---
title: "A Grand Event in the FMCG Sector: Countdown to Day 5!"
description: "The FDIC 2018 China FMCG Innovation Conference, organized by New Distribution and guided by the FMCG Branch of China E-Commerce Association, will gather leading FMCG brands like Coca-Cola, Mengniu, Uni-President, Bright Dairy, Tsingtao Beer, P&G, Nestlé, Unilever, Lai Yifen, and RIO, along with thousands of distributors, to explore digital transformation and growth strategies. The conference features expert sessions on digital marketing, channel innovation, and supply chain efficiency, offering practical insights for brand owners and distributors."
author: "FDIC2018"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2018-08-17"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/OGuMD7jhljsDUxtvQPBJ8w"
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# A Grand Event in the FMCG Sector: Countdown to Day 5!

> The FDIC 2018 China FMCG Innovation Conference, organized by New Distribution and guided by the FMCG Branch of China E-Commerce Association, will gather leading FMCG brands like Coca-Cola, Mengniu, Uni-President, Bright Dairy, Tsingtao Beer, P&G, Nestlé, Unilever, Lai Yifen, and RIO, along with thousands of distributors, to explore digital transformation and growth strategies. The conference features expert sessions on digital marketing, channel innovation, and supply chain efficiency, offering practical insights for brand owners and distributors.

