---
title: "Beware of These Display Details That Drag Down Your Sales in Stores! Attached: Display Rhymes and Display Diagrams!"
description: "Can you spot at a glance the wrong displays in stores that drag down your sales? How many you can spot indicates how much potential you have to improve your performance! This article provides display rhymes and detailed diagrams to help you identify and correct common display mistakes."
author: "刘朝龙"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2015-07-26"
language: "en"
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---

# Beware of These Display Details That Drag Down Your Sales in Stores! Attached: Display Rhymes and Display Diagrams!

> Can you spot at a glance the wrong displays in stores that drag down your sales? How many you can spot indicates how much potential you have to improve your performance! This article provides display rhymes and detailed diagrams to help you identify and correct common display mistakes.

**Editor's Note**
**Can you spot at a glance the wrong displays in stores that drag down your sales? How many you can spot indicates how much potential you have to improve your performance!**
**I. Display Rhymes**
_"Obvious and easy to find, within reach at the highest level"_
_"Front facing out, not upside down, price tag corresponds to product"_
_"Stand upright if possible, not lying down, align top and bottom, left low right high for price groups"_
_"Golden position for key items, don't cover brand products"_
_"Categorize and concentrate to create themes, related layout for good service"_
_"First in first out to reduce expiry, fixed shelf positions not to be overlooked"_
_"Featured products at end caps, with props for assistance"_
_"Small items on the checkout counter, prevent theft of valuable goods"_
**II. Detailed Display Diagrams**
**1. Obvious and easy to find**
The primary condition for display is that customers and staff can easily see, find, and reach the products. Therefore, during the display process, ensure that every single item on display meets this basic requirement. As shown in the diagram:
**2. Within reach at the highest level**
Similar to the purpose of being obvious, the height of the display should be controlled within the reach of staff or customers. As shown in the diagram:
**3. Front facing out, not upside down**
Products should be placed with the front facing the customer, which not only makes it convenient for customers to notice but also reflects the basic management level of the store. As shown in the diagram:
**4. Price tag corresponds to product**
Price tags and products should have a one-to-one correspondence to avoid customers having negative impressions like price traps, which reduces customer trust, and also makes it convenient for customers to purchase directly. As shown in the diagram:
**5. Stand upright if possible, not lying down, align top and bottom**
Products that can be displayed upright should be displayed upright as much as possible. Besides increasing the visual area of the display and enhancing product attention, for products like serums and essential oils, it can avoid product damage caused by long-term inverted placement. As shown in the diagram:
**6. Left low right high for price groups**
Generally, product displays should follow the customer's traffic flow, displaying low-priced, mid-priced, and high-priced items in sequence. Especially, displaying low-priced items in the direction customers enter helps form a low-price image for the store.
**7. Golden position for key items**
On the same shelf, due to different customer viewing methods, different display positions can cause changes in sales. Generally, products placed at eye level sell the most, while products that require customers to look up or squat down to see sell relatively less. As shown in the diagram:
**8. Don't cover brand products**
Brand products are an important category to ensure store traffic. The store's brand products can be determined as key products, auxiliary products, or other products based on their sales characteristics, and their positions can be adjusted accordingly. However, they should not be deliberately blocked or hidden. As shown in the diagram:
**9. Related layout for good service**
Cosmetic stores should combine customer traffic flow and target customer consumption habits to make a reasonable display layout. Usually, seasonal categories and promotional items can be placed near the entrance (to increase customer entry rate), promotional categories can be set at the connection points of customer traffic (to extend customer flow), and product association areas can be set up inside the store based on the needs of different target customers. As shown in the diagram:
**10. First in first out to reduce expiry**
To avoid expiry loss of products, single-item displays should follow the principle of first in first out.
**11. Fixed shelf positions not to be overlooked**
To maximize display effectiveness and achieve solid product management, if conditions allow, cosmetic stores should gradually implement shelf position management to strengthen product management effects. As shown in the diagram:
**12. Featured products at end caps**
In addition to basic display positions, for some featured products such as seasonal items, promotional items, new and special items, etc., under the premise of complying with product management, end caps or promotional carts should be used as much as possible for themed displays to create a better store marketing atmosphere.
**13. Props for assistance**
Display is not only about product placement but also the combination of display props like special price tags and POP with products. Through the appropriate use of display tools, the display effect of key products can be highlighted, achieving the purpose of a silent salesperson.
**14. Small items on the checkout counter**
Generally, products suitable for checkout counter display include: small-sized items, convenience items, items easily overlooked by customers, impulse purchase items, seasonal small items, items with relatively low average transaction value, non-food items, etc. This encourages customers to "pick up" items, increasing the number of items per customer.
**15. Prevent theft of valuable goods**
Valuable goods that are prone to theft should be displayed in closed cabinets with dedicated management and daily handover. Usually, products from famous brands, bestsellers in the local consumer circle, relatively high-priced single items, and items frequently lost in store inventory checks are targets for theft and need special display designs, such as empty box displays, anti-theft magnetic strips, closed cabinet displays, etc.
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