--- title: "Articulating 'Price' and 'Value' to Sell High-End, High-Priced Products!" description: "'Price' is often inseparable from 'value', but 'value' can be completely unrelated to 'price'. For example, when you buy an item from the market, your family might say, 'It's so expensive, not worth it,' or 'It's cheap, worth it!' This means that the level of 'price' often depends on the level of 'value'; conversely, human emotions, friendship, etc., have only 'value' but no 'price'. The following scripts can be used as reference in the sales process of 'three high' products." author: "姚楚雄" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2016-04-10" language: "en" canonical: "https://xinjignxiao.com/en/articles/articulating-price-and-value-to-sell-high-end-high-priced-products-053303eb/" markdown: "https://xinjignxiao.com/en/articles/articulating-price-and-value-to-sell-high-end-high-priced-products-053303eb.md" original_source: "https://mp.weixin.qq.com/s/GIx6FieWLn-uGAQEpb1T-Q" translation: "https://xinjignxiao.com/zh/articles/%E8%AE%B2%E5%A5%BD-%E4%BB%B7%E6%A0%BC-%E4%B8%8E-%E4%BB%B7%E5%80%BC-%E5%8D%96%E5%A5%BD%E9%AB%98%E7%AB%AF%E9%AB%98%E4%BB%B7%E4%BA%A7%E5%93%81-053303eb.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/articulating-price-and-value-to-sell-high-end-high-priced-products-053303eb/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # Articulating 'Price' and 'Value' to Sell High-End, High-Priced Products! > 'Price' is often inseparable from 'value', but 'value' can be completely unrelated to 'price'. For example, when you buy an item from the market, your family might say, 'It's so expensive, not worth it,' or 'It's cheap, worth it!' This means that the level of 'price' often depends on the level of 'value'; conversely, human emotions, friendship, etc., have only 'value' but no 'price'. The following scripts can be used as reference in the sales process of 'three high' products. > **'Price' is often inseparable from 'value', but 'value' can be completely unrelated to 'price'. For example, when you buy an item from the market, your family might say, 'It's so expensive, not worth it,' or 'It's cheap, worth it!' This means that the level of 'price' often depends on the level of 'value'; conversely, human emotions, friendship, etc., have only 'value' but no 'price'.** > **The following scripts can be used as reference in the sales process of 'three high' products.** **Classic Script 1** Land Rover is expensive, yet more and more people drive it; Xiali is cheap, but it's about to be phased out. Nokia was affordable, but it went bankrupt; Apple is too expensive, yet more and more people use it. Why? Because customers never buy cheap; they buy product value! So to run a good product, it's not because it's cheap that it sells well, but because of the value it brings and the change it brings to customers' lives after owning it. Nowadays, those who rely solely on low prices to gain market share are heading down a dead end! A good product is not expensive in price, but expensive in value! **Classic Script 2** An excellent salesperson always believes that good products will naturally meet people who believe in them! If you think it's expensive, it's just that you don't think your life safety is precious enough. You're willing to spend on food, a few hundred on clothes, a few thousand on a phone, but you're not willing to think about the safety of yourself or your family. If safety is gone, nothing else matters! XX electric vehicle is an enterprise that regards quality as life! XX electric vehicles, ride with more peace of mind, use with more comfort! **Classic Script 3** Today, someone still asks: 'If your product is really good, why don't you do more TV ads? Why do you have fewer TV ads than others?' Folks, do you know? Top products rely on word of mouth, second-rate products rely on price, third-rate products rely on advertising. The biggest lie of the 21st century is TV advertising! Do you think Gong Li really rides a Dayang motorcycle? You can use Olay, but don't be naive enough to think Zhang Manyu uses Olay, Liu Yifei uses Garnier, Fan Bingbing uses L'Oreal. What celebrities use at home is definitely not what they use in front of the camera! The most critical thing now is that my product can bring you safety and comfort! **Classic Script 4** Today, a customer came to buy an XX electric vehicle. While chatting, the customer suddenly said, 'Other stores have the same electric vehicle as yours, but it's cheaper than yours.' The salesperson glanced at him, smiled without saying a word. Then he took out an iPhone 5s in gold, skillfully opened the back cover, and removed the battery. He blew off the dust inside, then skillfully put the battery back and closed the back cover! He said to the customer, 'Excuse me! I just bought this yesterday, same appearance, 598 yuan!' Dual SIM dual standby. The customer smiled and said, 'Okay! I understand, I'll choose your electric vehicle.' **Classic Script 5** Because I am a brand, I cannot give you the lowest price, but only the highest quality; I would rather explain the price for a while than apologize for quality for a lifetime! If we simply pursue profit, we could achieve quick sales by reducing costs, but only perfect quality is something to be proud of! For the promise, a qualified dealer will not sell out the future for short-term interests. Striving and persisting, just to gain more and more customers' recognition and following, which is the greatest motivation for all salespeople to move forward. -END- The best learning platform for FMCG distributors in China Focusing on providing professional, practical, and applicable tutorials for enterprises and distributors Committed to helping Chinese FMCG distributors grow rapidly **The most professional and practical knowledge base in the FMCG industry** Reply with the red number below to get the corresponding content Reply with number 1 to view the complete knowledge base | **001** Excellent Article Selection | **002** Distributor Market Operations | **003** Terminal Visit Management | **004** Sales Supervisor Skills | **005** Sales Increase Techniques | **006** Channel Expansion | **007** Managing Distributors | **008** Distributor Development | **009** Distributor Internal Operations Management | **010** Team Management | **011** Efficient Distribution Techniques | **012** Sales Manager's Eighteen Skills | **013** KA Operation Methods and Strategies | **014** First Lesson for New Salespeople | **015** Internet, Brands | [Long press QR code to follow] --- ## Copyright and AI use This article is sourced from New Distribution. 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