--- title: "B2B E-commerce Study Tour Visits Heading, Exploring New Ideas for Distributor Transformation and Upgrading" description: "On June 21, the seventh B2B e-commerce study tour organized by New Distribution visited Heading for exchange, with a team of nearly 100 people. Heading shared its distribution solutions with distributors and explored development paths together." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2017-06-22" language: "en" canonical: "https://xinjignxiao.com/en/articles/b2b-e-commerce-study-tour-visits-heading-exploring-new-ideas-for-distrib-08f47834/" markdown: "https://xinjignxiao.com/en/articles/b2b-e-commerce-study-tour-visits-heading-exploring-new-ideas-for-distrib-08f47834.md" original_source: "https://mp.weixin.qq.com/s/ivgXP12YmqaixYpdwGsrew" translation: "https://xinjignxiao.com/zh/articles/b%E7%AB%AF%E7%94%B5%E5%95%86%E8%80%83%E5%AF%9F%E7%8F%AD%E8%B5%B0%E8%BF%9B%E6%B5%B7%E9%BC%8E-%E5%85%B1%E6%8E%A2%E7%BB%8F%E9%94%80%E5%95%86%E8%BD%AC%E5%9E%8B%E5%8D%87%E7%BA%A7%E6%96%B0%E6%80%9D%E8%B7%AF-08f47834.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/b2b-e-commerce-study-tour-visits-heading-exploring-new-ideas-for-distrib-08f47834/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # B2B E-commerce Study Tour Visits Heading, Exploring New Ideas for Distributor Transformation and Upgrading > On June 21, the seventh B2B e-commerce study tour organized by New Distribution visited Heading for exchange, with a team of nearly 100 people. Heading shared its distribution solutions with distributors and explored development paths together. On June 21, the seventh B2B e-commerce study tour organized by New Distribution visited Heading for exchange. The visiting team was nearly 100 people strong. Heading shared its distribution solutions with distributors and explored development paths together. In the morning, the study tour visited Heading's headquarters to experience Heading's culture. Heading employees shared the company's development history with the visiting partners. The Future Store on the third floor of Heading's headquarters attracted everyone's attention, and several partners experienced Heading's cashier system on site. From 10 a.m. to 3 p.m., Heading shared its solutions in the distribution field. In recent years, as the market develops in depth, many manufacturers directly participate in and control distribution channels, leading to a clear trend of channel flattening. Coupled with the rapid development of internet B2B platforms, the position of distributors has become increasingly awkward. "Profits are getting thinner, and we've become high-level movers for manufacturers," "Entry barriers for large supermarkets are getting higher, costs are rising, and settlement is becoming more difficult," "Capital turnover is slowing down, and cash flow is shrinking"—these are becoming common laments among more and more distributors. How to discover and leverage one's own advantages to seek long-term development has become a common concern in the industry. As Zhao Bo, editor-in-chief of New Distribution, introduced at the beginning, as social small stores increasingly become the focus of competition among major internet giants, distributors, being the closest to these stores, can leverage their accumulated local resources to explore new business models, serve social small stores well, improve store control capabilities, and seek better development. **Accelerated Development of Social Small Stores** **Distributors Still Have Significant Room for Growth** Economic transformation and the environmental characteristics of China's market economy have shaped Chinese distributors: vast geography, imperfect commercial circulation models, and China's unique relationship-based marketing have made distributors play an important role between products and consumers, serving as a bridge connecting manufacturers and social small stores. The numerous social small stores have become a new trend, and this is also a new development opportunity for distributors. **Internal and External Improvement, Continuous Efforts in Both Front and Back Ends** **Heading's Qianfan Helps Distributors Leverage Their Advantages** Although they recognize their own advantages, how to leverage them and which business model to follow—there is no universally correct method or formula in the industry, but gradually transitioning to information-based management and internet-based operations is certainly the future trend. Last year, Heading launched the Qianfan Plan, allowing distributors to provide high-quality services to social small stores at low cost, while also supporting private deployment after growth and expansion, opening new ideas for distributor development. **Chen Qinghong, Deputy General Manager of Heading**, starting from the company's development history, introduced Heading's attempts in new fields, focusing on building the **Qianfan Platform**, providing a complete set of practical tools for traditional distributors to help them improve services, enhance stickiness with small stores, and build digital barriers to form competitive advantages. "Internet giants' B2B platforms are gradually eroding distributors' markets. So, can distributors with many advantages build their own B2B platforms?" **Lu Meihong from Heading's Operations Center** introduced the **Qianfan Youhuo product provided by Heading for distributors**, which **supports distributors in building their own B2B platforms**, **attracting other brand owners to join**, and **allowing customization of platform rules**, providing more small stores with a full range of quality products and various value-added services, such as loading financial products and advertising business on the platform, broadening revenue sources and monetization capabilities. The Qianfan Field App, which assists salespeople, also provides intelligent tools for salesperson management... Heading also provides social small stores with a professional management tool—Qianfan Zhanggui, which can seamlessly connect with Qianfan Youhuo, improving distributors' service and store control capabilities. "After strengthening service and store control capabilities, how can distributors enhance their own management capabilities?" Many of Heading's partners started with a weak franchise model of outputting goods, which is the same business model that current distributors are taking. **Zhou Xiaofeng from Heading's Chain Retail Business Unit** introduced through multiple cases the **Qianfan Supply Chain Product built for distributors**, which strengthens distributors' back-end management capabilities from aspects such as **inventory management**, **contract management**, **financial management**, and **supply chain management**, and opens multiple interfaces to bring in professional partners for multi-dimensional resource integration. **Business Manager Yi Xianfeng** introduced the **cooperation policies of the Qianfan series products for distributors**, conveying practical preferential information to everyone. The final product experience session was lively, with distributors flocking to learn and consult. After the meeting, distributors engaged in more interaction and in-depth communication with the speakers. The day's visit was packed and full of highlights. Heading welcomes partners to come for in-depth exchanges, explore cooperation opportunities, and with an open mindset, build new connections and jointly create a new ecosystem for the physical world. -END- --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671