--- title: "3 Days to Connect with Precision Resources + Learn Top Brand Methodologies! Industry Shakeout, Break Through Now!" description: "The 2025 [New Demand · New Supply] 7th China FMCG Conference, 5th China FMCG Retail Innovation Conference, and 5th China FMCG Distributor Conference are 4 days away. Scheduled for August 19-21, 2025 in Shanghai, China, the event features 100+ expert speakers, 1000+ precise channel connections, 2500+ attendees, and the launch of 2 major industry reports plus a deep-dive distributor growth case collection." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2025-08-15" categories: "Brand Marketing, Industry Trends, Management & Methods" language: "en" canonical: "https://xinjignxiao.com/en/articles/3-days-to-connect-with-precision-resources-learn-top-brand-methodologies-1a5b2b01/" markdown: "https://xinjignxiao.com/en/articles/3-days-to-connect-with-precision-resources-learn-top-brand-methodologies-1a5b2b01.md" original_source: "https://mp.weixin.qq.com/s/nrAl5nK5d9n0QCH3pLY-tg" translation: "https://xinjignxiao.com/zh/articles/3%E5%A4%A9%E6%97%B6%E9%97%B4-%E9%93%BE%E6%8E%A5%E7%B2%BE%E5%87%86%E8%B5%84%E6%BA%90-%E5%AD%A6%E5%A4%B4%E9%83%A8%E5%93%81%E7%89%8C%E6%96%B9%E6%B3%95%E8%AE%BA-%E8%A1%8C%E4%B8%9A%E5%A4%A7%E6%B4%97%E7%89%8C-%E7%A0%B4%E5%B1%80%E5%B0%B1%E7%8E%B0%E5%9C%A8-1a5b2b01.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/3-days-to-connect-with-precision-resources-learn-top-brand-methodologies-1a5b2b01/" citation: "New Distribution. “3 Days to Connect with Precision Resources + Learn Top Brand Methodologies! Industry Shakeout, Break Through Now!.” New Distribution, 2025-08-15. https://xinjignxiao.com/en/articles/3-days-to-connect-with-precision-resources-learn-top-brand-methodologies-1a5b2b01/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # 3 Days to Connect with Precision Resources + Learn Top Brand Methodologies! Industry Shakeout, Break Through Now! > The 2025 [New Demand · New Supply] 7th China FMCG Conference, 5th China FMCG Retail Innovation Conference, and 5th China FMCG Distributor Conference are 4 days away. Scheduled for August 19-21, 2025 in Shanghai, China, the event features 100+ expert speakers, 1000+ precise channel connections, 2500+ attendees, and the launch of 2 major industry reports plus a deep-dive distributor growth case collection. The 2025 [New Demand · New Supply] 7th China FMCG Conference, 5th China FMCG Retail Innovation Conference, and 5th China FMCG Distributor Conference are now 4 days away. 📍**Date**: August 19-21, 2025 📍**Location**: Shanghai, China Centered on the theme **"New Demand · New Supply"**, over 3 days, 100+ expert speakers will share insights, 1000+ incremental channels will be precisely matched, 2500+ attendees will gather, and 2 major industry reports plus 1 in-depth distributor growth case collection will be released on-site! **Sneak Peek! Highlights from speakers at each forum of this conference.** **August 18: Pre-conference Warm-up** Hou Xiaohai's Personal Account: The Breakthrough Battle That Rewrote the Fate of Chinese Beer If you're struggling with "how to break through," this session is a must-attend in 2025! From the least profitable Chinese beer giant to the king of premium beer, he led China Resources Beer (CR Beer) for 9 years, rewriting the history of foreign brands' high-end monopoly. He drove China's largest beer merger, led the largest integration in the baijiu industry, and proposed the "New Business World" theory. That's Hou Xiaohai. After stepping down as Chairman of CR Beer's board in June 2025, he will appear for the first time as a "breakthrough pioneer" at the SVIP private session, fully revealing 9 years of practical experience and business philosophy! * Simultaneous release of the signed edition of "Brave the World: The Underlying Logic of the New Business World" * Liu Chunxiong deeply deconstructs the "New Business World Theory" * Tao Shiquan shares how ideas translate into new brand growth paths Plus, a roundtable dialogue with the above guests, sparking ideas and discussing the New Business World philosophy! **August 19** **Main Forum of the 7th China FMCG Conference** Zhao Bo, founder of New Distribution, will share in depth "Emotional Awakening: