---
title: "500 Billion: The Formidable Ting Hsin Empire!"
description: "Master Kong is a household name, but its parent company, Ting Hsin Group, is less known. With annual sales of about 500 billion RMB, 90% from mainland China and 10% from Taiwan, this food giant remains mysterious. This article reveals the complete Ting Hsin International Group, including its best-ever performance by Master Kong with nearly 50 billion in revenue over nine months."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2018-12-04"
language: "en"
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---

# 500 Billion: The Formidable Ting Hsin Empire!

> Master Kong is a household name, but its parent company, Ting Hsin Group, is less known. With annual sales of about 500 billion RMB, 90% from mainland China and 10% from Taiwan, this food giant remains mysterious. This article reveals the complete Ting Hsin International Group, including its best-ever performance by Master Kong with nearly 50 billion in revenue over nine months.

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"Master Kong" is known to everyone, but if you trace it back to its parent company "Ting Hsin Group", you may know very little about it.
With annual sales of about 500 billion RMB, 90% of the market in mainland China and 10% in Taiwan, Ting Hsin Group, a food giant originating from Taiwan and achieving success in mainland China, has always been relatively mysterious. Today, we will reveal a complete **"Ting Hsin International Group"!**

**Master Kong, the pillar, delivers its best performance with nearly 50 billion revenue in 9 months**
Master Kong Holdings Co., Ltd. (hereinafter referred to as Master Kong) mainly produces and sells instant noodles, beverages, and convenience foods in China. It started producing instant noodles in 1992 and expanded its business to convenience foods and beverages in 1996.
On November 26, Master Kong released its third-quarter financial report. For the nine months ended September 30, 2018, revenue was 49.859 billion RMB, a year-on-year increase of 3.32%.
According to the announcement, in the first three quarters of 2018, Master Kong's sales volume market share was 43.6%, and sales value market share was 48.6%, firmly ranking first in the market. In the third quarter, the company's instant noodle business revenue was 6.752 billion RMB, a year-on-year increase of 0.66%.
As the pillar of Ting Hsin Group, Master Kong delivered its best performance in 2018!

**Business spread across the country, mainland market as the main base**
By region, Ting Hsin Group's business covers all of China, with factories distributed in every corner of the mainland. According to incomplete statistics, Master Kong has a total of 129 production factories and 697 production lines in operation nationwide (238 instant noodle lines, 444 beverage lines, and 15 convenience food lines). Among them, 90% of the market is in mainland China and 10% in Taiwan. The mainland China market is Ting Hsin's main camp, becoming the fastest and most stable path for its food empire. Currently, the food and beverage production bases are:
**North China**
**South China**
**East China**
**Southwest China**
**Central China**
**Northeast China**
**Northwest China**

**Founded 60 years ago, not only Master Kong, but also more businesses**
Since the establishment of "Dingxin Oil Factory" in Changhua, Taiwan in 1958, Ting Hsin Group has gone through 60 years of development, with its territory spanning mainland China and Taiwan. It has ventured into multiple business areas such as pastries, beverages, oil and grain, fast food chains, and large-scale hypermarkets. Its product categories have developed to more than a hundred kinds, and many products rank among the top in similar products in China.
In addition to the well-known beverages and instant noodles, Ting Hsin Group has also made achievements in the following areas:

**1. Oil and Grain**
The oil and grain business group belongs to the materials business group of Ting Hsin International Group. In Taiwan, it includes Justice Food, Ting Hsin Oil, and Shunsheng Industrial; in mainland China, it includes Dingzhi Food and Dingsheng Food.
The mainland oil and grain business group started with the formal establishment of "Dingzhi Food Co., Ltd." in Beijing in 1998. In 2002, it invested 70.3 million RMB to build Zhumadian Dingzhi Food Co., Ltd., mainly engaged in sesame oil and deep processing of sesame. The annual output of sesame oil exceeds 25,000 tons. This is not only domestically, but even globally, Dingzhi is currently the largest professional sesame oil production factory.

