---
title: "5 Days to Go! Focusing on the New Industry Order, Exploring the New Future of FMCG!"
description: "With only 5 days until the conference opens, the 10th China FMCG Innovation Conference and the 4th China FMCG Hard Discount Conference & the 4th China FMCG Distributor Conference, themed 'New Order · Symbiosis', will be held from March 17 to 19. Hosted by New Distribution and co-hosted by Anneng Zhilian, with support from Zhoupu Data, Mingren Soda Water, and others, the event will feature 80+ industry experts, a main forum, and multiple parallel sessions."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2025-03-12"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/0-hTS0kZDDkR_DUHYvftTQ"
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---

# 5 Days to Go! Focusing on the New Industry Order, Exploring the New Future of FMCG!

> With only 5 days until the conference opens, the 10th China FMCG Innovation Conference and the 4th China FMCG Hard Discount Conference & the 4th China FMCG Distributor Conference, themed 'New Order · Symbiosis', will be held from March 17 to 19. Hosted by New Distribution and co-hosted by Anneng Zhilian, with support from Zhoupu Data, Mingren Soda Water, and others, the event will feature 80+ industry experts, a main forum, and multiple parallel sessions.

The countdown to the conference is just **5** days away!
**From March 17 to 19, the 10th China FMCG Innovation Conference and the 4th China FMCG Hard Discount Conference & the 4th China FMCG Distributor Conference, themed 'New Order · Symbiosis', will grandly open!**
This conference is hosted by New Distribution, co-hosted by Anneng Zhilian; co-organized by Zhoupu Data and Mingren Soda Water; specially sponsored by Abstract, Castel, and Chunguang Food; with media support from Xinchao Media.
Over 3 days, 80+ industry experts, one main forum, one China FMCG Hard Discount Conference, one China FMCG Distributor Conference, one FMCG conference guest dinner and awards ceremony, multiple parallel forums, one-on-one closed-door seminars, and high-end dialogue private sessions, plus exclusive industry channel transformation and regional B2b platform strategy insight reports will be released for the first time!
At the conference site, in-depth discussions will be held on core topics such as **supermarket adjustment, instant retail, discount retail, distributor growth cases, manufacturer-distributor alliances, B2b supply chain, scenario marketing, digitalization + AI, covering the entire FMCG industry chain.**
Here is a preview of the core agenda and highlights of the speakers:
**March 16**
**Pre-conference warm-up – Highlights:**
B2b transformation course: Deep dive by Mr. Yunchuan, founder of Shengyihao Consulting and B2b supply chain expert, on how to build a regional B2b supply chain, **from start-up to daily sales of one million, with a detailed process breakdown.**
**March 17**
**10th China FMCG Innovation Conference Plenary Session**
**Highlights:**
Zhao Bo, founder of New Distribution, will share in depth **"Evolution of Industry Order from a Consumer Perspective"**, analyzing the evolution of the FMCG industry order from the underlying logic of the consumer side, and how to seize the duration dividend and opportunities during this evolution.
Hou Xiaohai, Chairman of the Board of China Resources Beer Holdings, will present **"New World and New Order"**, discussing macroscopically what kind of new world the current market environment has entered and what new order era the FMCG industry has entered.
Lu Xiuqiong, Global Expert Partner at Bain & Company, based on Bain's global consumer research, proposes the "Scenario as Strategy" methodology, sharing and breaking down how to drive the second growth curve of enterprises through high-frequency essential scenarios and emotional premium scenarios.
Liu Xinggang, President of Hsu Fu Chi International Group, will discuss how, as a national candy brand trusted globally, to adhere to the long-termism of brand value during the evolution of the FMCG industry order.
Tao Shiquan, Chairman of Bottle Planet Group, as an industry "game-changer", using low-alcohol and fruit wine as samples, will break down the product design logic of "emotional value + social fission", bringing his unique insights and innovative thinking to the scene.
In addition, executives from Anneng Zhilian, Tongfu Group, Xinchao Media, Ant Technology, and Xuantong Technology will share how to achieve symbiosis and growth in the new order era.
**On the afternoon of March 17**, executives from companies such as C&S Paper, Lee Kum Kee, Mingren Soda Water, and New Hope Weiye will share response strategies and methods in the new order era.
Experts from Zhoupu Data, Qince, and Shangdao Zongheng will provide insights into consumer trends, judge channel transformation directions, and offer rich methods and cases for achieving growth.
At the same time, the conference has invited Li Jingyao, Deputy General Manager of China Resources Vanguard, to share from a retail perspective how to build zero-supply collaboration under digital transformation to promote high-quality enterprise development.
**"Brand Night" – 10th China FMCG Innovation Conference Guest Dinner and Awards Ceremony**
Facing the challenges of the stock era, the collapse of the old channel order, and the cyclical changes of the great wave, China's FMCG industry is breaking through with cypress-like resilience.
In 2025, the first China FMCG **"Golden Cypress Award"** selection will be launched, paying tribute to benchmark forces that stand at the forefront in adversity. At the dinner on March 17, the winning companies will be announced, jointly witnessing the benchmark forces in the FMCG industry!