Supply-Demand Restructuring and Business Breakthrough in the Third Consumption Era," exploring more possibilities for the new era. Hou Xiaohai, former Chairman of China Resources Beer (Holdings) Co., Ltd., will share his insights, emphasizing that the FMCG industry needs a thorough ideological emancipation to drive companies to fundamentally re-examine their operational strategies and market positioning. Meng Fanzhong, Chairman of Biyoute Commercial Group, who grew a regional retail business from 1.3 billion to 10 billion in 10 years, will present "Ten Years of Counter-trend Growth: How Biyoute Achieved a 10-Billion Path in the Retail Winter?" revealing the thinking behind counter-trend growth in a fiercely competitive market. Tao Shiquan, Chairman of Pingzi Xingqiu Group, will share "New Wine, New World: A New Journey from Tunnel to Light," pushing the industry toward broader markets. Additionally, executives and experts from Unilever's Knorr, Xinchao Media, Zhoupu Data, Weilong Group, Mingren Soda Water, and Liyuan Group will gather to discuss new demand and build new supply! On the afternoon of August 19, founders and general managers from brands like Xiaoguan Tea, Kuaijishan Shaoxing Wine, and Lameizi will explore how to drive brand rise through innovation in a competitive market, creating products and services that meet consumer needs. Executives from Ande Zhilian, Qince, and Tencent Smart Retail will share how leading companies leverage digital tools to optimize supply chains, improve operational efficiency, and drive business growth. Industry experts from Mindi Investment and others will analyze current market trends and consumer demand changes in the FMCG industry, discussing how to seize emerging opportunities for sustained growth. **August 20** **5th China FMCG Retail Innovation Conference** Ren Wenqing, CEO of New Distribution, will share "From Price War to Matching War: Understanding the Production-Supply-Marketing Transformation Logic Behind Retail Noise." Ding Jiachuan, Managing Director and Global Partner at Boston Consulting Group, will comprehensively analyze "2025 Consumption Trend Insights and New Growth Opportunities." Li Jingyao, Party Committee Member and Deputy General Manager of China Resources Vanguard (Holdings) Co., Ltd., will present "Beyond Transactions: Building a Data-Driven Symbiotic System for Retailers and Suppliers." Additionally, Guanpai Ke, which has built a Chinese-style ALDI prototype with 50 stores, will have its Chairman Lin Yongqiang fully explain "Big-Brand Hard Discount: A New Paradigm for Reconstructing Retail Efficiency!" Furthermore, brand founders from Maizima Food and Mo Xiaoxian, the National Sales Director of transnational snack brand Oishi, the former Deputy General Manager of Shanghai Lawson Convenience Stores, category management experts, and private brand R&D experts will join, representing different industry chain roles. On the afternoon of August 20, leading retail players from Meitian Convenience Stores, Biyoute & Zhenshimei, Dewu, and Douyin E-commerce will gather to focus on the future of retail innovation and brand co-creation; brand representatives from Man Xiaobao and Yinxue Group will deeply analyze how the zero-supply system can transform under the new consumption cycle to achieve sustainable brand growth. Additionally, the "China FMCG Production-Supply-Marketing Transformation White Paper (Industry Insights 2025)" will be released! Want to know how future retail trends will affect your business? Want to seize opportunities in change? Join us, analyze deeply with industry experts, gain cutting-edge insights, and find your growth opportunities! **August 21** **5th China FMCG Distributor Conference** Yuan Lai, Chief Content Officer of New Distribution, and Wendy Li, Consulting Partner at New Distribution, will deeply interpret the exclusive report "2025 FMCG Distributor Operating Conditions Survey Report," based on surveys and research of 500 large and medium-sized distributors across different main categories, gaining insights into distributor operations, management, efficiency, and development trends, providing the latest, most comprehensive first-hand information and inspiration for distributors and brand