---
title: "2020 New Opportunity: Junlebao Launches a Range of Probiotic New Products with Precision!"
description: "At the start of 2020, the sudden outbreak of COVID-19 caught everyone off guard, especially the FMCG industry. As the epidemic stabilizes, brands and distributors must focus on recovering from losses and embracing new challenges. This pandemic is a temporary black swan, yet it brings new opportunities, such as heightened health awareness and growth in categories like household supplies and health foods."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2020-03-02"
categories: "Brand Marketing"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/QLhW_BmJez8Qm34kq_qq5Q"
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citation: "New Distribution. “2020 New Opportunity: Junlebao Launches a Range of Probiotic New Products with Precision!.” New Distribution, 2020-03-02. https://xinjignxiao.com/en/articles/2020-new-opportunity-junlebao-launches-a-range-of-probiotic-new-products-f9022f4c/"
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---

# 2020 New Opportunity: Junlebao Launches a Range of Probiotic New Products with Precision!

> At the start of 2020, the sudden outbreak of COVID-19 caught everyone off guard, especially the FMCG industry. As the epidemic stabilizes, brands and distributors must focus on recovering from losses and embracing new challenges. This pandemic is a temporary black swan, yet it brings new opportunities, such as heightened health awareness and growth in categories like household supplies and health foods.

