--- title: "9 Marketing Common Sense Tips to Easily Grasp the Essence of Making Money!" description: "This article outlines nine fundamental marketing principles that help businesses understand the core of commerce, capture key insights, and break through business dilemmas. It emphasizes that frequent promotions reduce brand value, marketing is about winning consumers rather than beating competitors, and the core of marketing is STP (segmentation, targeting, positioning)." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2014-09-09" language: "en" canonical: "https://xinjignxiao.com/en/articles/9-marketing-common-sense-tips-to-easily-grasp-the-essence-of-making-mone-a22977bc/" markdown: "https://xinjignxiao.com/en/articles/9-marketing-common-sense-tips-to-easily-grasp-the-essence-of-making-mone-a22977bc.md" original_source: "https://mp.weixin.qq.com/s/wIvrLS4Nk3mn4baRXbuEYQ" translation: "https://xinjignxiao.com/zh/articles/9%E4%B8%AA%E8%90%A5%E9%94%80%E7%9A%84%E5%B8%B8%E8%AF%86-%E8%AE%A9%E4%BD%A0%E8%BD%BB%E6%9D%BE%E6%8A%93%E4%BD%8F%E8%B5%9A%E9%92%B1%E7%9A%84%E6%9C%AC%E8%B4%A8-a22977bc.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/9-marketing-common-sense-tips-to-easily-grasp-the-essence-of-making-mone-a22977bc/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # 9 Marketing Common Sense Tips to Easily Grasp the Essence of Making Money! > This article outlines nine fundamental marketing principles that help businesses understand the core of commerce, capture key insights, and break through business dilemmas. It emphasizes that frequent promotions reduce brand value, marketing is about winning consumers rather than beating competitors, and the core of marketing is STP (segmentation, targeting, positioning). **Warm Tip: Click the blue text above “FMCG Distributor Professional Consulting” to learn more about marketing and distributor internal management.** How complex is marketing really? Many people think marketing is a creative job, requiring ever-changing strategies and a single winning move! But many marketers overlook the basic common sense of marketing. Here are nine marketing common sense tips to help you easily see through the essence of business, grasp the core, quickly break through business dilemmas, and reach the peak of your career! **Common Sense 1: For a brand, the more frequent the promotions, the lower the brand value and customer trust.** “No promotion is the best promotion.” Brands that rely on promotions to open the market are definitely not great brands and have no place in consumers' minds. Frequent promotions equal giving up brand premium, so just wait for losses. Those who can't stand the loneliness will only decline. **Common Sense 2: Marketing is about winning consumers, not defeating competitors.** Many business owners don't study consumers; they study competitors every day. Competition among same-city, same-brand businesses is the fiercest. Look at the fights at domestic auto shows; many are between the same brand or sibling brands. When you win consumers, you don't need to worry about what your competitors are doing. Conversely, if you defeat all competitors but don't win consumers, consumers still have the ultimate choice: not to choose. **Common Sense 3: The core of service design is differentiation and customization.** The basis of service design is customer needs and customer experience, so content must encourage differentiation. At most, define and standardize the major service process nodes. But now we standardize everything—when to send which SMS, when to say what, what drinks and snacks to provide—this can't create customer delight, only customer annoyance. **Common Sense 4: The core of marketing is always STP: Segmentation, Targeting, and Positioning.** We basically don't do these three things. For example, WeChat platform fans are not categorized, promotional messages are sent to everyone, old customers see them and ask for price differences, we don't think about where the target group is, let alone marketing positioning. We don't know how many activities to do in a month, how many times to communicate, what the relationship is, or how to arrange the rhythm—so marketing naturally fails. **Common Sense 5: Good products, services, and employees are themselves good marketing.** Sometimes we focus on marketing tactics and hype, doing marketing that has little to do with the product, or we don't know how to build solid internal strength from the product, service, and employee perspectives. This leads to situations where "the scene looks good, but the results are embarrassing." As a car dealer, don't chase novelty every day; be down-to-earth, take good care of your products, display products and services, and let customers praise them. This is a subtle marketing method and a long-term strategy. **Common Sense 6: The internet and mobile internet will not overturn the essence of marketing.** When the environment changes, people easily get anxious, afraid of being left behind, and then follow trends. But there's no need. The core of marketing is human nature; if human nature doesn't change, marketing won't change much. The group selfies at the Youth Olympic Games and the ice bucket challenge charity are marketing methods and forms that have existed for a long time; mobile internet just accelerated the spread and changed the process. Therefore, no matter how turbulent the changes, we should actively use the process but never give up mastering the essence. **Common Sense 7: Distributor marketing should be deep, not broad.** It should be about penetration, not coverage. In traditional media, coverage and reach are costly and meaningless for 4S store marketing. Car consumer groups are concentrated, clustered, and niche. 4S stores should focus on circle penetration, deep influence, and word-of-mouth. Many of our failed marketing efforts, especially those that cost money, are due to positioning errors. **Common Sense 8: 90% of marketing time is spent repeating basic skills, not pursuing creativity and novelty.** Our current impatience lies in not doing basic work and thinking about a single winning move every day. In fact, creativity arises from the continuous repetition of basic work; for the sake of creativity, there is no creativity. In car marketing, first do the most basic work well, such as customer research, planning, activity planning, execution, evaluation, and communication. Doing basic work well can determine most of your success. Chasing creativity will make you impetuous and out of touch, and turn you into someone who aims high but has low ability. **Common Sense 9: Your future potential customers are the current owners of your cars; this is called natural selection.** Many marketers worry about where their potential customers are. I say you just need to look at who has already bought your cars, find their commonalities, and then look for people like them. Your potential customers are these people. The manufacturer's target customer group publicity is suggestive and generally inaccurate, or customers differ by region. So, you need to reposition the group; natural selection is a good method. Source: Chengzhi Marketing -------------------------------------- **Like this article? 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