--- title: "Big News: JD New Channel Fully Opens Online Stores, and Not Just Store Owners Benefit!" description: "Recently, the author received a tip from industry insiders that JD New Channel is quietly moving numerous offline mom-and-pop stores online. After checking JD New Channel's WeChat official account, the author learned that the \"online store\" system, previously only available to JD convenience stores, is now being promoted to all JD ZhangguiBao users, and it is likely to become an important marketing platform for JD New Channel during this year's 618 shopping festival." author: "新经销团队" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2018-05-10" language: "en" canonical: "https://xinjignxiao.com/en/articles/big-news-jd-new-channel-fully-opens-online-stores-and-not-just-store-own-25422506/" markdown: "https://xinjignxiao.com/en/articles/big-news-jd-new-channel-fully-opens-online-stores-and-not-just-store-own-25422506.md" original_source: "https://mp.weixin.qq.com/s/Kr66P8g47fxJMen6weI2HA" translation: "https://xinjignxiao.com/zh/articles/%E9%87%8D%E7%A3%85%E4%B8%A8%E4%BA%AC%E4%B8%9C%E6%96%B0%E9%80%9A%E8%B7%AF%E5%85%A8%E9%9D%A2%E5%BC%80%E6%94%BE%E7%BA%BF%E4%B8%8A%E5%BA%97%E9%93%BA-%E5%8F%97%E7%9B%8A%E7%9A%84%E4%B8%8D%E5%8F%AA%E6%98%AF%E5%BA%97%E4%B8%BB-25422506.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/big-news-jd-new-channel-fully-opens-online-stores-and-not-just-store-own-25422506/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Big News: JD New Channel Fully Opens Online Stores, and Not Just Store Owners Benefit! > Recently, the author received a tip from industry insiders that JD New Channel is quietly moving numerous offline mom-and-pop stores online. After checking JD New Channel's WeChat official account, the author learned that the "online store" system, previously only available to JD convenience stores, is now being promoted to all JD ZhangguiBao users, and it is likely to become an important marketing platform for JD New Channel during this year's 618 shopping festival. Recently, the author received a tip from industry insiders that JD New Channel is quietly moving numerous offline mom-and-pop stores online. After checking JD New Channel's WeChat official account, the author learned that the "online store" system, previously only available to JD convenience stores, is now being promoted to all JD ZhangguiBao users, and it is likely to become an important marketing platform for JD New Channel during this year's 618 shopping festival. Image from JD New Channel WeChat official account What is an online store? Entry to "online store" in the JD ZhangguiBao app According to New Distribution, the online store is an intelligent system embedded in JD ZhangguiBao. Store owners can open their own online convenience store through ZhangguiBao and personalize the store, such as store name, service hours (referring to delivery time), delivery fee, free shipping threshold, store QR code, and store announcements. Store owners order goods from JD ZhangguiBao, and after receiving the goods, they can move the products online with one click. They can also use the online store system for member marketing, such as setting up store-wide discounts and direct price reductions on products. Small stores: "Open one store, earn money from two" Currently, "online store" has been promoted to all JD ZhangguiBao users. After opening an online store, the owner will receive a unique store QR code. When consumers enter the store, they can scan the QR code to follow the store and place orders online. For consumers who do not enter the store, they can follow the JD convenience store official account, click the bottom menu "I want to shop," and the system will automatically list nearby online stores for immediate ordering. Currently, most B2B platforms sell products to traditional small stores. The opening of JD New Channel's online store function not only sells products to small stores but also helps them sell products faster, truly achieving "open one store, earn money from two." **Opening an online store not only gives small stores an additional online customer acquisition channel, but the endorsement of the JD brand also helps small stores accumulate more user information and consumption data.** When sufficient data is available, small stores can adjust their daily product mix accordingly, maximizing the value of store space resources. For products with relatively slow turnover, store owners can also use the online store function to run personalized and differentiated marketing activities, leveraging technology to truly improve store sales performance. Brands achieve online-offline integrated marketing, reaching more consumer groups JD New Channel connects online and offline through "online stores," which also helps brands reach more offline consumers and calibrate and complete user profiles through online data, enabling more precise marketing. According to information from JD New Channel's WeChat official account, "online store" is likely to become an important marketing platform for JD New Channel during this year's 618. After the large-scale rollout of "online stores," JD New Channel can collaborate with brands, using the online store as a marketing platform for "online coupons, offline consumption," connecting small stores, brands, and consumers, achieving integrated online and offline marketing to drive the 618 consumption boom. For brands, previously, through the New Channel Huiyan big data system, they could already monitor product sales data and flow in real time, helping them better understand traditional retail stores. **Now, the opening of online stores directly connects brands with consumers, truly helping brands better understand consumers.** JD.com's online B2C business has already connected with most consumers. The opening of online stores not only enhances the stickiness of offline retail stores to the New Channel platform through online empowerment but also builds a bridge between brands and offline consumers, helping brands achieve visualization and transparency of online and offline omni-channel marketing activities. This provides high-quality decision-making basis for product development and marketing strategy formulation, effectively filling the gaps of traditional offline channels. Shopping experience upgraded: consumers feel "fast," "accurate," and "good" The author followed JD convenience store and experienced it, finding that for consumers, the entire shopping process is simple and convenient. These nearby stores may be ones they are familiar with or frequent. Now they can enjoy the promotional advantages of online shopping without leaving home, and home delivery greatly shortens product delivery time. Moreover, some small stores also offer promotions such as limited-time delivery, free shipping for orders over a certain amount, discount coupons, and flash sales, all of which allow consumers to enjoy a "fast," "accurate," and "good" shopping experience anytime, anywhere. From an industry development perspective, the FMCG B2B industry has entered a deep-water zone after years of development. Traditional retail stores have accepted and become accustomed to online ordering and purchasing. At this stage, refined operational capabilities and precise marketing capabilities are increasingly important for all industry participants. **JD New Channel, by helping small stores open online stores, effectively connects brands, retail stores, and consumers across channels, achieving data interoperability between online and offline, benefiting all three parties and creating a win-win situation.** This also constitutes an important part of JD's Unbounded Retail strategy, truly achieving multi-scenario connectivity and the Internet of Everything. -END- --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671