---
title: "After 3·15, Which Chicken Feet Snack Brand Can Distributors Still Choose? This Brand Has Laid All Its Cards on the Table"
description: "Following the 3·15 Gala's exposure of illegal hydrogen peroxide use in the chicken feet industry, market sentiment has quickly spread to distributors—consumers are asking questions, procurement is demanding qualifications, and some stores have begun proactively removing problematic brands. The industry is undergoing accelerated reshuffling. In this context, distributors urgently need a verifiable set of product selection criteria. The following is a statement from Yijiaxin Foods for distributors' reference."
author: "品牌发声"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2026-03-20"
categories: "Brand Marketing, Consumer & Categories"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/6rRwOoN3MYg_VcXcqqT6AQ"
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attribution: "New Distribution — https://xinjignxiao.com/en/articles/after-315-which-chicken-feet-snack-brand-can-distributors-still-choose-t-bdfeddb7/"
citation: "品牌发声. “After 3·15, Which Chicken Feet Snack Brand Can Distributors Still Choose? This Brand Has Laid All Its Cards on the Table.” New Distribution, 2026-03-20. https://xinjignxiao.com/en/articles/after-315-which-chicken-feet-snack-brand-can-distributors-still-choose-t-bdfeddb7/"
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---

# After 3·15, Which Chicken Feet Snack Brand Can Distributors Still Choose? This Brand Has Laid All Its Cards on the Table

> Following the 3·15 Gala's exposure of illegal hydrogen peroxide use in the chicken feet industry, market sentiment has quickly spread to distributors—consumers are asking questions, procurement is demanding qualifications, and some stores have begun proactively removing problematic brands. The industry is undergoing accelerated reshuffling. In this context, distributors urgently need a verifiable set of product selection criteria. The following is a statement from Yijiaxin Foods for distributors' reference.

**Introduction:**
After the 3·15 Gala exposed the illegal use of hydrogen peroxide in the chicken feet industry, market sentiment quickly spread to distributors—consumers are asking questions, procurement is demanding qualifications, and some stores have begun proactively removing problematic brands.
The industry reshuffle is accelerating.
In this context, distributors urgently need a verifiable set of product selection criteria.
The following is a statement from Yijiaxin Foods for distributors' reference.

To all distributors across the country:
The longer you stay in the food business, the clearer one truth becomes: choosing the wrong product may cost you money, but choosing the wrong brand could ruin years of accumulated reputation.
So today, Yijiaxin is not going to talk in vague terms—we're laying our cards on the table. Yijiaxin wants to provide all distributors who are re-evaluating their product selection with a direct "trust reference system," proving through action and strength that there are still many enterprises in China that stay true to their original aspirations and uphold the conscience of the food industry. Please consider the following four points.

**Look at Technology:**
**Using Technological Innovation to Set High Industry Standards**
What did 3·15 expose? The illegal use of hydrogen peroxide (hydrogen peroxide) for bleaching and preservation.
Why did some use it? Because traditional processes cannot remove blood and fishy odors, so chemical agents were used to "cover up" the flaws.
What does Yijiaxin Foods use instead? We use: 5-stage physical ultrasonic cleaning and -0.1 MPa negative pressure low-temperature cold soaking.
Ultrasonic cleaning equipment + negative pressure low-temperature cold soaking equipment
In simple terms, this technology uses high-frequency sound waves to generate hundreds of millions of microscopic bubbles in water. The impact force when these bubbles burst acts like a "micro scalpel," penetrating every micron-level crevice of the chicken feet to thoroughly strip away blood and odor-causing substances.
A most intuitive comparison: those using chemical agents rely on "covering up"; those using ultrasonic technology rely on "cleaning."
One is to meet standards; the other is to pursue the authentic flavor.
But this is only the first step. More critical is the second step—"flavor penetrating to the bone"—achieved through -0.1 MPa negative pressure low-temperature cold soaking.
The core logic of this technology is: under a negative pressure environment of -0.1 MPa, the boiling point of the liquid decreases, and at low temperatures, combined with alternating positive and negative pressure cycles, the seasoning broth "penetrates without missing a spot" repeatedly into the internal structure of the chicken feet, allowing rapid and even flavor infusion.
One is a physical revolution in the "cleaning" stage; the other is a physical innovation in the "flavoring" stage. Together, these two technologies form the complete foundation of Yijiaxin's "delicious" and "no additives" promise.
As a distributor, you can judge like this: if a brand's core process relies on "additives" to achieve appearance and taste, it is destined to fail random inspections and long-term scrutiny.
Yijiaxin dares to print "0 preservatives" on its packaging because it has core solutions—using physical cleaning to solve cleanliness challenges and physical cold soaking to solve flavor infusion challenges.
Conclusion: Exclusive "hard technology" is the "safe card" worth long-term cooperation.

**Look at Suppliers:**
**Is It a "National Team" Lineup?**
When selecting products, many people only look at the brand side, ignoring the most upstream source. But insiders know: the quality of raw material suppliers directly determines the ceiling of product quality.
Today, for the first time, we are fully disclosing Yijiaxin's core supplier list in industry media:
  * Poultry raw materials: Sunner Group, New Hope, Shuanghui, etc. (all listed companies/industry leaders)
  * Seasoning raw materials: star anise from Fangchenggang, Guangxi; chili peppers from Rucheng, Hunan; Sichuan pepper from Wudu, Gansu... 36 spices, each from a national geographical indication production area.
Why dare to disclose? Because every supplier can withstand the most rigorous scrutiny. Yijiaxin's principle is: refuse cooperation with any "small workshop." They are not just "suppliers" but "fellow travelers."
What does this mean for distributors?
It means that every case of goods you receive is under the monitoring of an industry-leading quality control system from the first second raw materials enter the factory. This is not guaranteed by "patting your chest" but proven by "showing your cards."

