---
title: "Bold | Black Bull Launches Multiple Heavyweight New Products, Strongly Leading the Grain Blending Field!"
description: "According to a 2017 AC Nielsen survey, three-quarters of Chinese respondents said they are willing to pay a higher price for healthy food, with labels such as 'pure natural, no artificial flavors, non-GMO'. The retail sales of China's natural healthy food industry grew from RMB 68 billion in 2013 to RMB 103.1 billion in 2017, with a CAGR of 11.0%, and are expected to reach RMB 183.9 billion by 2022."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2018-09-11"
language: "en"
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# Bold | Black Bull Launches Multiple Heavyweight New Products, Strongly Leading the Grain Blending Field!

> According to a 2017 AC Nielsen survey, three-quarters of Chinese respondents said they are willing to pay a higher price for healthy food, with labels such as 'pure natural, no artificial flavors, non-GMO'. The retail sales of China's natural healthy food industry grew from RMB 68 billion in 2013 to RMB 103.1 billion in 2017, with a CAGR of 11.0%, and are expected to reach RMB 183.9 billion by 2022.

According to a 2017 AC Nielsen survey, three-quarters of Chinese respondents said they are willing to pay a higher price for healthy food. In this survey, the healthy labels are **"pure natural, no artificial flavors, non-GMO"** and so on.
According to data from internationally renowned consulting firms, the retail sales of China's natural healthy food industry increased from RMB 68 billion in 2013 to RMB 103.1 billion in 2017, with a compound annual growth rate of 11.0%, and are expected to reach RMB 183.9 billion by 2022.
Among them, cereal food is the main category in China's natural healthy food market. In 2017, retail sales generated by cereal food increased to RMB 67.7 billion, with a CAGR of 10.9%. It is expected to continue growing at a CAGR of 11.4% from 2017 to 2022, reaching RMB 116.2 billion by 2022.
With the grain blending food market exploding, Black Bull Food, in order to grasp market trends and seize consumption dividends, launched a new revolution in grain blending products, strongly launching multiple new grain blending products in August and September, including: **Black Bull Wheat Germ, Black Bull Five-Grain Health Powder, Black Bull Nutritional Formula Protein Powder (Gift Box)**.
1. Seizing consumption trends, multiple new grain blending products launched
According to the "2018 Online 'Foodie' Consumption Fun Report" released in May by the consumer research institute of a well-known domestic retail giant, consumers' pursuit of quality and health has significantly improved. Among them, the consumption amount of five-grain cereals and sugar-free foods is relatively large, and **the consumption amount of health meal replacement powder increased by more than 400% year-on-year.**
It is worth noting that Black Bull launched multiple five-grain flavored oatmeal products as early as last year, and in March this year, it launched yam blending products and Nashan corn balls and other products. According to distributor feedback, the market is showing a hot sales trend, and some markets have even become local bestsellers.
This time, Black Bull continues to increase its grain products, also seeing the huge "money prospects" of consumption trends. Whether it is wheat germ, protein powder, or five-grain health powder, they are all high-frequency products in the five-grain category, with huge market stock and obvious future market growth.
**Black Bull's new wheat germ product** is high in fiber and protein, rich in vitamin E, low in calories and fat, and is a pure natural nutritional food.
**In terms of nutritional formula protein powder**, it uses non-GMO soybeans and has a protein content of up to 40%; it comes in a gift box combination (450g/can + 150g/can).
**The five-grain health powder products come in four flavors: red bean lotus seed coix seed, hericium erinaceus gorgon fruit yam, yam oatmeal hawthorn, and black sesame walnut black bean.** In addition to the well-known grain nutrients such as oats, red beans, and coix seed, there are also dietary fibers such as yam, hawthorn, and black sesame.
2. The category has no leader, Black Bull is expected to successfully occupy a position
The grain blending market has been lukewarm in the past, and it is now on the eve of category explosion. As the category is in the growth stage, the overall market is in a "leaderless" competitive situation. Now Black Bull enters with the successful genes of past grain product operations (Black Bull soy milk powder, Black Bull oatmeal), which is bound to accelerate the growth of the category. In addition, with its strong brand momentum, Black Bull's "heavy position" in launching multiple grain products this time is bound to gain a place in the leaderless market opportunity.
