---
title: "Breaking News | Wanglaoji Uses Celebrity Endorsers for the First Time; Jianlibao Sells Cookies; Moutai Achieves a Good Start; Renhe Pharma Enters Mineral Water; The Era of Yogurt is Coming..."
description: "Today's top stories: Wanglaoji uses celebrity endorsers for the first time and releases a new ad; Renhe Pharma enters the mineral water market; China's dairy market is projected to reach 480.2 billion yuan by 2022; Guojiao 1573 sets a three-year development plan; Haolinju rebrands for the first time in 15 years; taxis pilot snack sales; and new product launches from Uni-President and Jianlibao."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2018-05-17"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/Yrj1pxCDSYWJQv3OVBcuyQ"
translation: "https://xinjignxiao.com/zh/articles/%E5%BF%AB%E8%AE%AF-%E7%8E%8B%E8%80%81%E5%90%89%E9%A6%96%E6%AC%A1%E5%90%AF%E7%94%A8%E6%98%8E%E6%98%9F%E4%BB%A3%E8%A8%80%E4%BA%BA-%E5%81%A5%E5%8A%9B%E5%AE%9D%E4%B8%8D%E5%8A%A1%E6%AD%A3%E4%B8%9A%E5%8D%96%E9%A5%BC%E5%B9%B2-%E8%8C%85%E5%8F%B0%E9%85%92%E4%B8%9A%E4%B8%9A%E7%BB%A9%E5%BC%80%E9%97%A8%E7%BA%A2-%E4%BB%81%E5%92%8C%E8%8D%AF%E4%B8%9A-%E8%BF%9B%E5%86%9B-%E7%9F%BF%E6%B3%89%E6%B0%B4%E9%A2%86%E5%9F%9F-%E9%85%B8%E5%A5%B6%E7%9A%84%E5%A4%A9%E4%B8%8B%E8%A6%81%E6%9D%A5%E4%BA%86-c607002f.md"
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# Breaking News | Wanglaoji Uses Celebrity Endorsers for the First Time; Jianlibao Sells Cookies; Moutai Achieves a Good Start; Renhe Pharma Enters Mineral Water; The Era of Yogurt is Coming...

> Today's top stories: Wanglaoji uses celebrity endorsers for the first time and releases a new ad; Renhe Pharma enters the mineral water market; China's dairy market is projected to reach 480.2 billion yuan by 2022; Guojiao 1573 sets a three-year development plan; Haolinju rebrands for the first time in 15 years; taxis pilot snack sales; and new product launches from Uni-President and Jianlibao.