owners. Li Yong, President of Guangdong Distributor Innovation Alliance and Chairman of Shenzhen Yataixuan Industrial, will share "Distributor Transformation to Platform Company: The Future Development Path," based on his own practical experience in transitioning from a traditional distributor to a platform-based enterprise. Cheng Feiyu, Vice President of Lee Kum Kee China Distribution Operations Center, will share "Consumer-Centric: Stimulating New Demand for 'Deliciousness'," explaining how the century-old brand Lee Kum Kee builds a "delicious + healthy" product strategy around consumer needs in a changing market. Zhao Xiaoxiao, CEO of Guangzhou Yuenuo Technology, will share "System Empowerment Choices for Distributors in Multi-Business Scenarios," considering the complexity of distributor business scenarios. Zhu Jun, General Manager of Chichi Holding Group and founder of Zuolin Youlin / Shenghuo Yizhan convenience stores, will share "6000 Mom-and-Pop Stores Join: Both Retailer and Distributor - Chichi's Supply Chain Practice," interpreting how to build a wide-reaching franchise system through supply chain integration and optimization, based on the practice of retail-distributor integration. Zeng Yiguang, Head of Emerging Business at NielsenIQ, will share "Double Festival Linkage, Enjoy Consumption: 2025 Mid-Autumn and National Day Consumption Trends," interpreting consumption trends and market changes during the 2025 Mid-Autumn Festival and National Day based on the latest consumption data. Additionally, Zhao Bo, founder of New Distribution, will share "From Retail History to China's Supply Chain Transformation Path," discussing how distributors can build more flexible and efficient supply chain systems under the dual drivers of consumption upgrade and supply reform. On the afternoon of August 21, Wu Jinghe, Deputy General Manager of Caihua Trading (Yueheji), Zhang Gaifeng, General Manager of Zhengzhou Dapeng Trading Co., Ltd., Zhong Xiaoping of Jiecang Wanggou, and Zhang Shicheng, General Manager of Tianjin Shicheng Bofa Trading Co., Ltd., will use their own cases to tell how to transform and upgrade in the new market environment, achieve sustained annual sales growth, and use platform perspectives to break down barriers in traditional businesses. Additionally, Chen Haofang, partner at Beijing Xinnuo Law Firm, and others will discuss distributor challenges and opportunities from service provider and industry expert perspectives. **5 Hot Topics: Parallel Forums Overview** In today's rapidly changing consumer market, how can you stand out in fierce competition? How can you leverage emotional value and innovation to drive brand growth? At the conference, [New Distribution] has invited a group of industry pioneers to discuss brand upgrading and new consumption opportunities. Brand representatives from Samyang Foods, Lemon Republic, Dingding Lazy Dish, and Jack Panda will deeply explain how to stand out in a competitive market and create ultimate big single products. Executives from national sugar and chocolate brand Golden Monkey to West Lake Beer will deconstruct how to rejuvenate traditional brands and achieve a "transformation story." Additionally, a Xiaohongshu representative will share how Xiaohongshu has become a new engine for FMCG brand growth, capturing "new demand" to foster "new supply." With retail competition restructuring, Mashangying will deeply analyze new trends and product opportunities in the 2025 offline retail market. Whether you want to understand the depth of brand innovation or seek answers to future consumption trends, this forum will bring you an intellectual feast and practical guidance. In the past, deep distribution determined sales—reaching the terminal was king; now, scenario marketing determines growth—triggering demand is the future! At the [Igniting Scenario Marketing] forum, brand representatives from Quanxing Liquor, Mingren Soda Water, and 1919 shared how to use scenario marketing for brand upgrading and sales promotion, helping brands achieve precise reach and market breakthroughs. Experts shared that with the rapid development of social platforms and user-generated content, how to leverage UGC to drive brand communication and traffic aggregation