3. Multi-scenario layout, online and offline multi-dimensional marketing
According to insiders at Black Bull, for the launch of these multiple products, Black Bull has also given different product positioning and suitable sales scenarios. Wheat germ is positioned for the general population, **meeting the pursuit of healthy ingredients, convenience, and nutrition for all age groups, with sales scenarios anchored in supermarket channels, suitable for daily family consumption;** Nutritional formula protein powder gift box **focuses on the gift market, targeting supermarket and KA store channels;** Five-grain health powder products, with four flavor options and personalized formula grains, **give young consumer groups the choice according to their own preferences.** Of course, in addition to conventional supermarket and store channels, for such grain blending products, pharmacies and CVS channels are also key consumption scenarios.
In terms of marketing, Black Bull Food is also fully aware of the current consumption environment, using the power of new media for marketing and promotion activities, such as WeChat articles, WeChat and Weibo fan interactions, and other differentiated forms to increase brand awareness. Of course, in addition, Black Bull Food also provides product display guidance and promotional material support offline, and through a combination of tasting, allows consumers to fully experience the product power. Online for publicity, offline for experience, letting consumers know and feel Black Bull's heavyweight new products at the fastest speed and best experience.
4. Successful operation experience empowers new products to outrun the market
According to industry expert analysis, the current grain blending market has been fully ignited by online "Taobao brands" in the early stage, and consumer awareness is increasingly prominent. But on the other hand, offline, the grain blending market is basically dominated by small and medium-sized enterprises, with scattered efforts and rough market tactics, lacking professional guidance and even less service. The current offline grain blending market is in the stage of staking claims, and for brands with some market foundation and successful operation experience, they have already won at the starting line. Black Bull is one of them. It is reported that **in addition to the high profit of the products themselves, in order to help distributors build business and profit models, Black Bull continues to increase market investment, giving new products many policy supports, strongly guaranteeing distributors' terminal sales, enhancing terminal sales capability and volume, and ensuring distributors' maximum profitability.**
Market operation is like leading troops into battle; enterprises need unique market operation capabilities, and actual combat results are the best persuasion. Taking Black Bull's entry into the soy milk ready-to-drink market in 2017 as an example, according to industry insiders, only half a year after the launch of Black Bull soy milk, it added more than 4,000 high-quality interested customers, covering most provinces across the country including Heilongjiang, Liaoning, Jilin, Hebei, Henan, Shandong, Anhui, Jiangsu, Jiangxi, etc., **and even created a classic case of monthly sales of 20,000 boxes in county-level markets!**
△ Monthly sales exceeded 20,000 boxes, Black Bull soy milk distributor experience sharing
In August, Black Bull launched the **Walnut and Peanut Milk Protein** drink. According to distributor feedback, it immediately aroused strong interest from distributors upon launch, **and exceeded 50,000 boxes on the first day of launch.** This is a manifestation of market operation capability and the best practice for empowering new products to outrun the market. "With the Mid-Autumn Festival approaching, I believe Black Bull Walnut and Peanut Milk will have another wave of sales climax," an unnamed distributor told the author.
As we all know, Black Bull Food was founded in 1996 and is a large national grain (soy milk, oatmeal) production and sales enterprise integrating production, sales, and research and development. In recent years, Black Bull Food's business territory has continued to expand, especially the increase in the grain blending category. Through grasping and researching consumption trends, it has expanded its product line horizontally, continuously enriched and optimized, and its brand value has also increased year by year.
In summary, with more than 20 years of product quality assurance, successful experience in national market operations, accurate grasp of consumption trends, the leaderless market opportunity in a rising category, and standardized, systematic, and diversified scenario layout and marketing promotion plans, in 2018, Black Bull is like a "dark horse" in the industry, running all the way. Black Bull is also willing to stand at the forefront of consumption trends with the majority of distributors, jointly develop and lead the grain blending market!
Wealth Recruitment
Black Bull Food sincerely invites the majority of distributors to seize the opportunity in the grain blending food market and share the 100-billion dividend!
**National Wealth Hotline: 020-87575136**
**(Long press the QR code to add WeChat for more franchise policies)**
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