---
title: "2017 Beverage Brand Reputation Research Report Released: Did Your Favorite Brand Make the List?"
description: "Recently, the Big Data Laboratory of the China Statistical Information Service Center released the \"2017 Beverage Brand Reputation Research Report.\" Based on data mining technology independently developed by Homepage Big Data and the HOME BA big data collection system platform, the report selected 20 prominent brands from 135 in the beverage category, including Pepsi, Fanta, Red Bull, Huiyuan, JDB, Scream, Master Kong, Coca-Cola, Six Walnuts, Lulu, Mizone, and more."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
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published: "2018-01-22"
language: "en"
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# 2017 Beverage Brand Reputation Research Report Released: Did Your Favorite Brand Make the List?

> Recently, the Big Data Laboratory of the China Statistical Information Service Center released the "2017 Beverage Brand Reputation Research Report." Based on data mining technology independently developed by Homepage Big Data and the HOME BA big data collection system platform, the report selected 20 prominent brands from 135 in the beverage category, including Pepsi, Fanta, Red Bull, Huiyuan, JDB, Scream, Master Kong, Coca-Cola, Six Walnuts, Lulu, Mizone, and more.

**Recently, the Big Data Laboratory of the China Statistical Information Service Center released the "2017 Beverage Brand Reputation Research Report" (hereinafter referred to as the "Report").**
The Report, based on data mining technology independently developed by Homepage Big Data and the HOME BA big data collection system platform, selected 20 brands with outstanding performance from 135 brands in the beverage category market from a third-party perspective, including: Pepsi, Fanta, Red Bull, Huiyuan, JDB, Scream, Master Kong, Coca-Cola, Six Walnuts, Lulu, Mizone, Mirinda, 7UP, Nestlé, Uni-President, Wahaha, Wanglaoji, Sprite, Coconut Palm, Yinlu (listed in alphabetical order). It comprehensively utilized network data from online media, e-commerce, forums, etc., and evaluated the brand reputation index of these 20 beverage brands across six dimensions: brand awareness, corporate reputation, quality recognition, product praise, consumer interaction, and brand health.
In the 2017 total beverage online reputation index ranking, Coca-Cola, Uni-President, and Nestlé took the top three positions. Coca-Cola, Uni-President, Wanglaoji, Master Kong, Pepsi, JDB, and Red Bull performed steadily in the recent two periods, ranking in the top ten of the total reputation index. Nestlé, Huiyuan, and Scream showed strong performance in the current period's total reputation index, advancing to the top ten. Sprite, Coconut Palm, and Fanta dropped out of the top ten in the current period's total reputation index.
In terms of reputation ranking changes, among the brands listed in the current period, Mirinda saw the largest increase in reputation ranking, rising from 29th in the previous period to 12th in the current period, an increase of 17; Sprite saw the largest decrease, falling from 3rd to 16th, a decrease of -13. Brands with relatively stable reputation rankings include Lulu and Wanglaoji, which only moved up or down by one position; the most stable were Pepsi, Coca-Cola, Uni-President, and Yinlu, whose rankings remained unchanged from the previous period.
In terms of brand awareness, Uni-President, Scream, and Master Kong ranked in the top three. Uni-President, Scream, Master Kong, Coca-Cola, Red Bull, Sprite, and Wanglaoji performed steadily in the recent two periods, ranking in the top ten for brand awareness. Mirinda, Nestlé, and Pepsi showed strong performance in the current period's brand awareness, advancing to the top ten, while JDB, Wahaha, and Mizone dropped out of the top ten in the current period's brand awareness.
In terms of corporate reputation, Coca-Cola, Wanglaoji, and Nestlé ranked in the top three. Coca-Cola, Nestlé, Master Kong, Uni-President, Wahaha, and Scream performed steadily in the recent two periods, ranking in the top ten for corporate reputation. Wanglaoji, Pepsi, JDB, and Fanta showed strong performance in the current period's corporate reputation, advancing to the top ten, while Sprite, Six Walnuts, Suntory, and Huiyuan dropped out of the top ten in the current period's corporate reputation.
In terms of brand health, Scream, Coca-Cola, and Wahaha ranked in the top three. Lulu and 7UP performed steadily in the recent two periods, ranking in the top ten for brand health. Scream, Coca-Cola, Wahaha, Red Bull, Fanta, Sprite, Mizone, and Master Kong showed strong performance in the current period's brand health, advancing to the top ten, while Dahu, Mirinda, Yinlu, Beibingyang, Daliyuan, Minute Maid, Dole, and Coconut Palm dropped out of the top ten in the current period's brand health.
In terms of quality recognition, Nestlé, Huiyuan, and Uni-President ranked in the top three. Nestlé, Huiyuan, Coca-Cola, and Scream performed steadily in the recent two periods, ranking in the top ten for quality recognition. Uni-President, Pepsi, Wanglaoji, JDB, Master Kong, and Wahaha showed strong performance in the current period's quality recognition, advancing to the top ten, while 7UP, Robust, Suntory, Lulu, Dahu, and Yinlu dropped out of the top ten in the current period's quality recognition.
In terms of product praise, Pepsi, Huiyuan, and Uni-President ranked in the top three. Pepsi, Uni-President, Wanglaoji, JDB, Master Kong, Coca-Cola, and Red Bull performed steadily in the recent two periods, ranking in the top ten for product praise. Huiyuan, Nestlé, and Six Walnuts showed strong performance in the current period's product praise, advancing to the top ten, while Coconut Palm, Sprite, and Watsons dropped out of the top ten in the current period's product praise.
In terms of consumer interaction, Coca-Cola, JDB, and Wanglaoji ranked in the top three. Coca-Cola, Wanglaoji, Uni-President, Red Bull, and Fanta performed steadily in the recent two periods, ranking in the top ten for consumer interaction. JDB, Mirinda, Lulu, Master Kong, and Wahaha showed strong performance in the current period's consumer interaction, advancing to the top ten, while Sprite, Pepsi, Suntory, Scream, and Jianlibao dropped out of the top ten in the current period's consumer interaction.
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