has become a focus of discussion. County-level distributor representatives also shared how scenario marketing provides new growth paths for local markets and county distributors beyond traditional retail and distribution models. Everything delivered to home—whoever lays out first wins the market! JD.com, Alibaba, Meituan, and Pinduoduo are all on the battlefield. The platform war has shifted from competing for traffic to competing for "instant fulfillment scenarios." This not only changes the sales rhythm of brands but also breaks the original hierarchical structure of distribution channels! How to seize the dividend of this instant retail channel transformation? At the [Instant Retail Reconstructing the Offline Market] forum, Qi Te from the New Distribution Research Institute will deeply deconstruct the instant retail model and trend paths from a business model perspective; practical representatives from Kuaikeda, Letaoda, and Jiangxiaotun will share the logic and tactics behind instant online supermarkets and effective supply chain growth paths; representatives from Hengan Group, Kimberly-Clark, former Okamoto brand operators, and the largest daily chemical instant retail supplier in East China will discuss their practices and thoughts on instant retail. AI: How to move from "seeing the future" to "realizing the present"? How can digital transformation be implemented in actual business to achieve efficiency gains and innovation? At the [Digital + AI Reconstructing New Growth] forum, brand representatives, technology experts, and industry experts from Qixing AI & Qingtu Technology, Feishu, Super Node, Habu Data, Shanghai Zhencai Technology, Minglue Technology, and Chaos Academy will deeply analyze the paths and thinking behind digital + AI reconstructing new growth from their respective enterprise development perspectives. At the [Next Stop for China FMCG Supply: Going Global] forum, to build a professional exchange platform for FMCG brands that are "going global" or "preparing to go global," focusing on strategy, channels, organization, brand, and technology implementation, we have invited: Wang Pu, co-founder of Genki Forest, to reveal how Genki Forest "planted" Asian fruit flavors onto global shelves. Tian Yuchen, head of the daily household cleaning category for TikTok Shop in the US, will analyze new trends in the US FMCG market and provide the most practical advice for going global; the founder of NUCNUC snack collection store will share how Chinese snack discount stores successfully enter Southeast Asia. Experts will also deeply discuss: Egatee, a cross-border B2B e-commerce platform, will explain in depth the development trends and going-global cases in the African FMCG market; Wangpai Chuangtou will share how Chinese companies can expand into the US market. Zhiyun Jinke and XTransfer will share their insights in their respective fields! **More excitement awaits you!** **[New Demand · New Supply]** **7th China FMCG Conference** **Date: August 19-21, 2025** **Location: Shanghai, China** This will be your golden opportunity to understand industry trends and gain insights into hot tracks! On-site, you can not only learn exclusive methodologies from FMCG giants but also efficiently and precisely connect with the first-tier brand owners, leading retail platforms, and national top distributors with over 100 million in sales. Plus, 2 major industry reports and 1 in-depth case collection will be released on-site: * "China FMCG Production-Supply-Marketing Transformation White Paper (Industry Insights 2025)" * "2025 China FMCG Distributor Operating Conditions Survey Report" * "Top 10 Growth Case Models for FMCG Distributors" Keynote speeches, roundtable dialogues, report interpretations, closed-door salons, and networking dinners—rich in format and deep in content. This thousand-person event is not to be missed! 🔺 --- ## Citation metadata - Publisher: New Distribution - Author: New Distribution - Published: 2025-08-15 - Canonical: https://xinjignxiao.com/en/articles/3-days-to-connect-with-precision-resources-learn-top-brand-methodologies-1a5b2b01/ - Original source: https://mp.weixin.qq.com/s/nrAl5nK5d9n0QCH3pLY-tg ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671