---
title: "A Single Product Sold 100,000 Units, Breaking 10 Million in 3 Months: The New Opportunity for FMCG Distributors"
description: "Distributors' businesses are increasingly difficult, as traditional retail accelerates disintermediation and new retail formats expand offline. However, platforms like Dewu offer a new growth opportunity with high natural traffic, low costs, and high profits, enabling even inexperienced distributors to succeed online."
author: "Asher"
publisher: "New Distribution"
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telephone: "+8615854817671"
published: "2025-04-24"
language: "en"
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# A Single Product Sold 100,000 Units, Breaking 10 Million in 3 Months: The New Opportunity for FMCG Distributors

> Distributors' businesses are increasingly difficult, as traditional retail accelerates disintermediation and new retail formats expand offline. However, platforms like Dewu offer a new growth opportunity with high natural traffic, low costs, and high profits, enabling even inexperienced distributors to succeed online.

Distributors' businesses are increasingly difficult to run, which is the most direct feeling from recent visits to distributors.
On one hand, traditional retail formats are accelerating "disintermediation." Not long ago, Yonghui directly shouted at its supplier conference, "Implement naked-price direct sourcing, remove all middlemen!" Not only Yonghui, but many traditional supermarket chains are undergoing adjustments, which essentially involves a large-scale replacement of suppliers.
On the other hand, various new retail formats are also accelerating offline expansion, with snack stores, discount supermarkets, and micro-fulfillment centers all rapidly seizing offline market share.
Under such challenges, **more and more distributors are changing their mindset, expanding their business from single offline to a dual-engine model of "offline + online."**
A distributor friend from Chongqing shared, "When overall offline channel sales are declining, it's hard to increase output through vertical cultivation. Instead, it's better to expand horizontally to online, complementing offline."
But the difficulty lies in the fact that distributors generally lack online experience; they want to do e-commerce but worry about doing it poorly. However, New Distribution has learned that many distributors, with almost zero e-commerce experience, have done quite well on the Dewu platform.
Platform data shows: the number of active merchants in the food category increased by 450% year-on-year; the number of merchants with GMV exceeding one million increased by 400% year-on-year. Also, a milk powder distributor achieved stable monthly sales of 400,000 within 3 months of joining, with an ROI of 3-4 times, while other platforms only achieved 1:1.
Why can distributors without experience do well on Dewu? Is there still a dividend for FMCG distributors on Dewu now? New Distribution will interpret this for you through an article.
**Stable Sales: Over 500 Million Platform Users**
**90% are post-90s, with strong spending power**
Recently, I communicated with a seasoning distributor who does both offline and an e-commerce platform. After the Chinese New Year this year, he closed the platform.
The reason is simple: **no sales.**
This is also a common concern among distributors: competition is fierce, traffic is highly saturated, and supply far exceeds demand. If online sales don't pick up, no matter how much you invest, it's meaningless.
But the Dewu platform provides a new growth opportunity for FMCG distributors, not only helping them solve "sales anxiety" but also becoming a new breakthrough for online expansion with high-quality users and blue-ocean category growth space.
**1. Solid User Base: Precise and High-Spending Young Users**
"Blue Moon continues to be optimistic about Dewu's growth dividend. On other platforms, Blue Moon consumers are mostly aged 25-35. On Dewu, Blue Moon's consumer profile is younger, with 18-25 year olds accounting for 40%-50%. The ability to acquire new users, especially young users, often determines a brand's business height for the next decade or more," said the director of Blue Moon's new retail development.
Dewu now has over 500 million registered users, 90% of whom are post-90s, with a penetration rate as high as 70% among post-95s. These young people are high-quality user groups and the foundation for high growth of FMCG merchants on Dewu.
**2. Strong User Demand: Young Consumers' Demand for FMCG Highly Matches Dewu's Advantages**
Dewu's core user group is mainly young consumers, who have strong willingness to consume and spending power, and are themselves core consumers of FMCG. Moreover, these young users are willing to try new products, internet-famous items, and seasonal limited editions, pursuing freshness and personalized experiences.
For example, Yili's "Butter Bear" IP co-branded product launched on Dewu and exploded immediately, with Dewu orders accounting for over 60% of all online channels; Meiji Snow Kiss chocolate sold over **100,000+** orders within 10 days of launch, etc.
Note: Yili x Line Dog co-brand (left); Yili x Butter Bear co-brand (right)
**3. Category Growth Opportunity: FMCG on Dewu is Still a Blue Ocean Market**
Dewu initially focused on selling "trendy items," such as sneakers and fashion items. But as the platform expanded its categories, FMCG categories like food and beverages, personal care, and household cleaning began to emerge on Dewu.
2024 Dewu platform data shows that in May, beverages grew over 600% year-on-year, **"snack gift boxes" had an average daily order volume of over 10,000**, personal care grew over 65%, and orders increased by 133%...
"Previously, I mainly did watch business on Dewu. In 2023, I saw the platform's rapid growth in the food and beverage sector, so I tried some instant products. Unexpectedly, the results were good. With little effort, I sold over 2 million in a year," shared a distributor who cross-industry into food on Dewu.
Compared to the oversupply of FMCG on other platforms, FMCG supply on Dewu is still in its infancy, with relatively low competition. The head of Erhu Trading, which distributes Maxigenes milk powder, frankly stated that the leading players have not yet entered, which means greater growth space and less competitive pressure for distributors and small and medium-sized merchants.
**High Profits: 90% Natural Traffic**
**Low Cost, High Profit**
Many distributor friends tell me that doing business now is not about scale, but about profit. Categories with low gross margins, like food and beverages, require high volume and low profit, with extreme focus on costs.
