---
title: "A Refreshing Breeze in the Beverage Market: Light Lactic Acid Bacteria Drinks Arrive"
description: "As summer approaches, beverage companies are launching new products to compete for consumer attention. This year, distributors should not miss Kangshifu's new product, Xiaoluo Duoduo, a refreshing lactic acid bacteria drink that caters to young people's preferences for health and taste, injecting new vitality into the light beverage market."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2020-06-29"
language: "en"
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# A Refreshing Breeze in the Beverage Market: Light Lactic Acid Bacteria Drinks Arrive

> As summer approaches, beverage companies are launching new products to compete for consumer attention. This year, distributors should not miss Kangshifu's new product, Xiaoluo Duoduo, a refreshing lactic acid bacteria drink that caters to young people's preferences for health and taste, injecting new vitality into the light beverage market.

**When we think of summer, what comes to mind? It's that time of year again when beverage companies roll out new products to compete for consumer favor.**
This summer, if distributors are looking for new products, there is one not to be missed. Combining the preferences of contemporary young people for taste and quality, **Kangshifu recently launched a beverage that meets health concepts while being delicious: Xiaoluo Duoduo.** This refreshing lactic acid bacteria drink is injecting new vitality into the light beverage market.
**-01-**
**2020: The 'Light Generation' You Must Pay Attention To**
Kangshifu has observed that Generation Z (born 1995-2005) is gradually becoming the main consumer force.
According to data from Kantar China, a consulting firm under WPP, China's Generation Z (ages 15-25) is the largest, totaling 149 million people. **In 2020, Generation Z is becoming the current consumption driver, accounting for 40% of overall consumption capacity.** Compared to 2017, Generation Z's spending on outdoor food and beverages grew 6.6 times faster than the overall population in 2018.
As a young group that makes up 10% of China's population but holds 40% of consumption power, Generation Z's importance cannot be ignored. Capturing them is equivalent to capturing a significant market.
Based on this, **Kangshifu has targeted this group that represents market trends, observed their behavioral characteristics, and launched the 'Light Generation' concept.** Xiaoluo Duoduo was created based on this concept, tailored to the characteristics of this group.
What is the 'Light Generation'?
The Light Generation is a group of sunny and independent young people. In their choice of beverages, they prefer a refreshing, non-greasy drinking experience. Beyond taste, they also value the functional and health benefits of drinks; products that are both tasty and do not burden the body are the first choice. Of course, as 'appearance is justice' believers, they also have high requirements for product packaging.
The refreshing and pleasant taste and burden-free ingredients align perfectly with the lifestyle they pursue: this generation advocates minimalism, rejects a greasy life, and likes simple but interesting things. If they can find self-identity in a product, feeling a sense of familiarity and relaxation, that is even better.
**-02-**
**Why Can Xiaoluo Duoduo Be Sold to Young People?**
**Product Highlight 1: Excellent Taste, Recognized by the Industry**
Focusing on refreshing, smooth, and 0% fat, this product gives a youthful taste that is smooth and low-burden.
For beverages, the first direct impression is the taste. The light beverage trend has always been popular among young people. Xiaoluo Duoduo focuses on a refreshing taste, using imported New Zealand skim milk powder, 0% fat for less burden. Additionally, it specially adds European imported HN019 Bifidobacterium lactis, making it delicious without being greasy, nutritious, and healthy.
The taste of light beverages is crucial; it must retain health and nutrition while achieving just the right amount of refreshment. Xiaoluo Duoduo has achieved this and received world-class taste certification.
It is understood that lactic acid bacteria drinks have a history of nearly a hundred years. Based on a century of lactic acid bacteria inspiration, **Xiaoluo Duoduo was developed over 24 months and won the ITQI International Superior Taste Award.** This award is known as the 'Michelin' of the consumer food industry. ITQI international judges believe Xiaoluo Duoduo is 'an interesting product with great potential, and its yogurt flavor is delightful.'
For a beverage, 'delightful taste' is truly the highest praise. Xiaoluo Duoduo perfectly matches the Light Generation's pursuit of a refreshing and pleasant taste and texture.
**Product Highlight 2: High Appearance, Brand Tone Aligned with the Light Generation**
In terms of packaging, Xiaoluo Duoduo uses a blue and white color scheme, reminiscent of blue sky and white clouds, matching the vibe of young boys and girls, conveying a sense of freshness and cleanliness. It also uses two packaging specifications to meet different scenario needs: the 330ml small package is friendly for girls, easy to carry when traveling, suitable for photo sharing, and the small bottle is cute and adorable. The 500ml regular package offers better value for money and is suitable for leisure, dining, family, study, and work situations.
**Product Highlight 3: Brand Persona Aligned with Young People's Values**
Kangshifu Xiaoluo Duoduo - 'Duoduo Zhijiao' (Please advise) Edition
In terms of brand emotional expression, Kangshifu Xiaoluo Duoduo uses its sweet and sour taste to convey stories of youthful sweat, effort, and a promising future. It allows those who are young or nostalgic for youth to immediately think of sweet and sour stories related to youth. Indeed, sometimes we are not just drinking a beverage, but the taste of youth.
**-03-**
**In the Large Light Beverage Market, Who Will Dominate?**
Beverages with refreshing and pleasant tastes are increasingly favored by today's young people, and the entire light beverage market is becoming lively. Light water, light tea, light juice, and other products are emerging one after another. Kangshifu Xiaoluo Duoduo is a completely new interpretation, combining dairy products and multiple probiotic ingredients, shedding the sticky feeling of traditional lactic acid bacteria products while retaining their health benefits. Its product strength is formidable.
**Products containing lactic acid bacteria and probiotics have also become very popular under the impact of the epidemic. In the long run, the value of this category will continue to rise. As health awareness gradually increases, people will make this a regular choice.** Moreover, today's young people have more advanced health awareness and pay more attention to this aspect.
Not only that, although there are no such refreshing lactic acid bacteria products among domestic brands, compared to the Japanese market, this is a very large market. **Similar products sell over 100 million bottles a year in Japan, which, relative to Japan's young population, means each person drinks 10+ bottles per year.**
From a brand perspective, Kangshifu's accumulated strong channel capabilities and operational management capabilities over the years can help this product explode at the terminal and potentially become a super single product.
Overall, the development prospects of this new product are very promising. For distributors, operating such a product is not difficult because a good product is the prerequisite for all sales.
If a tip is adopted, a reward of 400-2000 yuan will be paid.


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