--- title: "重磅 | 《2020-2021年中国快消B2B平台研究报告》发布" description: "Since 2016, FMCG B2B has become an important channel for digital distribution and omni-channel coverage for FMCG companies. The cooperation between brand owners, distributors, and B2B platforms has entered a new stage of development in both breadth and depth. However, unprofitability or even losses remain the norm for several leading platforms, while regional platforms are expanding into surrounding markets. What changes will occur in the industry landscape of FMCG B2B in the future? Will the business model and fulfillment methods of B2B change?" author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2021-07-16" language: "en" canonical: "https://xinjignxiao.com/en/articles/2020-2021b2b-af98e5dd/" markdown: "https://xinjignxiao.com/en/articles/2020-2021b2b-af98e5dd.md" original_source: "https://mp.weixin.qq.com/s/JPTbLlD0JQfZecq0e0Qi4A" translation: "https://xinjignxiao.com/zh/articles/%E9%87%8D%E7%A3%85-2020-2021%E5%B9%B4%E4%B8%AD%E5%9B%BD%E5%BF%AB%E6%B6%88b2b%E5%B9%B3%E5%8F%B0%E7%A0%94%E7%A9%B6%E6%8A%A5%E5%91%8A-%E5%8F%91%E5%B8%83-af98e5dd.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/2020-2021b2b-af98e5dd/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # 重磅 | 《2020-2021年中国快消B2B平台研究报告》发布 > Since 2016, FMCG B2B has become an important channel for digital distribution and omni-channel coverage for FMCG companies. The cooperation between brand owners, distributors, and B2B platforms has entered a new stage of development in both breadth and depth. However, unprofitability or even losses remain the norm for several leading platforms, while regional platforms are expanding into surrounding markets. What changes will occur in the industry landscape of FMCG B2B in the future? Will the business model and fulfillment methods of B2B change? **Click 'Read the original' for details** Since 2016, FMCG B2B has developed into an important channel for digital distribution and omni-channel coverage for FMCG companies. Regardless of breadth or depth, the cooperation between brand owners, distributors, and B2B platforms has entered a new stage of development. At the same time, we see that unprofitability or even losses remain the norm for several leading platforms, while regional platforms, while doing well in their local markets, have begun to continuously radiate and expand into surrounding markets. **In the future, what changes will occur in the industry landscape of FMCG B2B? Will the business model and fulfillment methods of B2B change?** To gain a clearer understanding of the changes in the FMCG B2B industry and the development status and future trends of mainstream B2B platforms in various regions across the country, the New Distribution research and consulting team conducted a comprehensive and in-depth study of 30 major B2B platforms nationwide through research visits, questionnaire interviews, and desk research. **Through comparative analysis of platform GMV, store coverage, warehousing and distribution, digitalization, and core competitiveness**, they compiled the "2020-2021 China FMCG B2B Platform Research Report" (hereinafter referred to as the "Report"). **Full version of the "China FMCG B2B Platform Research Report" released** Through the Report, we hope to help FMCG industry practitioners gain a clearer and more comprehensive understanding of the development and changes in the B2B industry, and provide support for winning channels and succeeding in B2B. **In-depth analysis of China FMCG B2B platforms** This Report mainly includes three parts: the FMCG B2B landscape, a directory of national B2B platforms, and business units of 30 key platforms. Based on the current platform scale and industry influence, New Distribution has divided the national FMCG B2B platforms into four tiers. The first tier includes Alibaba Retail Link, JD Zhangguibao, Yijiupi, and Meicai, with GMV above 12.5 billion yuan. The second tier includes RT-Mart e-Lufa, China Tobacco New Business Alliance, China Post (You Zhanggui), and Zhongshang Huimin. The third tier includes Caihua Trading, Wanquan Mall, Bianlibao, Best Dianjia, Pinpianyi, Kuaile Zhanggui, Yunmayi, Xian Shiji, Dianda, Niue Commerce, Furong Xingsheng (Abida), Xingaoqiao, Weiran Jinhe, Taomiaomiao, Rongcheng Yigou, and Jiaping Yunshi. The fourth tier mainly includes local B2B platforms, B2B platforms transformed from distributor digitalization, and some B2B platforms built by brand owners themselves. After a year of development, especially the accelerated regional expansion of several leading platforms, the development space for regional B2B platforms has been further compressed, and many B2B platforms across the country have successively experienced closures and shutdowns. As of December 2020, according to incomplete statistics from New Distribution, **the number of FMCG B2B platforms nationwide was 93, a significant decrease of 40 compared to 2019.** At the same time, leading industry B2B platforms such as Yijiupi and Meicai accelerated their development pace in 2020. In February 2020, Yijiupi completed a Series D+ financing round, invested by Longzhu Capital, Source Code Capital, and GLP, and simultaneously strategically merged with the South China B2B platform Zhangshang Kuaixiao. In June, Meicai heavily invested in Henan catering ingredients B2B platform Liancai Wang. It is worth noting that JD New Path and Alibaba Retail Link underwent organizational restructuring at the end of 2020 and the beginning of 2021. In December 2020, JD New Path was officially renamed Jingxi Tong. The New Path Business Unit, community group buying business department, and No.1 Store business under the original JD Retail Group's Supermarket Omni-channel Business Group, as well as the original JD Mall marketing department, were all integrated into the Jingxi Business Group. Alibaba Retail Link, on the other hand, merged with Hema Market in March 2021, officially forming the MMC Business Group, focusing on community group buying business, led by Alibaba partner and president of Alibaba B2B Business Group, Dai Shan. In addition, the Report also provides a comprehensive analysis and interpretation of 30 major platforms nationwide (Alibaba Retail Link, JD Zhangguibao, Yijiupi, Meicai, RT-Mart e-Lufa, China Tobacco New Business Alliance, China Post You Zhanggui, Zhongshang Huimin, Abida, Wanquan Mall, Pinpianyi, Best Dianjia, Caihua Trading, Kuaile Zhanggui, Bianlibao, Xingaoqiao, Yunmayi, Taomiaomiao, Weiran Jinhe, Rongcheng Yigou, Jiaping Yunshi, Xian Shiji, Dianda Mall, Youdehuo, Yunshangliu, Niue Commerce, Dunjie, Bangbianli, Shangdaoxing, and Diandan Jidao) from the perspectives of platform model, team size, market coverage, number of served stores, order amount information, warehousing and distribution logistics, digital tools, and core competitiveness. For detailed information, please refer to the full version of the Report. *The above is part of the full report. For more details, please refer to the full report. **Reader benefits: Reply with the following keywords in the WeChat official account backend to receive the free preview version or report outline of the corresponding report.** --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671