At the start of 2020, the sudden outbreak of COVID-19 caught everyone off guard, especially for the FMCG industry. As the epidemic stabilizes, brands and distributors must consider how to recover from losses and face new challenges ahead.
To be precise, **this pneumonia epidemic is only a temporary black swan, and we can still gain many new opportunities from it.** For instance, consumers' general health awareness has risen post-epidemic, leading to significant growth in certain categories such as household supplies and goods, including grain, oil, daily chemicals, household cleaning products, and health foods, which will see a new wave of development opportunities.
As is well known, dairy products are essential for strengthening the body due to their rich nutritional content. After the outbreak, probiotic products on shelves were frequently sold out. With the unprecedented rise in health awareness, market demand continues to grow. Distributors should not wait but act quickly to replenish stock and save their business!
During this epidemic, Junlebao demonstrated the social responsibility and commitment of a large enterprise, setting an example. Not only did it rush to the frontline of anti-epidemic efforts, aiding Hubei with supplies and donating over 100 million yuan in total, but it also promptly resumed marketing activities after work resumption, which is truly commendable.
Currently, Junlebao's low-temperature division is leading the way, with a range of new products freshly launched, including highly anticipated probiotic and active protein products. Let's take a quick look!
**-01- The 'Add Cheese' series, with annual sales exceeding one billion, gains a new sibling**
Junlebao's 'Add Cheese' cheese yogurt, first launched in 2017, was warmly received by consumers for its 'so delicious it makes you cry' taste, sparking a new trend in the cheese category and pioneering the cheese yogurt segment. Within two years of launch, it surpassed one billion in sales, becoming Junlebao's undisputed cash cow product.
For Junlebao, the best products require dedicated crafting, continuous innovation, and sustained investment in major categories with substantial resources.
This epidemic has also brought new opportunities. Under the national call, health awareness has strengthened, leading to more attention on healthy and nutritious yogurt products, with probiotic products being particularly popular. Junlebao responded to consumer needs by launching a dedicated probiotic flavored fermented milk.
Additionally, it innovatively introduced a 'Jianchun' (Simple Pure) product with zero added sucrose, specially developed for consumers concerned about sugar.
Under a single major product category, products are extended to suit different consumers, **covering three major categories: nutritional, probiotic, and sugar-free, meeting the specific needs of various consumers.** This reflects Junlebao's dedication to becoming the king of this category, with all products aiming to be stars within the segment.
**-02- Yuexianhuo: Entering the Fresh Milk Market**
**As people's pursuit of health grows, the consumption potential of China's fresh milk market is clearly rising.** According to third-party research data, since 2018, the low-temperature fresh milk category has maintained double-digit growth in the Chinese market, with accelerating momentum, and the market size is expected to reach over 7 billion yuan by 2021.
Milk is rich in calcium, protein, fat, amino acids, vitamins, and other nutrients, and contains precious active protein substances, including lactoferrin, α-lactalbumin, and β-lactoglobulin, which enhance immunity, provide antioxidant functions, promote sleep, regulate appetite and mood, lower cholesterol and blood pressure, and have other metabolic effects. These **active substances are the essence of milk.**
Looking at milk consumption structures across countries, developed nations like the US, Canada, and the UK, as well as neighboring Japan and South Korea, have over 90% of their consumption as fresh milk. Their consumption patterns are almost opposite to ours. Why is this? Research shows that different pasteurization methods result in significant differences in active substances in milk.
Ultra-high-temperature (UHT) milk retains very few active components due to high-temperature sterilization, so those developed countries rarely consume UHT milk domestically. Why hasn't fresh milk been widely promoted in China? Because traditional pasteurized fresh milk has a shelf life of only 7 days, making storage and transportation difficult, leading most Chinese to choose UHT milk, which has almost lost its active nutrition.
**Junlebao's new-generation fresh milk, Yuexianhuo, is the first in the Asia-Pacific region to adopt internationally leading innovative INF0.09-second ultra-instant locking technology and low-temperature aseptic filling technology, preserving more natural active substances in milk while extending the shelf life of fresh milk to 19 days. This low-temperature fresh milk simultaneously retains active nutrition and is easy to store and transport.**
Based on outstanding product innovation, at the 13th Global Dairy Congress held in Lisbon, Portugal, on June 26, 2019, Yuexianhuo stood out and won the 'Best Process Innovation Award' at the 2019 World Dairy Innovation Awards, becoming the first new product in China to receive international authoritative recognition before its launch.
Moreover, Guo Jingjing, the diving queen who achieved brilliance here, became the experience officer for 'Yuexianhuo'.
**"The successful development of 'Yuexianhuo' milk provides consumers with a new choice. The launch of a healthier, more nutritious, and safer fresh milk product undoubtedly drives the progress and improvement of the entire industry,"** said Professor Meng Suhe, Chairman of the Chinese Institute of Food Science and Technology. Junlebao's remarkable achievements in product innovation and technological progress in recent years have implicitly responded to and resolved many consumers' doubts, playing a positive role in revitalizing confidence in China's dairy and food industries.
**-03- High-Quality with No Additives: Chunxiang Yogurt**
Chunxiang yogurt was born in 2013, pioneering China's high-end drinking yogurt. It uses premium milk from exclusive pastures and undergoes hundreds of fermentation tests and taste adjustments to achieve perfect product quality. Since its launch, with unique patented product design and distinct taste, it quickly influenced white-collar consumers in first- and second-tier markets, with rapid sales growth.
