---
title: "Biyoute Teams Up with Lingshi Youming and Pu Mama for Multi-format Retail Expansion"
description: "On September 7, Biyoute, known as the \"King of Supermarkets in Northeast China,\" announced a strategic partnership with hard-discount snack brand Lingshi Youming and fresh-snack brand Pu Mama. Lingshi Youming is a leading brand in China's hard-discount snack segment, with more than 8,000 stores nationwide, serving 1.3 billion customer visits a year and achieving 30 billion yuan in annual sales. Pu Mama focuses on fresh snacks and has distinctive capabilities such as freshly made bakery items. Under the cooperation plan, Biyoute and Lingshi Youming will jointly open 6,000 \"Youming Convenience\" stores over the next four years to accelerate expansion in the hard-discount segment, while joining Pu Mama to roll out fresh-snack business formats. Currently, competition in China's value snack retail industry continues to intensify, and regional supermarkets generally face operational pressure from declining foot traffic and aging product categories. This cooperation is a significant attempt by a regional retail leader to enter the snack segment. Biyoute leverages its mature offline network and supply chain in Northeast China, combined with Lingshi Youming's hard-discount product system and Pu Mama's fresh-snack product strengths, to create complementary retail formats. The three parties will deeply cooperate in product procurement, store operations, and regional channel development. With the new \"Youming Convenience\" brand, they will tap consumer demand in lower-tier markets and explore viable paths for traditional supermarkets to transform into snack discount formats. #HardDiscount #FreshSnacks #Biyoute #LingshiYouming #PuMama"
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2026-09-09"
categories: "Supply Chain & B2B"
language: "en"
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original_source: "https://mp.weixin.qq.com/s?__biz=MzA5MzU0MTAzMw==&mid=2651900467&idx=1&sn=4e13a4e998d00f450e8a613d37bb3c34&chksm=8bb82df5bccfa4e3458fd47bcc6c9fcdd95b0572cba6e43e60061c8cc72eb150f74257442333#rd"
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citation: "New Distribution. “Biyoute Teams Up with Lingshi Youming and Pu Mama for Multi-format Retail Expansion.” New Distribution, 2026-09-09. https://xinjignxiao.com/en/articles/biyoute-teams-up-with-lingshi-youming-and-pu-mama-for-multi-format-retai-e1c5dbe6/"
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---

# Biyoute Teams Up with Lingshi Youming and Pu Mama for Multi-format Retail Expansion

> On September 7, Biyoute, known as the "King of Supermarkets in Northeast China," announced a strategic partnership with hard-discount snack brand Lingshi Youming and fresh-snack brand Pu Mama. Lingshi Youming is a leading brand in China's hard-discount snack segment, with more than 8,000 stores nationwide, serving 1.3 billion customer visits a year and achieving 30 billion yuan in annual sales. Pu Mama focuses on fresh snacks and has distinctive capabilities such as freshly made bakery items. Under the cooperation plan, Biyoute and Lingshi Youming will jointly open 6,000 "Youming Convenience" stores over the next four years to accelerate expansion in the hard-discount segment, while joining Pu Mama to roll out fresh-snack business formats. Currently, competition in China's value snack retail industry continues to intensify, and regional supermarkets generally face operational pressure from declining foot traffic and aging product categories. This cooperation is a significant attempt by a regional retail leader to enter the snack segment. Biyoute leverages its mature offline network and supply chain in Northeast China, combined with Lingshi Youming's hard-discount product system and Pu Mama's fresh-snack product strengths, to create complementary retail formats. The three parties will deeply cooperate in product procurement, store operations, and regional channel development. With the new "Youming Convenience" brand, they will tap consumer demand in lower-tier markets and explore viable paths for traditional supermarkets to transform into snack discount formats. #HardDiscount #FreshSnacks #Biyoute #LingshiYouming #PuMama

On September 7, Biyoute, known as the "King of Supermarkets in Northeast China," announced a strategic partnership with hard-discount snack brand Lingshi Youming and fresh-snack brand Pu Mama. Lingshi Youming is a leading brand in China's hard-discount snack segment, with more than 8,000 stores nationwide, serving 1.3 billion customer visits a year and achieving 30 billion yuan in annual sales. Pu Mama focuses on fresh snacks and has distinctive capabilities such as freshly made bakery items. Under the cooperation plan, Biyoute and Lingshi Youming will jointly open 6,000 "Youming Convenience" stores over the next four years to accelerate expansion in the hard-discount segment, while joining Pu Mama to roll out fresh-snack business formats.

Currently, competition in China's value snack retail industry continues to intensify, and regional supermarkets generally face operational pressure from declining foot traffic and aging product categories. This cooperation is a significant attempt by a regional retail leader to enter the snack segment. Biyoute leverages its mature offline network and supply chain in Northeast China, combined with Lingshi Youming's hard-discount product system and Pu Mama's fresh-snack product strengths, to create complementary retail formats.

The three parties will deeply cooperate in product procurement, store operations, and regional channel development. With the new "Youming Convenience" brand, they will tap consumer demand in lower-tier markets and explore viable paths for traditional supermarkets to transform into snack discount formats.
#HardDiscount #FreshSnacks #Biyoute #LingshiYouming #PuMama


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## Citation metadata

- Publisher: New Distribution
- Author: New Distribution
- Published: 2026-09-09
- Canonical: https://xinjignxiao.com/en/articles/biyoute-teams-up-with-lingshi-youming-and-pu-mama-for-multi-format-retai-e1c5dbe6/
- Original source: https://mp.weixin.qq.com/s?__biz=MzA5MzU0MTAzMw==&mid=2651900467&idx=1&sn=4e13a4e998d00f450e8a613d37bb3c34&chksm=8bb82df5bccfa4e3458fd47bcc6c9fcdd95b0572cba6e43e60061c8cc72eb150f74257442333#rd

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