A very realistic problem for distributors doing traditional e-commerce is that customer acquisition costs are very high. Without advertising and promotions, it's hard to achieve stable sales, and high traffic costs usually directly eat into profits.
In contrast, the Dewu platform provides a better solution for distributors, **allowing them to achieve high profits at low costs. So distributors can make money on Dewu, and behind this is a clear logic:**
**First, low traffic costs.** Dewu's natural traffic accounts for up to 90%, meaning merchants can reach a large number of precise users through simple product listing and content display, without high advertising costs. This natural traffic advantage greatly reduces distributors' customer acquisition costs.
Moreover, Dewu has launched a "marketing rebate" policy. When distributors use "commercial promotion tools" to invest marketing expenses, they can receive cash rebates proportionally, such as investing 5% and getting 5% back, allowing distributors to get more promotional traffic for free, reducing traffic costs by 3-4%.
More importantly, **Dewu is not only a trading platform but also a content-driven community.** A food distributor told us, "Dewu's content placement effect is very good, **with an ROI of 3-4 times for food category seeding content**. Through user-generated content like seeding, unboxing, and reviews, products can spread efficiently within the community."
**Second, low operating costs and simple after-sales.** Another key point for distributors to earn more on Dewu is lower operating costs. Dewu proactively reduces fees, retaining more profit space for merchants.
A general merchandise merchant shared, "After the fee rate dropped by 8%, we really got more profit and dared to invest more budget in new product development and marketing activities, which directly drove weekly sales to break 10,000 orders, with weekly orders soaring 300%."
**Also, low personnel costs.** On Dewu, distributors can quickly start without building a large team.
Distributors only need to list products; they don't need to decorate stores, do graphic design, or handle customer service. With just 2-3 people, they can get started. For example, a personal care and household cleaning merchant achieved a monthly GMV of over one million with only one person on the operations team.
**Finally, strong product premium capability.** Dewu's core users are post-90s and post-95s with strong spending power. They are relatively less price-sensitive and pay more attention to product quality, experience, and brand tone.
Distributors can achieve better pricing strategies through product combinations, further enhancing profit margins. "We have only 3 single products, but through combination, we formed 50-60 SKUs, which not only increased sales but also made profits more objective," a milk powder distributor told New Distribution.
Through natural traffic advantages, low fee policies, small team operations, and user premium capability, Dewu has created a high-profit, low-cost operating environment for distributors. For distributors, this model not only lowers the operating threshold but also achieves a win-win of sales and profits.
**Quick to Get Started, High Human Efficiency:**
**Zero E-commerce Experience Can Easily Run Smoothly**
Traditional distributors' past experience is mainly offline, and many are hesitant about online operations. Not because they don't want to try, but because they worry about lacking e-commerce experience and being unable to start smoothly.
After talking with distributors on Dewu, we found that even distributors without e-commerce experience can quickly run the model with simple operations and platform support, easily starting an online business.
"After joining Dewu, **we only used 3 people**, and with platform guidance, we completed product listing and operational planning, **achieving an average daily order volume of 500 in the first month**." This is a case shared by a food distributor who had never done online business before.
Why can distributors get started so quickly on Dewu? According to New Distribution, Dewu provides "nanny-style" services to minimize operational difficulty for merchants.
Dewu offers semi-managed operational support, allowing even distributors who have never touched e-commerce to quickly establish a complete operational system under platform guidance.
The platform arranges **one-on-one professional guidance**, from onboarding to listing and operations, helping distributors solve problems in the process. Moreover, with tools and data support provided by Dewu, merchants don't need to figure out complex operational strategies themselves; most work can be completed with platform support.
For distributors, they only need to focus on the product itself, such as selection, pricing, and supply. Other aspects are assisted by the platform and support team, greatly reducing operational difficulty.
This is also why we see many new merchants quickly gain volume after joining Dewu. **For example, Dove chocolate brand achieved monthly GMV exceeding 10 million within 3 months of joining; Yili, a dairy beverage brand, saw new products exceed 10,000 orders within 3 days of launch; COFCO Coca-Cola Beverages saw sales increase by 1600% within 3 months, with sales exceeding 10 million; and a personal care merchant achieved monthly GMV of over one million with a one-person operations team...**
Dewu provides distributors with a low-threshold, easy-to-start online operation model. Through semi-managed services, one-on-one guidance, and strong tool support, even without e-commerce experience, distributors can quickly get started and achieve rapid growth.
Final Thoughts
Against the backdrop of increasingly fierce competition in traditional retail channels and growing pressure for growth, distributors urgently need to find new breakthroughs. Dewu, with its unique advantages of high traffic, low fees, and high profits, is becoming an excellent choice for FMCG distributors to expand into the online market.
As summer approaches and the weather gets hot, **food categories like beverages, alcohol, light meals, and meal replacements**, **personal care categories like hair removal cream and body lotion are about to see a surge in seasonal demand**. **Distributors with quality product portfolios and actively seeking growth opportunities and profit protection might consider trying Dewu—a new-generation platform where young people gather.**
Currently, the platform also offers new merchant benefits such as fee discounts, billions in traffic subsidies, zero deposit entry, and 1v1 guidance. Scan the QR code below to learn about the latest dividends and quickly join to achieve new growth.


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