---
title: "800 Billion! Wei Chuan's Lactic Acid Bacteria Beverages Undergo a Major Transformation"
description: "As demand for health beverages grows in the post-pandemic era, Wei Chuan has launched a major upgrade to its lactic acid bacteria beverage category. On August 26, during the livestream debut of Wei Chuan's China President Hsieh Tsung-Peng, two newly upgraded lactic acid bacteria products made their debut, with nationwide distribution expected by September."
author: "何丹琳"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2020-09-07"
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# 800 Billion! Wei Chuan's Lactic Acid Bacteria Beverages Undergo a Major Transformation

> As demand for health beverages grows in the post-pandemic era, Wei Chuan has launched a major upgrade to its lactic acid bacteria beverage category. On August 26, during the livestream debut of Wei Chuan's China President Hsieh Tsung-Peng, two newly upgraded lactic acid bacteria products made their debut, with nationwide distribution expected by September.

As demand for health beverages grows in the post-pandemic era, Wei Chuan has launched a major upgrade to its lactic acid bacteria beverage category.
Foodinc noticed that on August 26, during the livestream debut of Wei Chuan's China President Hsieh Tsung-Peng, the company's two newly upgraded lactic acid bacteria products made their debut.
Hsieh Tsung-Peng, President of Wei Chuan's China operations (second from right)
"Our new products have officially launched since August this year, and we expect to roll them out across our nationwide terminal sales channels, including convenience stores and supermarkets, gradually replacing our existing products," Wei Chuan told Foodinc today.
This is Wei Chuan's latest move to capitalize on the growth opportunities in probiotics. Nielsen surveys show that **during the pandemic, consumer spending on probiotic products such as probiotic yogurt and probiotic drinks increased significantly. In the view of this chilled beverage giant, now is the right time to expand its lactic acid bacteria beverage business.**
**-01- New Upgrades**
Foodinc noticed that the two "secret weapons" launched by Wei Chuan this time mainly feature enhanced functions.
According to reports, one is the upgraded Wei Chuan Active Lactic Acid Bacteria Drink, which has changed from a single strain to "dual active strains," while the total viable count has increased from 600 billion/100mL to 800 billion/100mL. The other is the Duo Cai Duo Zi Active Lactic Acid Bacteria Drink, which has been upgraded mainly in terms of taste and ingredients, with the addition of aloe vera pulp, dietary fiber, and vitamin C.
Both are active probiotic drinks. Data shows that most probiotics are lactic acid bacteria, and only some strains of lactic acid bacteria can be called probiotics. Probiotics refer to live microorganisms that have been proven through research to be beneficial to health. "A large amount of scientific research has proven that probiotics have functions such as regulating intestinal flora and regulating immunity," said He Guoqing, vice chairman of the Probiotics Branch of the Chinese Institute of Food Science and Technology, during the livestream.
"This comprehensive upgrade of Wei Chuan's 800 billion lactic acid bacteria beverage represents a significant improvement in both the quantity and quality of probiotics," according to Hsieh Tsung-Peng, who introduced during the livestream that this new product adds two probiotics: LPC100 Lactobacillus paracasei and HN001 Lactobacillus rhamnosus, the latter being one of the strains that can be used in infant food. "This further highlights the safety of this strain," he added.
Yang Jingmei, head of R&D for Wei Chuan's lactic acid bacteria products, added that because the quantity of probiotics is an important factor affecting their function, the upgraded Wei Chuan Active Lactic Acid Bacteria Drink can provide consumers with "a smoother physical experience."
In addition, she said that good taste is also a key concern for consumers. "From product concept to achieving stable quality in mass production, we have always been committed to meeting both of these consumer needs."
Regarding the newly launched Duo Cai Duo Zi Active Lactic Acid Bacteria Drink, Hsieh Tsung-Peng said that when this product was first launched in Taiwan, it was mainly sold in ambient form, but when introduced to the mainland market, it was converted to a refrigerated live-culture form that is more conducive to promoting intestinal health. "To make the taste richer, we also added some fruit pulp this time," he said.
It is understood that the product upgrade of Duo Cai Duo Zi Active Lactic Acid Bacteria has three main directions. "First, we added organic aloe vera pulp. Second, we added dietary fiber; the dietary fiber in one bottle is equivalent to that in 1.5 apples. Third, we added vitamin C; each bottle contains 30% of the daily requirement," Yang Jingmei said.
**-02- New Opportunities**
The sudden pandemic this year has had a huge impact on many industries, but probiotics is one of the few industries that has "grown against the trend."
Foodinc noticed that a recent meeting bulletin released by the chairman of the Probiotics Branch of the Chinese Institute of Food Science and Technology showed that despite the economic impact of the pandemic, probiotic industry sales grew by an average of more than 20%, with some companies growing by 200%.
"During the pandemic in 2020, the sales growth rate of China's probiotic industry reached over 20% in the first quarter. The industry's counter-trend rise during this special period demonstrates its market value linked to health," mentioned Zhou Guanghong, vice chairman of the Chinese Institute of Food Science and Technology, at the 15th International Symposium on Probiotics and Health held from August 19 to 21.
In fact, China's probiotic industry has maintained rapid growth over the past several years.
According to relevant statistics cited by Zhou Guanghong, by 2019, the global probiotic supplement industry had reached a scale of $6.1 billion (approximately RMB 42 billion), while China's probiotic supplement industry reached RMB 4.24 billion, a year-on-year increase of 18%.
Data from ZION Market Research shows that China's probiotic industry has maintained a growth rate of over 20% for three consecutive years, and it is expected that by 2025, the global probiotic industry's output value will exceed $77 billion (approximately RMB 530.3 billion), with China's market share exceeding 25%.
In the post-pandemic era, consumer demand for probiotic products, including lactic acid bacteria beverages, is expected to accelerate further.
Foodinc noticed that in the corporate representative speeches at the aforementioned symposium, Teng Yiyong, head of Wei Chuan's operations management department, mentioned that **due to the impact of the pandemic, consumers' demand for healthy eating has become stronger, which will promote the development of the probiotic industry to usher in a "new inflection point."**
He said that because consumers hope to improve their nutritional status and enhance their resistance through scientific and reasonable diets, they will pay more attention to quality and dietary balance, such as caring about whether protein and nutrient intake is sufficient, how much active probiotics to supplement daily, and studying the composition and efficacy of dairy products.
"Next, Wei Chuan will continue to focus on consumers' compound demand for 'health + deliciousness' and continue to expand its chilled beverage and dairy product categories," Teng Yiyong said.
Source: Foodinc (ID: foodinc), Author: He Danlin
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