--- title: "2018 World Cup Sponsor Ads: Budweiser, Coca-Cola, or Mengniu—Whose Creativity Shines?" description: "As the official beer sponsor of the 2018 FIFA World Cup in Russia, Budweiser's global ad campaign 'FIFA World Cup Ignite' showcases a cool new beer delivery method with AI drones and dramatic journeys, aiming to ignite fans' passion. Coca-Cola, a top-tier sponsor, also backs 15 national teams, the most among all sponsors. Chinese dairy brand Mengniu, as the first dairy brand to be a FIFA global sponsor, highlights 'Natural Power, Born Strong.' The article invites discussion on which brand's ad is more creative and promotes the upcoming 2018 China Digital Innovation Conference." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2018-06-20" language: "en" canonical: "https://xinjignxiao.com/en/articles/2018-world-cup-sponsor-ads-budweiser-coca-cola-or-mengniuwhose-creativit-2a5bdb92/" markdown: "https://xinjignxiao.com/en/articles/2018-world-cup-sponsor-ads-budweiser-coca-cola-or-mengniuwhose-creativit-2a5bdb92.md" original_source: "https://mp.weixin.qq.com/s/pELSjjsIhT71gmfv_sUWuw" translation: "https://xinjignxiao.com/zh/articles/2018%E5%B9%B4%E4%B8%96%E7%95%8C%E6%9D%AF%E8%B5%9E%E5%8A%A9%E5%95%86%E5%B9%BF%E5%91%8A-%E7%99%BE%E5%A8%81-%E5%8F%AF%E5%8F%A3%E5%8F%AF%E4%B9%90-%E8%92%99%E7%89%9B%E8%B0%81%E7%9A%84%E5%88%9B%E6%84%8F%E6%9C%80%E5%A5%BD-2a5bdb92.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/2018-world-cup-sponsor-ads-budweiser-coca-cola-or-mengniuwhose-creativit-2a5bdb92/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # 2018 World Cup Sponsor Ads: Budweiser, Coca-Cola, or Mengniu—Whose Creativity Shines? > As the official beer sponsor of the 2018 FIFA World Cup in Russia, Budweiser's global ad campaign 'FIFA World Cup Ignite' showcases a cool new beer delivery method with AI drones and dramatic journeys, aiming to ignite fans' passion. Coca-Cola, a top-tier sponsor, also backs 15 national teams, the most among all sponsors. Chinese dairy brand Mengniu, as the first dairy brand to be a FIFA global sponsor, highlights 'Natural Power, Born Strong.' The article invites discussion on which brand's ad is more creative and promotes the upcoming 2018 China Digital Innovation Conference. As the official beer sponsor of the 2018 FIFA World Cup in Russia, Budweiser's global advertising campaign 'FIFA World Cup Ignite' creates a refreshing and cool beer delivery method: ultra-cool AI drones and a dramatic delivery journey. Budweiser will ignite the passion and energy of football fans worldwide. Budweiser World Cup Ad Coca-Cola is a top-tier World Cup sponsor. In addition, Coca-Cola also sponsors 15 national teams competing in the World Cup, ranking first among all sponsoring brands. Coca-Cola World Cup Ad: Coca-Cola World Cup Ad: Small Country, Big Dream Chinese brands are important sponsors of the 2018 World Cup. Among them, dairy brand Mengniu is a global official sponsor of the Russia World Cup. Mengniu Group not only becomes the first dairy brand to partner with FIFA at the global sponsor level, but also the first brand in China's food and beverage industry to become a global sponsor of the World Cup. Mengniu World Cup Ad Screen: Natural Power, Born Strong Budweiser, Coca-Cola, and Mengniu, as representatives of the beer, beverage, and dairy industries, appear at this World Cup. Which brand's ad do you think is more creative? Feel free to leave a comment and discuss. In late August, the '2018 China Digital Innovation Conference (2018FDIC)' with the theme 'Finding New Engines for Growth' will be held in Shanghai, hosted by the China FMCG Industry Association and organized by New Distribution. The conference will last 3 days, focusing on two main themes: marketing and supply chain, with six parallel forums on brand, channel, communication, B2B, intra-city logistics, and innovative retail. We will invite industry experts, CEOs, and senior brand executives to deeply interpret the trends and drivers of digital transformation in the FMCG industry. This conference will have over 5,000 enterprises participating. It brings together outstanding explorers and promoters of digital transformation across industries, sharing case practices of digital transformation for industry enterprises and partners, discussing digital technology trends and cutting-edge applications, and building a bridge for brand owners, distributors, retail enterprises, and marketing agencies to help FMCG manufacturers obtain the latest information and understand best application practices. It helps brand owners and distributors find new engines for digital growth in the Internet era! Conference Time August 22-24, 2018 Conference Venue Shanghai Baohua Marriott Hotel Conference Content August 22: Full-day check-in Afternoon 14:00-17:30 Parallel Forum on Distributor Intra-city Logistics Evening 18:30-21:00 New Distribution Night Gala Dinner August 23: Theme: Marketing Digital Innovation Morning 9:00-12:00 Main Forum on Marketing Digital Innovation Afternoon 14:00-17:30 Parallel Forums on Brand, Channel, and Communication August 24: Theme: FMCG Supply Chain Digital Upgrade Full day: FMCG Supply Chain Conference Registration Method Registration is now open. Long-press the QR code below or click 'Read Original' to register. Limited to 200 early-bird tickets at half price, available while supplies last! Registration Consultation Ticket Inquiries: Media Cooperation Inquiries: Highlights of Previous New Distribution Conferences Click the links below to review the highlights of the 1st, 2nd, and 3rd FMCG + Internet Conferences: -END- --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671