Today's Headlines
**Highlight 1: Wanglaoji Uses Celebrity Endorsers for the First Time and Releases a New Ad Campaign**
On May 16, Wanglaoji officially announced that young actor Liu Haoran and popular actress Zhou Dongyu have become the latest endorsers for the brand. This is reportedly the first time Wanglaoji has used celebrity endorsers.
The news caused a stir on Weibo, with netizens expressing excitement. It's clear that the endorsers have brought significant benefits to the product, and netizens have shown support for Wanglaoji's move. (See the latest video at the end of the article.)
**Highlight 2: Renhe Pharma 'Enters' Mineral Water, Aiming to Build a High-End Brand**
On May 10, Renhe Pharmaceutical Co., Ltd. announced the establishment of a new company for water resource research, development, and investment, as well as related health products and health supplements.
According to Renhe Pharma's announcement, the company plans to invest 10.8 million yuan and cooperate with a professional management team with extensive production and sales experience to establish a new company, primarily responsible for water resource research, development, and investment, as well as related health products and health supplements.
**Highlight 3: China's Dairy Market to Reach 480.2 Billion Yuan by 2022, with Strong Growth in Yogurt and Cheese**
According to the latest report from Mintel, the overall dairy market is growing steadily, with different categories performing differently. Yogurt and cheese have been particularly outstanding in recent years. Yogurt sales have maintained an annual growth rate of over 20% since 2014, while cheese has shown steady market performance, with a growth rate of 15-25% from 2015 to 2017, comparable to yogurt and much higher than milk and ice cream.
Looking ahead, the overall dairy market is expected to grow at a compound annual growth rate of 6.6% from 2017 to 2022, reaching 480.2 billion yuan by 2022.
**Highlight 4: Guojiao 1573 Unveils Three-Year Development Plan**
On May 15, the first shareholders' meeting of Luzhou Laojiao Guojiao Liquor Sales Co., Ltd. was held in Jinan. At the meeting, Luzhou Laojiao for the first time positioned its three major Guojiao series products and formulated a three-year development plan for Guojiao 1573: In 2018, sales of Guojiao 1573 are to exceed 10 billion yuan; by 2020, sales are to exceed 20 billion yuan; in terms of volume, Guojiao 1573 aims to reach over 20,000 tons in the future.
**Highlight 5: Haolinju Rebrands for the First Time in 15 Years**
On the morning of May 14, 10 stores of Haolinju, including the Jinbao Street store under Fresh Life Holdings, officially reopened after upgrades. This is also the largest promotion of the 'Business City Store' red-label format since the launch of omni-channel membership stores.
Moreover, this retail chain, rooted in Beijing for nearly 20 years, has completed the first rebranding of its main red-label store format in 15 years. It is reported that Haolinju will maintain an expansion rate of 30% to 40% annually nationwide, meaning at least 100 new stores each year.
**Highlight 6: Taxis Pilot Snack Sales; Drivers: Monthly Income Up 20%, but Worry About Disputes and Hope for Regulations**
On May 14, a reporter learned from the Shanghai Municipal Transport Management Office that regarding the trial operation of 'in-car convenience stores,' there are currently no clear regulations in the taxi industry, and the management department is keeping an eye on it.
'There are no industry regulations yet, and the company's operational management is not mature. I hope the government can issue management measures or regulations soon,' said Shanghai taxi driver Ruan. He revealed that his monthly income is around 3,000 to 4,000 yuan, and the money he earns from the 'in-car convenience store' is about one-fifth of his daily monthly income, equivalent to his monthly food expenses. Many fellow drivers have expressed envy.
Regarding food safety, a lawyer expressed concern: 'If food is tampered with by criminals or malicious incidents occur, these are issues that taxis, taxi companies, and third-party platforms cannot avoid. When problems arise, if parties shirk responsibility, it harms passengers' interests.' Food safety is a crucial part of personal safety. Taxis have a wide range of movement and high passenger turnover, which increases the difficulty of food safety supervision. Additionally, there are issues of food shelf life, returns, and exchanges related to consumer rights protection.
**New Products**
**Highlight 1: Adding to Snack Foods, Uni-President Launches New Raccoon Pea Crisps After Three Years**
Recently, Uni-President once again tested the snack food market, expanding into new categories with the launch of new Raccoon Pea Crisps. Unlike the instant noodles we remember, this new pea crisp has undergone significant changes in both product form and packaging, and its positioning has expanded from children's food to the younger generation of consumers.
It is reported that these Raccoon Pea Crisps use high-quality imported green peas from North America and are made with innovative processes, offering the crispy texture expected of snacks while retaining natural flavor. The cute pea pod shape is also appealing. The product is packaged in 45g bags with a retail price of about 3 yuan, and is available in three flavors: Sichuan pepper, garlic, and cucumber.
Currently, the new Raccoon Pea Crisps are not only sold individually but also offered as a promotional gift with popular products such as Tang Daren, Sichuan Pepper Beef Noodles, and Old Altar Sauerkraut Noodles on Uni-President's official store, leveraging these popular products to promote the new item. According to a reporter's investigation, this product has not yet been fully distributed and is still in the trial sales and tasting stage.
**Highlight 2: Jianlibao Launches Small Cookies Bundled with Drinks; Netizens Say They're Delicious**
Recently, a reporter noticed that Jianlibao has launched a small cookie under its brand, now available on its Tmall flagship store.
These Jianlibao cookies come in four flavors: garlic, Sichuan spicy, dry pot spicy, and tomato. Currently, they are only sold in a bundle with classic orange-flavored Jianlibao sports drinks, not individually. The promotional price is 59 yuan per box (330ml*24 cans + 20g*20 packs).
For these Jianlibao cookies, the reporter found that current buyers have given positive feedback, and there are many calls for the company to sell them individually.
**Industry News**
**Highlight 1: Four Moutai Subsidiaries Achieve a Good Start in the First Four Months**
Li Baofang, Party Secretary and Chairman of Moutai Group and Chairman of Moutai Co., Ltd., pointed out that to achieve the 100-billion-yuan goal and strengthen, optimize, and sustain Moutai, efforts must focus on increasing volume and promoting growth, with the key being to promote coordinated development among subsidiaries.
Recently, the four subsidiaries of Moutai Group—Sauce Aroma Liquor Company, Xijiu Company, Technology Development Company, and Health Liquor Company—released their results for the first four months. The data shows that the development of the four subsidiaries is stable and improving, with continuous enhancement in development quality and efficiency. In terms of sales revenue, Sauce Aroma Liquor Company led with 2.762 billion yuan; in terms of growth rate, Technology Development Company led with a 164% increase; in terms of profit, Sauce Aroma Liquor Company and Health Liquor Company performed outstandingly with increases of 59,881% and 2,098%, respectively; in terms of annual budget completion, Xijiu Company completed nearly 50%, with less than half the time passed but more than half the task completed.
**Highlight 2: Sichuan Liquor Q1 Results: Profits of Above-Scale Baijiu Enterprises Up 36.7% Year-on-Year**
On May 15, the Provincial Economic and Information Commission's Baijiu Industry Division reported the Q1 'Sichuan Liquor' results, with booming production and sales, and 'double acceleration' in revenue and profits of above-scale baijiu enterprises as the key words. Data shows that in Q1, the province produced a total of 976,000 kiloliters of baijiu, a year-on-year increase of 15%. The main business revenue of above-scale baijiu enterprises increased by 18.6% year-on-year, and profits increased by 36.7% year-on-year, up 2.5 and 5.8 percentage points respectively from the same period last year.
**Highlight 3: Heineken Acquires Stake in Belize's Largest Brewer**
According to foreign media reports on May 15, Heineken issued a company announcement stating that it has purchased a minority stake in Belize Brewing Company Ltd, the largest brewer in the Central American country of Belize, and the two parties will jointly promote the development of Heineken beer locally. The report noted that in 2016, Belize Brewing Company Ltd had already become Heineken's importer and distributor in Belize, responsible for importing and distributing products such as Heineken, Amstel, and Red Stripe.
**Highlight 4: '2018 Global Brand Footprint Report' Released; Yili, Mengniu, Master Kong, and Nongfu Spring Perform Well**
On May 16, Kantar Worldpanel released the '2018 Global Brand Footprint Report.' This report reveals the brands that consumers choose most and buy most frequently. The report shows that in the past year, 17 global brands were chosen by more than 1 billion consumers.
In the Chinese market, Chinese brands dominated the top ten. Yili retained the top spot with a 6% annual growth in consumer reach, while Mengniu and Master Kong maintained second and third places. Yili and Mengniu are the only two brands chosen by more than 1 billion Chinese consumers.
Today's Video
**Wanglaoji's New Ad Campaign: After Watching, Two Words: Refreshing!**


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