---
title: "B2B E-commerce Study Tour: Beiquan Model Resonates"
description: "On April 27, a study tour organized by this platform delved into the Beiquan business model, represented by 'Internet + convenience stores', unveiling its mystery and impressing distributors eager for transformation, who unanimously regarded it as the most down-to-earth internet platform. The visit was warmly hosted by Beiquan's founder Wu Shaobin and his team."
author: "陈马力"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-04-29"
language: "en"
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# B2B E-commerce Study Tour: Beiquan Model Resonates

> On April 27, a study tour organized by this platform delved into the Beiquan business model, represented by 'Internet + convenience stores', unveiling its mystery and impressing distributors eager for transformation, who unanimously regarded it as the most down-to-earth internet platform. The visit was warmly hosted by Beiquan's founder Wu Shaobin and his team.

On April 27, a study tour organized by this platform delved into the Beiquan business model, represented by 'Internet + convenience stores', finally unveiling the mystery of the Beiquan model. Distributors eager for transformation were greatly impressed and unanimously agreed that the 'Beiquan model' is the most down-to-earth internet platform. The visit was warmly hosted by Beiquan's founder Wu Shaobin and all employees.
Beiquan was initiated by a group of former Mengniu executives, bringing together top internet talent from Baidu and Xiaomi to form a composite entrepreneurial team combining online and offline operations. After nearly three years of exploration, they created a community life service platform based on 'Internet + convenience stores'. Through supply chain management, brand alliances, customer service experience, and big data analysis, it provides suppliers and users with a convenient, high-quality, affordable, and safe online-offline all-channel direct trading platform. It offers daily necessities and comprehensive community life services to residents, thereby building a complete business closed loop.
During the visit to the Internet + convenience store and Beiquan's office, the delegation was attracted by the products and services of Beiquan stores and deeply moved by Beiquan's entrepreneurial spirit. (The delegation visits Beiquan's Internet + convenience store) Subsequently, Beiquan founder Wu Shaobin and co-founder Yang Dacheng shared vivid insights on the Beiquan business model and ecosystem. "Being a business service connector, creating value for both ends. The essence of the internet is connection; good connections create value for both ends," said Wu Shaobin. The traditional distribution system of 'manufacturer - general distributor - first-tier wholesaler - second-tier wholesaler - terminal - user' essentially relies on distributors' logistics and cash to achieve rapid product circulation for better control by manufacturers. The internet aims to reduce intermediate links, lower circulation costs, and improve service efficiency, so the 'enterprise - platform - user' channel model will become inevitable, resonating with everyone. (Mr. Wu shares Beiquan's business model)
Beiquan is committed to becoming a connector for business services, connecting online and offline, business and users, goods and services, and urban logistics and community logistics, creating value for both ends. During the sharing session, they also interpreted for distributor friends the business opportunities in the 'Opinions of the State Council General Office on Promoting Online-Offline Interaction to Accelerate Innovation, Transformation and Upgrading of Commercial Circulation' (Document No. 72) and the 'Opinions of the State Council General Office on Deeply Implementing the 'Internet + Circulation' Action Plan', which received a warm response.
'Beiquan is not doing e-commerce, but building an ecosystem.' In traditional thinking, internet transformation means e-commerce, but at Beiquan, the delegation gained a new understanding of the internet. Traditional e-commerce is just a buying and selling relationship, earning price differences from layers of markup. In the internet world, resource sharing achieves the effect of 'wool comes from a dog, and the pig pays'. Beiquan has built its O2O community ecosystem based on B2B retail ecosystem, ISV ecosystem, and B2B service ecosystem, creating a healthy closed loop connecting city partners, merchants, and users. (Beiquan product partner shares the ecosystem) (Tangshan Beiquan city partner's wonderful sharing)
Subsequently, Mr. Yang shared Beiquan's mission of 'making it easy for users to handle affairs, making it easy for communities to do business, and making it easy for farmers to sell products' and the platform construction philosophy of 'co-construction, win-win, and sharing', which was unanimously recognized. More than ten distributor friends expressed deep cooperation intentions and signed city cooperation letters of intent on the spot.
(More than ten distributor friends reached city cooperation intentions on site) Through this on-site inspection of the Beiquan model and visits to sample markets, we also gained a new understanding of internet platforms, changing our views on traditional distributors' internet transformation. The delegation benefited greatly. Finally, we thank Beiquan for their sharing and the efforts of the staff!
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