---
title: "A Thousand-Year-Old Chinese Wellness Practice Has Boosted This Category"
description: "Recent viral videos about traditional Chinese medicine (TCM) milk tea shops have made wellness drinks like cinnamon ginger sugar, black pear clearing tea, and mulberry green silk new favorites among young people, reflecting a blend of ancient TCM culture with modern tea-making techniques and a growing demand for healthy food and beverages among young consumers. The popularity of TCM milk tea shops meets the wellness needs of young consumers, revealing the huge commercial potential of traditional Chinese wellness culture, which has already been proven in the boiled water product category."
author: "青山依旧"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2024-03-28"
language: "en"
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# A Thousand-Year-Old Chinese Wellness Practice Has Boosted This Category

> Recent viral videos about traditional Chinese medicine (TCM) milk tea shops have made wellness drinks like cinnamon ginger sugar, black pear clearing tea, and mulberry green silk new favorites among young people, reflecting a blend of ancient TCM culture with modern tea-making techniques and a growing demand for healthy food and beverages among young consumers. The popularity of TCM milk tea shops meets the wellness needs of young consumers, revealing the huge commercial potential of traditional Chinese wellness culture, which has already been proven in the boiled water product category.

Recently, short videos about traditional Chinese medicine (TCM) milk tea shops have gone viral, with drinks like cinnamon ginger sugar, black pear clearing tea, and mulberry green silk becoming new favorites among young people. These wellness beverages, full of Chinese charm, represent a perfect combination of ancient TCM culture and modern tea-making techniques. They also reflect **young consumers' growing appreciation for traditional Chinese culture and their increasing demand for healthy food and beverages.**

The popularity of TCM milk tea shops meets the wellness needs of today's young consumers, revealing the enormous commercial potential embedded in traditional Chinese wellness culture. This potential has already been validated in the boiled water product category.

**Drinking Boiled Water: A Unique Chinese Wellness Wisdom**

With the rise of Chinese-style wellness trends, drinking boiled water, one of the simplest and most daily wellness practices, is gaining favor among young people. People are beginning to understand that "drink more boiled water" is not just a sign of care but also embodies the unique wellness wisdom of the Chinese people.

Boiled water, or "熟水" (shú shuǐ), is referred to as "百沸汤" (bǎi fèi tāng), "麻沸汤" (má fèi tāng), or "太和汤" (tài hé tāng) in the *Compendium of Materia Medica* (《本草纲目》). Since ancient times, it has been regarded by TCM as a therapeutic decoction.

Li Shizhen said, "Hot water should be boiled thoroughly; if half-boiled, drinking it may harm vital energy and cause bloating." Chen Cangqi wrote in *Materia Medica* (《本草》): "For early-stage colds: drink hot water until vomiting occurs. For unhealed chilblains: wash with hot water." Of course, the "water" here refers to boiled water, not the porridge soup we think of today.

Clearly, boiled water has long been closely linked to TCM.

The ancients believed that hot water was beneficial mainly because it helps yang qi. Around the early Tang Dynasty, people had already discovered that drinking boiled water had certain therapeutic effects, and they would drink hot water to aid recovery when ill.

In modern times, people also believe that boiled water plays an important role in health maintenance. A meta-analysis confirmed that compared with untreated drinking water, drinking boiled water may be more beneficial to health. Additionally, a large longitudinal cohort study from China showed that drinking adequate plain boiled water (about 6-8 cups per day) may reduce the risk of hypertension.

After thousands of years of development, the habit of drinking boiled water has been deeply ingrained in the Chinese wellness gene.

**A Billion-Yuan Beverage Market: Boiled Water Takes a Curve-Ahead Overtake**

With advances in food industry technology, bottled water accounts for more than half of the overall water beverage market, with a market size reaching hundreds of billions. In recent years, as consumers' demand for healthy food has increased, they have become more concerned about the quality of bottled drinking water.

Boiled water, which incorporates Chinese cultural genes, has naturally become one of the new categories attracting consumer attention, even emerging as a popular niche track. The consumption trend of "healthy drinking" and "drink boiled water" is rising, and the boiled water market is overtaking at an unprecedented speed, gradually winning over young consumers.

According to New Distribution, most consumers believe that drinking boiled water is linked to health. Under this influence, the majority of consumers are willing to try bottled boiled water on the market. Relevant data shows that young consumers aged 15-22 are more willing to try drinking boiled water.

Some netizens even said, "We should patent Chinese boiled water, so that some countries won't later claim they invented it." This shows how highly Chinese people accept drinking boiled water.

Of course, drinking boiled water here does not necessarily mean drinking hot water, but rather water that has been boiled, commonly known as boiled water. Some consumers say that boiled water tastes milder and is gentler on the stomach, which **not only meets the healthy food and beverage needs of today's young people but also stimulates innovation among water beverage brands.**

Among them, Master Kong's "Drink Boiled Water" (Kangshifu He Kaishui) plays a crucial role in the boiled water track.

**The Cultural Confidence Behind Drinking Boiled Water**

Boiled water is the crystallization of Chinese cultural wisdom and is a healthy water suitable for the Chinese physique. As young people's cultural confidence in China increases, Master Kong's Drink Boiled Water, with its Chinese cultural attributes, naturally gains popularity among consumers.

According to New Distribution, **Master Kong's Drink Boiled Water inherits the wisdom of drinking Taihe Soup from the *Compendium of Materia Medica*, uses natural coconut shell activated carbon and nano-level double filtration, and after high-temperature boiling, brings mild, safe, and sweet high-quality boiled water to more consumers.**

Today, Master Kong's Drink Boiled Water has become a super dark horse in the bottled water market. **Fast turnover is its direct performance at the terminal**, which also fills distributors representing the brand with confidence. Multiple beverage distributors told New Distribution that their Master Kong Drink Boiled Water products have faster terminal turnover.

A distributor from Hebei said that the reason Master Kong's Drink Boiled Water is popular is **on the one hand, the brand's precise insight into consumers' health and wellness needs, using advanced production processes to scale up boiled water production, allowing more Chinese people to drink high-quality boiled water; on the other hand, as a unique Chinese cultural symbol, drinking boiled water is more likely to resonate emotionally with consumers.**

It can be said that the popularity of drinking boiled water is not just about drinking water, but also about identifying with the Chinese culture it embodies.

**Final Thoughts**

In the blood of Chinese people flows the traditional genes of five thousand years of history, and their hearts are filled with love for traditional Chinese culture.

Drinking boiled water, as the inheritance and innovation of traditional Chinese drinking culture, its rapid growth not only brings upward and positive momentum to the boiled water track and the entire water beverage market, but also shows us the echoes of traditional Chinese culture in the new era.


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