**March 18 | Parallel Forums**
**Seizing Increment, Instant Retail Session – Highlights:**
**Instant retail has become an important growth point in the FMCG industry in recent years, with many leading companies entering the field.** This session has invited Bei Nianjun, founder and CEO of Shanghai Heyin Network Technology Co., Ltd. and founder of MPP Group, to share how instant retail forces the supply chain system to transform from "cost priority" to "efficiency priority".
Ma Yong, O2O Sales Director of the Online Expansion Department of China Resources Snow Breweries Sales Business Development Center, will discuss how, under the O2O model, the beer category can enhance user stickiness through high-frequency promotions and scenario binding.
In addition, executives from Jiu Xiaoer, Chongqing Baiya, 1919, Super Node, and Chaoyijia Supermarket have been invited to share from the perspectives of retail, distribution, and service providers, comprehensively sharing the current changes and opportunities in instant retail.
**FMCG Digitalization + AI Session – Highlights:**
In the FMCG Digitalization + AI Forum, Yang Senlin, CIO of C&S Paper and CEO of Siwei Huohua, will share how traditional FMCG companies can leap from "experience-based decision-making" to "data-driven decision-making" through digital tools.
Shen Longna, Digital Marketing Director of Ximai Digital Marketing Department, will talk about how Ximai Foods uses digitalization to rebuild brand growth.
In addition, experts from Tencent Smart Retail, Ant Digital Technology, Qixing AI, Qingtu Data, a leading marketing AI blogger, and Yundong Technology will discuss how to use AI technology to deeply explore the commercial value behind data, and how to use AI to improve decision-making, marketing, and other operational capabilities to create greater value.
**Creating Increment, Scenario Marketing Session – Highlights:**
**Scenario marketing has become a hot topic this year.** This forum has invited Liu Chunxiong, professor at Zhengzhou University and deputy director of the Scenario Marketing Research Institute, to systematically present a "scenario roadmap" and how to achieve sales growth through this roadmap.
As one of the most successful companies in scenario marketing, Tang Xiangyang, Vice President of Zhenjiu Lidu Group and General Manager of Lidu Liquor, will use Lidu's growth path as a practical case to give participants an immersive experience of the charm of scenario marketing.
In addition, multiple industry experts in scenario marketing, as well as executives from Tsingtao Beer, Mingren Soda Water, and Bottle Planet, will share how to activate consumer demand through scenario-based packaging and achieve growth logic for omni-channel marketing.
**Forum on Response Strategies to Supermarket Adjustment – Highlights:**
The heat of supermarket adjustment will continue in 2025. In this forum, industry experts, brand owners, distributors, category operation service providers, and other representatives from different roles in the FMCG industry, including founders, will jointly discuss two major themes: **Out or Grow? Business Threats and Dividend Opportunities for Distributors; Passive Response or Active Adjustment: What to Do with the Brand Channel System?**
**March 18**
**4th China FMCG Hard Discount Conference**
**Highlights:**
**Full-category discount/wholesale supermarkets are exploding, and the pan-discounting process of Chinese retail is accelerating in 2025!** What does the expansion from snacks to full categories mean for the FMCG industry chain? What is the essence of hard discount? Ren Wenqing, CEO of New Distribution, will take you back to the underlying logic, analyzing the underlying logic of hard discount from the essence of retail.
Yang Fan, founder and CEO of Umei Mei, will analyze from a supply chain perspective, using Umei Mei as a practical case, how to seize discount store share through integrated online and offline layout.
Che Haiyan, Vice President of Leerle Group, will share how hard discount channels force brand owners to restructure pricing systems and channel strategies, promoting efficiency improvement across the entire supply chain.
In addition, executives from Three Squirrels, Ai Zhe Kou, New Canned Factory, and Suzhou Dunhua Trading will share trend insights under retail transformation, as well as practices and thoughts on entering discount retail.
**March 19**
**4th China FMCG Distributor Conference**
**Highlights:**
Yuan Lai, Chief Content Officer of New Distribution, **will analyze the survival guide and paths for distributors under the transformation of the new zero-supply relationship, how to improve distributors' bargaining power and terminal coverage, and how to shift from "passive execution" to "active layout".**
Wendy Li, Consulting Partner at New Distribution, will deeply interpret the exclusive report "2025 Brand Owner & Regional FMCG B2b Platform Cooperation Strategy Insight Report", providing growth engines for regional B2b platforms from specific dimensions such as B2b platform cooperation insights, model building, organizational structure, and capability rebuilding.
In addition, executives from Nielsen will discuss how to help companies break through from the perspective of channel transformation insights; Caihua Commercial will discuss the practice and thinking of B2b platforms empowering small stores; and executives from Zhoupu Data, Chengdu Laiken, and Anneng Zhilian will discuss strategies and methodologies for empowering distributors.
It is worth mentioning that at the end of the conference, the **"First China FMCG Distributor Golden Cypress Award Ceremony"** will be held, announcing the list of winning distributors. This will establish the cypress spirit in the distributor field and promote industry benchmarks.
In addition, **multiple industry benchmark distributors will use their own cases** to tell how to break through with short videos in the new order era, achieve annual sales of over 100 million, and how to use capital thinking to break multiple profit lines.
Finally, there will be discussions on the transformation and opportunities for distributors from the perspectives of capital, service providers, and industry experts.
**Other Concurrent Activities Highlights**


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