**Look at the Workshop and Quality Control:**
**Dare to Let You "Watch 24/7"?**
Many brands talk about "clean workshops" but only show you photos of the model room. Yijiaxin's approach is: open all doors, welcome visits at any time.
Image of 100,000-class workshop
The production workshop meets 100,000-class cleanliness standards—what does that mean? It's a standard commonly used in pharmaceutical workshops, where airborne particle counts and bacterial counts are strictly controlled.
At Yijiaxin Foods' production base, the production line operates with full transparency. You can see with your own eyes how chicken feet raw materials undergo 5-stage ultrasonic cleaning, enter negative pressure low-temperature cold soaking, and undergo sterilization and packaging.
But that's not enough. We also put test reports and product supervision systems in the sunlight.
Test reports, ISO22000, etc.
All Yijiaxin products are regularly sent to third-party authoritative testing institutions (such as SGS, Centre Testing International, etc.) for comprehensive testing. Only after multiple testing safeguards do we dare to ship safe and reassuring products nationwide.
What do distributors ultimately sell? It's the phrase "I trust it." A brand that dares to let you enter the workshop and conduct random inspections at any time is worthy of your reputation.

**Product Innovation:**
**Writing Soaked Chicken Feet into the Category Dictionary of Chinese Snacks**
In today's homogeneous and competitive snack industry, most brands are still stuck in flavor permutations. Yijiaxin has chosen a more difficult path—innovating the "soaked" flavor.
Ice-soaked crispy duck feet/chicken feet. Industry-first use of ice made from purified water to chill the product, making the soaked feet more crispy and refreshing with a memorable eating experience.
It makes binge-watchers unable to resist tearing it open, campers bite into summer with one bite, and every craving moment only wants this icy, crispy delight.
This is not just a snack; it's the "dopamine switch" for young people's taste buds.
The old-style chopped pepper soaked series is even more of an ambitious experiment in "dish snackification." Yijiaxin replicates the craftsmanship of the classic Hunan dish "chopped pepper fish head," packing the intangible cultural heritage technique from the dining table into young people's pockets.
Aromatic, spicy but not irritating—these are not just adjectives; they are the golden balance point locked after hundreds of formula adjustments.
What's the result?
The market has given the most honest response:
Soaked duck feet: No. 1 in national sales for 3 consecutive years.[1]
Soy-sauce chicken feet: No. 1 in national sales for 3 consecutive years.[2]
"Pioneer of chopped pepper soaked flavor snacks."[3]
You could call it luck, but three consecutive years at No. 1 is strength. You could call it a trend, but creating a category is a barrier.

**Conclusion:**
**Selecting Products Is Selecting "Bottom Cards"**
After 3·15, the chicken feet industry is bound to undergo reshuffling. Those enterprises that survive by cutting corners and illegal additives will be accelerated out. Brands with true technological strength and transparent confidence will embrace greater market space.
For distributors, this is both a challenge and an opportunity.
  * Challenge: You need to re-examine every brand in your portfolio and eliminate those "time bombs."
  * Opportunity: Truly high-quality brands will emerge like gold, and whoever seizes them first will gain the lead in the next round of growth.
If you are re-selecting products, if you still have confidence in the future of the chicken feet category, you are welcome to visit Yijiaxin. The workshop doors are always open, test reports are always available, and the supplier list has been disclosed.
The rest is left to time to verify.

Notes:
[1] Data source: Beijing Mashangying Information Technology Co., Ltd., Mashangying offline retail monitoring network. Based on collected sales statistics by brand for the soaked duck feet category in 2022, 2023, and 2024. Note: The "soaked duck feet" category refers to all duck feet products made by soaking processes, including but not limited to duck feet snacks using the "ice-soaked" process.
[2] Data source: Beijing Mashangying Information Technology Co., Ltd., Mashangying offline retail monitoring network. Based on collected sales statistics by brand for the soy-sauce chicken feet category from December 2021 to November 2024 (three consecutive years).
[3] Data source: Shangpu Consulting Group, by comparing the launch time and innovation of chopped pepper soaked flavor snack products across all channels nationwide (excluding Hong Kong, Macao, and Taiwan), concluded: "Yijiaxin, pioneer of chopped pepper soaked flavor snacks." Chopped pepper soaked flavor snacks refer to snack products made by pickling with chopped pepper as the main seasoning and using negative pressure low-temperature soaking process, resulting in a unique sour and spicy flavor. Statistics period: from industry origin to February 28, 2025; this certification was completed in March 2025.


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## Citation metadata

- Publisher: New Distribution
- Author: 品牌发声
- Published: 2026-03-20
- Canonical: https://xinjignxiao.com/en/articles/after-315-which-chicken-feet-snack-brand-can-distributors-still-choose-t-bdfeddb7/
- Original source: https://mp.weixin.qq.com/s/6rRwOoN3MYg_VcXcqqT6AQ

## Copyright and AI use

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Contact: zhaobo258@gmail.com · +86 158 5481 7671