**2. Western Fast Food**
Dicos is the number one franchise brand in Chinese Western fast food. It appeared in Chengdu, China in 1994. In 1996, Ting Hsin Group acquired Dicos, making it a brother brand after "Master Kong" within the group. Among the three most famous giants in the Chinese fast food industry, besides McDonald's and KFC, there is Dicos!
In 2008, Dicos had 869 stores with a turnover of 2.73 billion. In 2013, Dicos opened its 2000th store.

**3. Convenience Stores**
In April 2004, Ting Hsin Group officially obtained the operation rights of the Japanese convenience store brand Family Mart in mainland China. According to Family Mart's data, as of October 2017, Family Mart had more than 2,100 stores in mainland China.

**4. Catering**
As a new type of catering chain under the catering business group of Ting Hsin International Group, starting from the first store in Beijing in 2006, Master Kong's Private Beef Noodles has opened 120 stores in cities such as Beijing, Shanghai, Guangzhou, Shenzhen, Zhengzhou, Xiamen, and Chengdu, and will take root and sprout across the country in the next ten years.

**5. Real Estate**
Ting Hsin Group's real estate business is mainly managed by Dingji Real Estate, divided into three sectors: Dinghe Development Company focusing on Taiwan, Dingyu Investment Company focusing on mainland China, and Taipei Financial Building Company.

**6. Packaging**
In March 2012, Ting Hsin Group completed a strategic alliance with PepsiCo's China beverage business, becoming exclusively responsible for manufacturing, bottling, packaging, selling, and distributing PepsiCo's non-alcoholic beverages in China.
According to data from December 2016, Pepsi carbonated beverages ranked second in market share with 30.6% in 2016.
In addition, supporting the production of instant noodles, for example, "Tianjin Dingsheng Plastic Products Co., Ltd." produces plastic forks, "Tianjin Dingxin Paper Co., Ltd." produces cartons, "Tianjin Yuxin Plastic Packaging Co., Ltd." produces PSP bowls, and "Tianjin Dingzheng Printing Materials Co., Ltd." produces food printing packaging materials and films.

**7. Coffee**
In 2015, Master Kong and Starbucks signed an agreement, and Master Kong will be responsible for producing and selling Starbucks' ready-to-drink beverage products in mainland China.

**8. Milk-containing Beverages**
In 1998, Ting Hsin Group launched a full acquisition of Wei Chuan, obtaining 15% of its shares, and Master Kong obtained management rights.
In 1999, Master Kong increased its stake in Wei Chuan to 19.96%. Master Kong intended to use Wei Chuan to enter the dairy and fruit juice beverage market.
"Wei Chuan" was born earlier than Master Kong. Founded in 1953, "Wei Chuan" is the number one dairy brand in Taiwan, mainly producing Chinese seasonings, canned foods, dairy products, beverages, and refrigerated foods.
Since May 1, 2017, Master Kong Beverages has been authorized to exclusively produce and sell the Ovaltine malt nutritional ready-to-drink milk series products of Associated British Foods in the mainland China market. It is reported that this is the second "sponsor" of Ovaltine brand beverages after Shanghai Bright.
This cooperation is a bold attempt by Master Kong in the beverage field, especially in the milk-containing beverage category.
After seeing such a Ting Hsin Group, you must be shocked! Compared with the old rival Uni-President Group, who is more powerful? If you have any thoughts, you can leave a message in the background!

Source: Food Capital (ID: foodcapital)

**The 10th B-end E-commerce Inspection - "From Product to Scene"**
Activity time: December 10-13
Activity location: Wuhu, Nanjing, Changsha
Activity process:
> December 10 morning: Visit Three Squirrels headquarters + snack store
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> December 10 afternoon: Visit Nanjing Squirrel small store
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> December 10 evening: Visit Nanjing Master Gao Beer Workshop
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> December 11 all day: Nanjing-Changsha, or free arrangement
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> December 12 morning: Community group buying exchange salon
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> December 12 afternoon: Koala Selection Heroes League press conference
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> December 12 evening to December 13 early morning: On-site inspection of Koala Selection logistics center - **This time period is the peak sorting period in the warehouse, allowing direct observation and learning of the backend operation process of community group buying e-commerce**
**Welcome interested distributor friends to join us for understanding and on-site inspection**:
**Organization form**
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5. Actual market case visit
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