---
title: "21 Rules for Sales Managers"
description: "Regional sales manager is a hot position in the talent market, yet it also has the highest turnover rate in marketing companies. This article outlines 21 essential rules for regional sales managers, emphasizing company interests, teamwork, professionalism, and proactive execution."
author: "张汉文"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2015-05-08"
language: "en"
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# 21 Rules for Sales Managers

> Regional sales manager is a hot position in the talent market, yet it also has the highest turnover rate in marketing companies. This article outlines 21 essential rules for regional sales managers, emphasizing company interests, teamwork, professionalism, and proactive execution.

Regional sales manager, a hot position ranking at the top of the talent market demand!
· Regional sales manager, the fastest-draining human resource in marketing companies!
· Regional sales manager, a devilish profession filled with both pain and joy!
If you hate someone, urge them to become a regional sales manager! In the relentless storms of the market, they will be battered and bruised, seeing the fickleness of the world and tasting the warmth and coldness of human relationships—what a worldly purgatory!

Rule 1: Company interests above all
▲ The company is the survival platform for all employees; personal interests must not and cannot conflict with it. Once internal strife erupts, the least consequence is a reprimand or punishment, and the worst is dismissal. If you break the boss's or everyone's rice bowl, no one will have a good day.

Rule 2: Team is paramount
▲ The team is the lifeline of the sales department. In the market economy era where marketing networks support industrial entities, unless you are a hollow moon man from another realm, no regional manager can avoid adhering to the modern way of survival and work as agreed upon.

Rule 3: Hold yourself to the boss's standards
▲ Although your salary, commissions, and bonuses are related to work performance, they are ultimately realized on the basis of the boss's corporate interests. Therefore, to realize and expand your own interests, it is necessary to hold yourself to the boss's standards. In the team, your supervisor and your customers are your bosses; your work attitude must surpass theirs, or you will forever be the target of their criticism.

Rule 4: Do things ahead of time
▲ What is the standard for professionalism? There is only one standard: whether you do things before or after others.
If the boss thought of something and asked you to do it, and you completed it, that doesn't count as being ahead; the boss is still ahead. If you completed something the boss hasn't even thought of, great!
Similarly, compare with your supervisors and colleagues to see if your efforts are ahead or behind. Facing a large group of management and logistics staff, being nitpicked is frustrating and uncomfortable, but know that if you do things ahead, you can nitpick others if you want to change the situation.

Rule 5: Response is the best reflection of personal value
▲ Personal value is established on the degree to which the team needs you! Therefore, whenever a supervisor initiates an initiative or someone in the team seeks work support, responding promptly is essential because it relates to your value realization.

Rule 6: Move along the direction of principles
▲ You can only accept the direction of principles, not resist it, if you intend to persist and hope to achieve something.
So, how to do things well? Simply move along the direction of the company's explicit principles, do not deviate, and do not be swayed by others, including certain instructions from your supervisor.

Rule 7: Professional spirit first, then people
▲ There are all kinds of people in the sales department, but some are dispensable because they lack professional spirit; they cannot be relied upon, and they are just ellipses in the department, destined to disappear in the mode and process that only seeks results.
Because professional spirit is service itself; service means serving customers and also serving the colleagues around you.

Rule 8: Standardization is authority; standardization is a spirit
▲ Some people never do things in a standardized way because they have never considered it necessary, so they are always suppressed and their achievements are always denied.
Standardization is a spirit, a valuable habit, which is why it is not easy to cultivate. But without standardization, there is no authority. Standardization means you not only know how to conduct yourself and do things, but also know how to do them well.

Rule 9: Initiative is efficiency; be proactive, proactive, and proactive again
▲ Proactive people are the smartest, the best partners in the team, and the friends everyone wants. Always remember that initiative is your best teacher. What can help us in difficult times is initiative, not luck.

Rule 10: Anyone can be a teacher
▲ Because of fear of making mistakes or seeking psychological security, people hope to have someone to rely on and guide them. That is correct, but the problem is that some people mistakenly regard leaders as the only teachers. Not to mention the painful lesson that leaders as teachers often do not like slow students; in fact, anyone in the team can be your teacher, as long as you seek advice humbly, not for other ulterior motives. Because you need knowledge, not a teacher.

Rule 11: Three elements of doing things: plan, goal, and time
▲ Always have a plan, always know the goal, and never forget to watch the time.

Rule 12: No explanations, only results
▲ In a competitive society, explanations are often meaningless; they imply you want to shirk responsibility or have others take responsibility.
If you do not want to see the final result, the first thing to do is to change the process as much as possible. Always remember: performance speaks, achievements speak.

Rule 13: Do not fabricate results; roll up your sleeves and work
▲ Do not scare yourself or others with terrible results; first roll up your sleeves and work. Only then will you know if the results are really terrible. Experience shows that over 95% of terrible guesses will naturally disappear when you roll up your sleeves and work.

Rule 14: Shifting blame is ineffective
▲ In the face of failure and mistakes, everyone knows the worst practice is to shift blame, and shifting blame is ineffective in a team.
A team is like a chain; those who always shift blame are like sand in the chain, making others feel particularly uncomfortable and deepening the impression of the mistakes you made.

Rule 15: Simple, simple, and simpler
▲ Do not exaggerate, do not bluff, and do not create complications. Finding shortcuts is the primary method to improve work efficiency. If you can accomplish the same task more simply than others, that is commendable.

Rule 16: Doing a full 100 points is your duty
▲ 100 points is a perfect performance. Pursuing customer satisfaction and perfect service is the work standard for regional managers. Do not think this is a high requirement; if you can achieve 100 points, you have just completed your task.

Rule 17: Be low-key in conduct, high-key in work; do not reverse it
▲ Being low-key in conduct can maintain a healthy atmosphere around you, while being high-key in work can win support and reputation.

Rule 18: Communication can eliminate all obstacles
▲ Communication ability is the basic quality of a regional manager. Do not be afraid of small troubles in communication; if you do not want to face bigger troubles, you must communicate and coordinate everything around you. Smoothness does not come from heaven; it is the result of communication.

Rule 19: A regional manager is first a propaganda machine
▲ As a mobile advertising window for the enterprise, whether walking through streets and alleys or going deep into towns and villages, you must talk and sing all the way, tirelessly promoting the company and its products. This is your most basic work task.
Of course, before motivating others, you must first motivate yourself!

Rule 20: Always maintain progress and an open mind
▲ Humility is a manifestation of an open mind.
In any sales department, two types of people benefit the most: one type is brave in pioneering and advancing; their gains are their own, and failures are the boss's or supervisor's. More importantly, such people leave their retreat to the boss or supervisor to handle. The other type is those with an open mind; they are humble, can effectively accept others' opinions, so their success comes much faster, and naturally, they gain more!

Rule 21: Up or out
▲ In the knowledge economy, everything is related to learning, so the first secret to survival is to learn, learn, and learn again. Those who are lazy in learning are actually choosing to lag behind, which means choosing to leave.

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