In 2020, Chunxiang has been upgraded with a no-additive formula, removing flavors, pectin, and thickeners, releasing the true taste of yogurt with purity. **With natural, no-additive ingredients, it redefines high-end yogurt.** Multiple new yogurt flavors have been launched: original, apple, salted cheese, matcha, and white peach oat.
In terms of innovative marketing and investment, since 2015, Chunxiang has experimented with movie marketing, partnering with films like 'Finding Mr. Right 2', 'Cold War 2', and 'I Belonged to You' to enhance brand influence. In 2017, it collaborated with 'Ode to Joy 2' for product placement with high-density exposure. In 2018, it leveraged 'Ruyi's Royal Love in the Palace' with situational marketing to boost brand development. In 2019, it signed three popular celebrity ambassadors, and in June of that year, the TV drama 'Young Blood' featuring Chunxiang placements dominated screens, boosting sales share with precise audience targeting, consistently ranking among the top three in bottled high-end yogurt sales.
On January 4 this year, Chunxiang officially announced Yang Yang as its brand ambassador. The perfect match of natural, no-additive high-end yogurt with a high-traffic celebrity is self-evident!
**-04- Low-Temperature Lactic Acid Bacteria Beverages: Leading a Big Difference**
Recently, lactic acid bacteria beverages have become extremely popular. It is said that many supermarket shelves have been cleared out. The trigger for the buying spree is **a news release by authoritative national media stating that lactic acid bacteria can activate immunity.** Although opinions vary on actual effectiveness, it is undeniable that the health benefits of lactic acid bacteria beverages have already formed a certain perception among consumers.
Due to the national promotion of health knowledge, more consumers have learned about the benefits of lactic acid bacteria for the human body.
Junlebao's Daily Active Bacteria bottled brown lactic acid bacteria beverage, launched in 2011, is consumer-oriented, **committed to providing healthy and delicious lactic acid bacteria beverages**, continuously upgrading products, improving quality, and developing various packaging specifications to meet different consumption scenarios.
In 2019, Daily Active Bacteria was upgraded again, **with the addition of DuPont Danisco's high-quality Bifidobacterium lactis HN019, a strain specifically selected for its immunomodulatory properties.** Tests have shown it can reduce colon transit time in adults with mild constipation, being 2-3 times more effective than other bifidobacteria strains on the market. Additionally, dietary fiber is added, and multiple flavors and specifications are offered to meet diverse consumer needs.
Daily Active Bacteria ranks first in market share in large bottles across ten provinces and cities.
**The numerous health functions of probiotics have long been scientifically verified, including regulating the balance of normal flora in the human body to inhibit harmful bacteria, enhance immunity, reduce inflammation, and resist allergies.** They are now widely used in food, medicine, and other fields. In 2020, it is believed that a wave of excellent probiotic products will usher in a good sales opportunity.
In 2019, Junlebao's low-temperature yogurt achieved remarkable results, with annual sales growing against the trend, market share jumping to third nationally, rapid expansion of sales coverage, and quick improvement in brand awareness and reputation. According to AC Nielsen data, as of November 2019, Junlebao's low-temperature yogurt growth rate ranked first in the industry, far exceeding the industry average.
**-05- Jianchun 0-Sugar Dream Cap Ambient Yogurt**
Nowadays, consumers are more cautious about the ingredients in food and beverages. New global regulations urge consumers to choose healthier eating habits, with sugar being one of the main concerns. Consumers are reducing intake of unhealthy ingredients and opting for more beneficial nutrients.
Jianchun—0 added sucrose, if you fear sucrose, drink Jianchun.
A minimalist lifestyle attitude, leading a new trend of healthy living, and managing your health with self-discipline starts with a cup of Jianchun.
As the 0-sugar expert in ambient yogurt, Jianchun yogurt has won the trust of Wei Ya, the global good product recommender. On February 11, during a live broadcast on Tmall, it was promoted nationwide. Within one minute of going live, 70,000 boxes were sold, instantly becoming the No.1 good product of Wei Ya's live broadcast that night, with 17 million viewers influenced and Junlebao's store page views exceeding 3.73 million.
Online promotion is underway, and offline channels are fully prepared for harvest! Welcome the new era of the Jianchun brand!
As part of the 2020 opening layout, Junlebao also hopes more excellent distributor partners will join, working together for a win-win future!
Junlebao promises:
> 1) Brand worry-free: high visibility, high investment 2) Sales worry-free: high product demand, easy to sell 3) Profit worry-free: maximum profit support for customers 4) Service worry-free: complete service system, timely communication and effective solutions for any issues 5) Operation worry-free: refined management system and marketing methods to ensure orderly market operations 6) Price system worry-free: strict prohibition of cross-regional sales and low-price disruption, with a sound and unified price system 7) Personnel support worry-free: dedicated personnel for follow-up training, company team guidance for service, display, and activity execution
**Scan the code to start your cooperation journey**
Once the tip is adopted, a payment of 400-2000 yuan will be made.


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## Citation metadata

- Publisher: New Distribution
- Author: New Distribution
- Published: 2020-03-02
- Canonical: https://xinjignxiao.com/en/articles/2020-new-opportunity-junlebao-launches-a-range-of-probiotic-new-products-f9022f4c/
- Original source: https://mp.weixin.qq.com/s/QLhW_BmJez8Qm34kq_qq5Q

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