin B6, and other beneficial substances. This Electrolyte Water Pro more precisely targets sports enthusiasts while also meeting daily consumers' electrolyte needs.

At the end of April this year, a report from Tmall's New Product Innovation Center showed that functional beverages grew by 38%, becoming the fastest-growing category in the domestic beverage market. **In the secondary track of functional beverages, electrolyte drinks grew by 225%, ranking first among functional categories, surpassing energy drinks and vitamin drinks, becoming a new trend in the beverage sector, with domestic electrolyte beverage brands rising strongly.** Moreover, the consumer profile shows that new white-collar workers, established middle-class, and Gen Z are the core consumers of electrolyte drinks, accounting for 59% of consumers. **Gen Z has a special preference for electrolyte drinks and is more willing to pay for domestic new brands, with Alien ranking first in popularity among young consumers.** It is foreseeable that Alien electrolyte water is driving the sports drink market toward professionalism and diversification.

**02**
**Sparkling Water: Continuously Leading Innovation**
Genki Forest is the leader in the sparkling water category. It succeeded at the fastest speed before powerful competitors entered, gaining the discourse power in the sparkling water category and creating a new demand. At the same time, flavor innovation continues; the launch of cola-flavored sparkling water caused a stir in the industry, once again illustrating the product philosophy of loving the world with good products.

**First, cola-flavored sparkling water removes phosphoric acid from the traditional formula.** Dr. Melissa Prest, national spokesperson for the Academy of Nutrition and Dietetics and a registered dietitian, said: "The recommended daily intake of phosphorus for adults is 700 milligrams. We absorb naturally occurring phosphorus in food, as well as phosphorus added to foods or beverages, but excessive phosphorus intake can be a problem for people with certain conditions, such as chronic kidney disease." **Second, Genki Forest uses more natural ingredients to improve taste and health.** For example, it uses natural sweetener erythritol instead of artificial sweetener aspartame, and natural citric acid instead of sodium citrate. **Finally, Genki Forest removes common preservatives such as sodium benzoate and potassium sorbate.** Genki Forest started building factories in 2019 and currently has six self-built factories, having introduced high-cost aseptic carbonated beverage production lines, making it one of only three companies in the Chinese market with aseptic carbonated beverage production lines. With the support of aseptic factories, in 2021 Genki announced that all its products achieve commercial sterility during production, eliminating the need for chemical preservatives. It is evident that Genki Forest has always adhered to a kind of "obsession" in pursuing healthy products.

**03**
**Chacha Tea: From Niche to Mainstream**
As Genki Forest's first sugar-free botanical tea brand, Chacha Tea is one of the key products this year. This product line emphasizes the concept of "medicine and food homology," offering five flavors: corn silk tea, Hangzhou white chrysanthemum tea, mulberry leaf tea, green tangerine peel tea, and mulberry black tea, targeting consumer needs such as "de-puffing," "improving eyesight," "clearing heat," "controlling sugar," "soothing throat and aiding digestion," "supplementing qi," and "nourishing hair," aligning with the health needs of urban white-collar workers. At the same time, ingredients like mulberry leaves and tangerine peel are used in the beverages, providing consumers with innovative products that offer functional benefits. In traditional Chinese culture, there has always been a dietary habit of "food therapy," where dietary regulation is closely linked to health. Through plant extracts, the body's functions can be improved to achieve the ideal effect of preventing or regulating diseases, thus extending concepts like "medicinal meals" and "health-preserving teas." **Chacha Tea's concept of "medicine and food homology" and its "sugar-free" composition perfectly align with traditional Chinese dietary habits.** During this year's 618 shopping festival, the new mulberry black tea sold out 30,000 bottles within three days of launch; **in September this year, Genki Forest officially announced that as of August this year, Chacha Tea's 2022 performance exceeded 100 million yuan, a year-on-year increase of 10 times.** Especially among "sub-health" consumer groups, Chacha Tea has become a hit product. It ranks first in both repurchase and recommendation willingness among the top five sugar-free botanical tea brands. Indeed, **Chacha Tea's health-preserving positioning hits the new trend of "convenient health preservation" among contemporary people.**

**04**
**Implications for Distributors' Product Selection**
Tang Binsen's logic is that as long as it is healthier for users, it is worth doing—this aligns with the "good product" basic route. Similarly, this also aligns with distributors' product selection route. Genki Forest's strong brand endorsement means market education is no longer needed; consumers' awareness of it is already deeply rooted. Whether it's sparkling water or Chacha Tea, it is evident that the wave of healthier beverages is surging. In the long run, reflecting health through products will also be a long-term valuable goal in the industry. **Good products are never flashy concepts but rather high-quality with real substance, tangible differentiation, and close alignment with consumers' real needs.** Having been around for six years, Genki Forest has laid a solid product foundation. **For distributors, while Genki provides brand assurance, its product innovation and health leadership also offer distributors significant room for profit growth.**

**Final Thoughts:** "Love the world with good products" is Genki's mission and its product standard. This standard also lets us feel Genki's profound sense of mission and pure values. **A group of loving people in a loving organization deliver loving products, always upholding the values of truth-seeking and pragmatism, openness and transparency, responsibility, and frugality.** In Genki's view, as long as a product is healthy for users, it is worth doing. Tang Binsen once said in an internal speech: "A company will eventually fail, including Genki Forest. What we need to do and can do is to cherish and light up those original intentions." **Indeed, no matter how noisy the outside world is, Genki Forest's good product route will not waver, and that is the most precious thing.**


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