--- title: "Breaking News! Evergrande Spring Water to Make a Comeback!" description: "Evergrande Agriculture and Animal Husbandry Group announced that in the next three years, it aims to become the top brand in the three sub-categories of mineral water, milk powder, and grain and oil. The company's president, Wang Yufeng, used the numbers '5', '4', and '1' to outline the group's past and future plans." author: "金晓岩" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2018-03-25" language: "en" canonical: "https://xinjignxiao.com/en/articles/breaking-news-evergrande-spring-water-to-make-a-comeback-365445e5/" markdown: "https://xinjignxiao.com/en/articles/breaking-news-evergrande-spring-water-to-make-a-comeback-365445e5.md" original_source: "https://mp.weixin.qq.com/s/0DherXECvKVtAdb3mECdIQ" translation: "https://xinjignxiao.com/zh/articles/%E9%87%8D%E7%A3%85-%E6%81%92%E5%A4%A7%E5%86%B0%E6%B3%89%E5%B0%86%E5%8D%B7%E5%9C%9F%E9%87%8D%E6%9D%A5-365445e5.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/breaking-news-evergrande-spring-water-to-make-a-comeback-365445e5/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Breaking News! Evergrande Spring Water to Make a Comeback! > Evergrande Agriculture and Animal Husbandry Group announced that in the next three years, it aims to become the top brand in the three sub-categories of mineral water, milk powder, and grain and oil. The company's president, Wang Yufeng, used the numbers '5', '4', and '1' to outline the group's past and future plans. **Evergrande Agriculture and Animal Husbandry Group stated that in the next three years, Evergrande aims to become the number one in the three sub-categories of mineral water, milk powder, and grain and oil.** Evergrande Spring Water, Evergrande Kawa Bear Milk Powder, Evergrande Grain and Oil... These products burst onto the scene a few years ago, and now they have become important segments of Evergrande Agriculture and Animal Husbandry Group. On March 21, the group announced that in the next three years, Evergrande will strive to become the top brand in these sub-categories. Wang Yufeng, President of Evergrande Agriculture and Animal Husbandry Group, used the numbers '5', '4', and '1' to introduce and plan the group's past and future. As is well known, on November 10, 2013, Evergrande Spring Water became famous overnight. "The first number '5' signifies that Evergrande Agriculture and Animal Husbandry Group has already gone through five years of development," said Wang Yufeng. In September 2015, Evergrande Spring Water, Evergrande Grain and Oil, and Evergrande Kawa Bear merged to form Evergrande Agriculture and Animal Husbandry Group. In September 2016, the group moved to Shenzhen. After a year of deep adjustment, it successfully achieved profitability that year and embarked on a sound and healthy development track. Regarding the second number '4', Wang Yufeng explained that it is easy to understand: currently, the group has four major industrial segments: Evergrande Spring Water, Evergrande Xing'an, Evergrande Kawa Bear, and Evergrande Aoli. The product lines include mineral water, rice, flour, oil, coarse grains, milk powder, (black-bone chicken) beef and mutton, seafood, vegetables, fruits, and nuts, totaling 14 major series with over 50 product categories. Although Evergrande Agriculture and Animal Husbandry Group has been established for only five years, it quickly achieved profitability. At this new starting point, regarding the number '1', Wang Yufeng announced that the company has formulated a clear three-year plan for 2018-2020: to strive for the grand goal of building a century-old brand in China's agriculture and animal husbandry industry. We aim to achieve the goal of becoming the number one brand in the three sub-categories of China's natural mineral water market, the mid-to-high-end healthy grain and oil market, and the New Zealand imported milk powder market. Tang Yi, Chairman of Evergrande Agriculture and Animal Husbandry Group, introduced that Evergrande Spring Water has 13 Changbai Mountain springs in the Changbai Mountains, making it the enterprise with the most natural mineral water springs in China. Every Evergrande Spring Water factory is built in the primeval forests of Changbai Mountain. The total investment in production bases now exceeds 5 billion yuan, with 9 production lines. The fastest production line reaches 108,000 bottles per hour, making it the fastest production line in China. Regarding the future industrial layout of Evergrande Spring Water, Tang Yi stated that the company will continue to expand investment. This year, two more factories will be added in Changbai Mountain to expand the entire industrial chain. In terms of product categories, in addition to the current popular classic Evergrande Spring Water products, the company will enrich its categories and further segment the Chinese market in the future. Tang Yi introduced that in 2018, Evergrande Spring Water will launch an important product—the Evergrande Spring Water Low-Sodium Series, which features the best golden water source, a very good low-sodium selling point, and a high-value brand. "We believe that Evergrande Spring Water Low-Sodium Water will definitely become a trump card product in 2018," Tang Yi said. This year, the company will also launch a second series—Evergrande Spring Water Baby Water, with a girl version and a boy version. Regarding Evergrande Spring Water's entry into the infant and toddler market, Tang Yi explained that the World Health Organization's report on the impact of nutritional minerals in drinking water on infants and toddlers points out that water with a sodium content of less than 20 milligrams per liter is suitable for infants and toddlers. All Evergrande Spring Water Baby Water has a sodium content of only 1.6-9.9 milligrams per liter, far below the international standard. In addition, it is understood that Evergrande Xing'an belongs to the grain and oil segment. Cui Wei, General Manager and Assistant of Evergrande Grain and Oil, stated that Evergrande Grain and Oil Group currently has eight major product categories on the market, including grain and oil, beverages, dairy products, fresh food, nuts, alcoholic beverages, dried goods, and health products. "In 2018, we will continue to integrate global high-quality resources and add two more categories—tea and fruit—forming a strategic layout of 10 major product categories," Cui Wei said. Source: China Times Click **Read Original** to see more highlights of the 4th FMCG + Internet Conference... -END- --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671