Click 'Read Original' for details.
**A grand event in the FMCG sector, countdown to day 5!**
This edition of the FDIC 2018 China FMCG Innovation Conference has invited numerous first-tier FMCG brands, including **Coca-Cola, Mengniu, Uni-President, Bright Dairy, Tsingtao Beer, P&G, Nestlé, Unilever, Lai Yifen, and RIO**. These brands, along with their executives, department directors, and regional managers, will gather in Shanghai to attend the FDIC 2018 China FMCG Digital Innovation Conference, hosted by New Distribution and guided by the FMCG Branch of the China E-Commerce Association.
At this conference, New Distribution will bring brand owners a learning and exchange event on how to find new growth engines in the digital era.
Of course, in addition to brand owners, **there will also be thousands of offline distributors.**
At that time, New Distribution will also invite well-known domestic marketing experts to comprehensively analyze the trends in FMCG channel distribution in the digital era. Traditional distributors are currently facing the dual pressures of declining sales and rising operating costs, making transformation and upgrading urgent. At this conference, in addition to the expert team and system service providers, there will also be dozens of major distributors, including the well-known domestic first-tier distributor of P&G offline, sharing practical transformation cases.
Today, there are 8 days left until the conference. As the countdown enters its final stage, the content preparation for this conference is nearing completion. Today, I will introduce the summary of each session in detail so that friends from various fields can accurately understand this conference.
**August 22nd afternoon - Day 1 of the Conference**
**1. Distributor Session:**
**Keywords: Digital Distribution, Efficient Operations, Unified Warehousing and Distribution, Partnership**
New Distribution, together with two well-known domestic distributor internal system service providers (Medline and Zhongke Shangruan), will answer questions and solve difficulties for distributors in their actual operations, covering aspects such as transformation, operations, warehousing and distribution, and partnerships. At that time, these two companies will also bring their successful model distributor cases to share their transformation practices firsthand.
These distributors are among the top-ranked major distributors in their regions. They have continuously explored and attempted transformation paths, encountering many detours and losses along the way. Although they may not be national innovation models, they can at least provide a set of practical reference methods for distributors who want to transform.
**What you will gain:**
√ Years of practical transformation experience from major distributors
√ Opportunity for one-on-one WeChat communication and discussion
√ Solutions to difficulties in operations
√ Open-mindedness to prepare for transformation based on resource conditions
**Suitable audience:**
√ Distributors of alcoholic beverages, drinks, snacks, daily necessities, personal care, and home care products
√ Operators of regional FMCG distribution businesses
√ Post-80s and post-90s individuals about to take over their parents' distribution businesses
√ Brand owners' channel department heads to understand distributor trends
**2. Brand Owner Session:**
**Keywords: New Thinking, New Marketing, New Channels, IP, Community**
New Distribution, together with well-known domestic marketing expert Mr. Liu Chunxiong and the rising star in regional B2B platforms, Dianda Mall, will share how brand owners should change their thinking and play with new marketing in the new era.
You can hear **Uni-President Tea Business Unit General Manager Chen Ruifen share how Uni-President created the IP of 'Xiaoming Classmate'**; the founder of the new internet celebrity 'Answer Tea', Gu Tiefeng, share how to expand stores nationwide in 60 days with zero investment; Mr. Liu Chunxiong, along with executives from Xiaoshile, share how to turn a hawthorn juice into a best-selling product in the industry with zero market foundation.
As a dark horse in regional B2B platforms, Dianda's founder and chairman Rui Yun will share how B2B platforms can build their core distribution capabilities and empower brand channel upgrades; **New Distribution partner Mr. Ren Xiaodong, as a strategic consultant for digital distribution of several well-known FMCG brands, will share his thoughts on the digital transformation path for brand owners.**
**What you will gain:**
√ How brand owners can play with new-style marketing
√ How brand owners can plan ahead during the transformation period
√ Understanding the significance of B2B platforms for distribution
**Suitable audience:**
√ Brand owners' executives, sales directors, and channel heads
√ FMCG B2B industry practitioners
√ Brand owners' new retail department practitioners
√ New brand founders and executives
**August 23rd morning - Day 2 of the Conference**
**1. Digital Marketing Session:**
**Keywords: Omnichannel, New Distribution, Digital Supply Chain, IP**
In the main forum of this conference, New Distribution has invited **executives from globally renowned first-tier FMCG brands Coca-Cola and Nestlé Greater China to share how brand owners should respond during the channel transformation period in the digital era and plan ahead to embrace changes.** In addition, executives from innovative companies such as Wanda Group, Focus Media, Youzan, and Miduo Big Data will explain how they use new technologies to help FMCG companies drive market sales growth.
**What you will gain:**
√ New channel strategies of first-tier brands in the digital era
√ New growth momentum brought by technology to the FMCG industry
√ Black technologies that can change FMCG distribution efficiency
√ Digital channels that comprehensively drive FMCG distribution
**Suitable audience:**
√ Brand owners' executives, sales directors, and channel heads
√ Small and medium brand owners seeking omnichannel development
√ Internet companies deeply involved in the FMCG industry
√ Traditional distributors seeking digital transformation
**August 23rd afternoon - Day 2 of the Conference**
**2. Brand Session:**
**Keywords: Business Models, Content Marketing, Consumer Profiling**
New Distribution has invited **five representative figures in the field of brand marketing to discuss how these five areas—strategy, planning, data, traffic, and short videos—can help a consumer brand rise.** These guests are also practical experts, skilled in summarizing and refining methodologies. Dozens of marketing case analyses will be presented at the conference.
**Suitable audience:**
√ Founders, CEOs, CMOs, COOs, and other senior executives directly responsible for marketing growth
√ Practitioners in brand, marketing, sales, planning, PR, and product roles
√ FMCG practitioners who want to systematically understand scientific marketing thinking
√ Executives bringing core execution teams to enhance cognition, making the team more competitive
**3. Communication Session:**
**Keywords: New Marketing, New Technology, New Media, Omnichannel Marketing**
New Distribution has invited communication practice experts from various fields to **analyze how brand owners should do communication in the current era of consumption upgrade and information fragmentation**, where the foundation and origin of communication lie; how to leverage the power of media to maximize marketing efficiency; how technology empowers marketing to drive growth; and in the new media environment, how brand owners can achieve counter-trend transformation and the tactics, rhythm, and paths of omnichannel marketing.
**Suitable audience:**
√ Core senior executives directly responsible for enterprise marketing growth
√ Brand owners' executives, sales directors, and channel heads
√ Brand owners' marketing and planning department practitioners
√ Brand owners' new retail department practitioners
√ New brand founders and executives
**4. Channel Session:**
**Keywords: Channel Reconstruction, Digitalization, Social E-commerce, Channel Innovation**
New Distribution has invited **executives and founders from brands such as Tsingtao Beer, Mengniu, and Haojiayi to share how they innovate channels in the current era. Of course, channels here refer not only to traditional circulation and catering channels but also to new channels like social e-commerce.**
**Suitable audience:**
√ Brand owners' executives, sales directors, and channel heads
√ Brand owners' marketing and planning department practitioners
√ Brand owners' new retail department practitioners
√ Regional major distributors seeking innovative channel growth
**August 24th - Day 3 of the Conference**
**1. Supply Chain Session:**
**Keywords: Brand Owner Empowerment, New Channels, Efficient Supply Chain**
New Distribution will **jointly release the industry's first 'China FMCG Brand Owner Channel Power Index Report' with the FMCG Industry Branch of the China E-Commerce Association and eight well-known domestic B2B platforms, systematically and comprehensively analyzing the omnichannel coverage capabilities, brand power, and comprehensive competitiveness of various brands across categories.** In addition, founders and executives from leading domestic B2B platforms such as JD New Channels, Yijiupi, Alibaba Retail Link, and Zhongshang Huimin will also share on-site how B2B platforms can bring new market growth momentum to brand owners through digitalization in the new era.
**What you will gain:**
√ The most authoritative and professional '2018 China FMCG Brand Owner Channel Power Index Report'
√ New market channels for brand owners in the digital era
√ The enormous value of digital new channels for brand owners
√ New paths for digital transformation of traditional FMCG distributors
**Suitable audience:**
√ FMCG B2B industry practitioners
√ Brand owners' executives and market channel heads
√ Distributors facing growth bottlenecks in traditional business and seeking transformation
**2. Distributor Session:**
**Keywords: Digital Operations, Regional Platform Transformation**
New Distribution has invited founders of system service providers dedicated to distributor transformation, founders of regional B2B platforms, and the operator of P&G's largest offline distributor to share the transformation trends, developments, and response strategies in the FMCG distribution field, as well as the practical transformation case of the largest regional distributor with annual sales of 2.6 billion yuan.
**Suitable audience:**
√ Distributors of alcoholic beverages, drinks, snacks, daily necessities, personal care, and home care products across regions
√ Operators of regional distribution businesses
√ Brand owners' executives and market channel heads
√ FMCG B2B industry practitioners
This is a grand conference of a thousand distributors, heavily launched by New Distribution in August 2018, focusing on brand owners seeking new growth and traditional distributors' transformation and upgrading.
**This is the strongest convergence of new thinking, new methods, and new tools, centered around new growth, seeking new models and new paths. In addition, there will be a private board meeting for big shots, a thank-you dinner for new distributors, and a resource matching conference. Three days of full content—everything you want is here!**
**This is a grand event for FMCG professionals—you must be there!**
**In the last week, a limited-time discount price of 199 yuan**
**Scan the code to attend or click 'Read Original' to register!**
**We are waiting for you in Shanghai!**


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