---
title: "2022 FMCG Release Week OL is Now Live"
description: "Amid recurring pandemic outbreaks and static management, offline events are constrained. The 2022 FMCG Release Week OL, co-hosted by New Distribution and the FMCG Release Week Organizing Committee, will open online on May 25, offering a comprehensive platform for the FMCG industry chain to explore trends, connect, and cooperate without leaving home."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2022-05-13"
language: "en"
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---

# 2022 FMCG Release Week OL is Now Live

> Amid recurring pandemic outbreaks and static management, offline events are constrained. The 2022 FMCG Release Week OL, co-hosted by New Distribution and the FMCG Release Week Organizing Committee, will open online on May 25, offering a comprehensive platform for the FMCG industry chain to explore trends, connect, and cooperate without leaving home.

**Ongoing Pandemic, Offline Constraints**
Recurring outbreaks, static management, staying indoors—these have been high-frequency terms over the past three years.
Especially this year, as outbreaks flare up across the country, Beijing and Shanghai have successively become epicenters, making this year decidedly atypical.
The term "dynamic zero-COVID" was prominently mentioned in the May 5 News Broadcast, with a five-minute重磅 report once again clarifying the Party Central Committee's general policy of "adhering to dynamic zero-COVID."
Under this policy, major domestic conferences and events have been postponed one after another.
The Asian Games have been delayed, the Spring Sugar Fair indefinitely postponed, and all offline exhibitions receiving external visitors temporarily closed.
Many enterprises had formulated their 2022 strategic plans and quarterly implementation schemes as early as the end of 2021. All plans, schemes, and deployments were ready, positive, and some even declared: "I will make a stunning comeback in 2022, investing heavily in the market..."
However, the uncertainty of the pandemic has brought enormous challenges to enterprises.
Facing change, how can we invest limited resources into the most critical elements, trying to reap a hundredfold reward with one part of effort? Just as our government coordinates the pace of "slow, static, stop" based on regional risk levels, we too must learn to slow down, be still, and pause to think about how to respond to change, using minimal resources to generate greater returns.
Teacher Liu Chunxiong mentioned: **80% of people lie flat, which makes the 20% who refuse to lie flat successful.**
Yes, as Teacher Fang Gang said: Block out the pandemic catchphrase; don't let the pandemic become a "get-out-of-jail-free card" for performance. Refuse to lie flat. You can still sweep the streets, attract investment, and negotiate business from home; you can still promote sales, collect payments, and rally customers from home; you can still drive user growth from home.
Are you among the 20% who refuse to lie flat? With offline constraints due to the pandemic, how can you flex your muscles?
Looking from "down" to "up," we still have opportunities!
**"2022 FMCG Release Week OL" Officially Opens**
The 7th China FMCG Channel Innovation Conference, originally scheduled for March 18, 2022, was postponed due to the pandemic. To this end, **the "2022 FMCG Release Week OL," co-hosted by New Distribution and the FMCG Release Week Organizing Committee, and undertaken by Coral Reef Exhibition, will officially open on May 25.**
**[2022 FMCG Release Week OL] is the only professional expo for the entire FMCG industry chain.** It aims to make the release week the preferred procurement destination for food and beverages, grain, oil and condiments, daily necessities, life services, and alcoholic beverages nationwide and globally, and to provide a comprehensive service platform for product and brand display, negotiation, sharing, learning, and cooperation across the entire FMCG industry chain.
It helps FMCG manufacturers and distributors explore industry trends online without leaving home, follow the trend to grow stronger, and promote high-intelligence development of the industry. At the same time, it empowers people's better lives and brings them a better life experience.
**Five Highlights:**
Comprehensive exhibition of the FMCG industry chain: Selected hot products across the entire chain empower enterprises to open up channel resources.
Full-chain live-streaming recruitment: Builds a global recruitment bridge, ensuring connections with 5 professional viewers.
**Resource Introduction:**
Self-media matrix: Over 500,000 followers
Live-streaming recruitment cases: Nearly 200 enterprises obtained in a single session
Quality channel providers: Tens of thousands of business elites ready
Well-known brand owners: Sincere service and honest cooperation for win-win results
**Audience Measures:**
Live-streaming recruitment: Complementary advantages, expanding resources
Outbound call team: Special invitations to key clients, with the outbound team making great efforts
Audience advertising: Full coverage online and offline, achieving nationwide manufacturer-distributor interaction
Event hosting: Two types of voting activities, reviewing glory and creating a leaderboard
Trade matching: Understanding buyer needs, achieving one-on-one precise matching and connection
Audience data: 2 million+ database, easily facilitating manufacturer-distributor connections
Online marketing: Public and private domain traffic linkage operations, helping expand international markets
Media cooperation: Tens of millions of traffic boost, inviting precise audiences
**Contact Information:**
[2022 FMCG Release Week OL] will become a major platform for FMCG enterprises to understand industry market information, broaden trade channels, showcase corporate strength, and achieve precise connections. Booths are currently open for reservation; welcome to register and inquire.
**Are you "watching" me?**


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