---
title: "2016 Fuzhou Autumn Sugar & Wine Fair Participation Guide"
description: "Over 30 industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. The 95th National Sugar and Wine Commodity Fair, a large-scale professional exhibition for the food and alcohol industry, will be held in Fuzhou in mid-October, attracting hundreds of thousands of visitors. This guide provides detailed exhibition information and activity arrangements to help distributors navigate the event efficiently."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-09-23"
categories: "Consumer & Categories, Dealer Operations"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/bt1fvo10Ni-v-lW55ebHKA"
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attribution: "New Distribution — https://xinjignxiao.com/en/articles/2016-fuzhou-autumn-sugar-wine-fair-participation-guide-f12b7764/"
citation: "New Distribution. “2016 Fuzhou Autumn Sugar & Wine Fair Participation Guide.” New Distribution, 2016-09-23. https://xinjignxiao.com/en/articles/2016-fuzhou-autumn-sugar-wine-fair-participation-guide-f12b7764/"
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---

# 2016 Fuzhou Autumn Sugar & Wine Fair Participation Guide

> Over 30 industry experts, 100+ B2B platform founders, and 800+ manufacturer and distributor friends will gather in Fuzhou to discuss the internet transformation of the FMCG industry. The 95th National Sugar and Wine Commodity Fair, a large-scale professional exhibition for the food and alcohol industry, will be held in Fuzhou in mid-October, attracting hundreds of thousands of visitors. This guide provides detailed exhibition information and activity arrangements to help distributors navigate the event efficiently.

30+ industry experts, 100+ B2B platform founders, 800+ manufacturer and distributor friends, gathering in Fuzhou to discuss the internet transformation of the FMCG industry.
> The 95th National Sugar and Wine Commodity Fair, a large-scale professional exhibition with a long history and significant influence in the domestic food and alcohol industry, will be held in Fuzhou in mid-October this year. At that time, hundreds of thousands of merchants from all over the country will gather in Rongcheng (Fuzhou). To improve visiting efficiency and effectiveness, and to provide comprehensive reference for accommodation, food, transportation, and more, the editor has specially prepared detailed exhibition information and activity arrangements for distributor friends.
> **01** class**Part 1: Hotel Exhibition Information**
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> The hotel exhibition period for this autumn Sugar & Wine Fair is basically set to complete check-in, decoration, and setup before October 15, with negotiation sessions at hotels from October 16 to 19. Detailed hotel exhibition information is as follows:
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> **I. Food and Beverage Exhibition Hotels:**
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> **(1) Bakery and Snack Food Zone**
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> 1. Shangri-La Hotel
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> Address: 9 Xinquan South Road, Gulou District (near Wuyi Square)
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> 2. Century Golden Metropark Hotel
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> Address: Wenquan Park Road, Gulou District (near Wenquan Park)
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> **(2) Food and Beverage Zone**
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> 1. Jinhui Hotel
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> 2. Galaxy Garden Hotel
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> 3. Economic and Trade Convention Center Hotel
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> 4. Minjiang Hotel
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> 5. Jingcheng Hotel
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> **II. Alcoholic Beverage Exhibition Hotels:**
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> 1. Best Western Fortune Hotel
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> 2. Yuehua Hotel
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> 3. West Lake Hotel
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> 4. West Lake Grand Hotel
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> 5. Foreign Trade Center Hotel
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> 6. Tahoe Kempinski Hotel
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> 7. Fuzhou Shimao InterContinental Hotel
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> **III. Comprehensive Exhibition Hotels:**
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> 1. Golden Hotel
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> 2. Haobo Hotel
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> 【**Transportation Instructions** 】Distributors staying in the east, west, south, and north areas can take a taxi to
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> 【**Shangri-La Hotel** 】This hotel offers free shuttle buses to other exhibition hotels.
> **02** class**Part 2: Strait International Conference and Exhibition Center**
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> The opening ceremony of this autumn Sugar & Wine Fair will be held on the morning of October 20 at the Fuzhou Strait International Conference and Exhibition Center, with exhibition and negotiation sessions from October 20 to 22. Currently, governments at all levels in Fuzhou, relevant departments, and the fair's organizing bodies are closely cooperating and actively coordinating to prepare for the successful hosting of this event.
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> This fair will feature 7 major theme exhibition areas, covering traditional alcoholic beverages, wine and international spirits, food, beverages, condiments, food machinery, and food packaging, with a total exhibition area exceeding 120,000 square meters. Currently, the commercial channels and professional buyer groups in the food and beverage industry are showing characteristics such as flattening, specialization, capital dominance, and internet crossover. Therefore, in addition to the traditional seven major exhibition areas, this fair has also set up small specialty zones within relevant exhibition areas based on the current market development and buyer needs, including imported food, imported beer, snack food, chain franchising, international food machinery, yellow wine, brand agriculture, aquatic products, and food technology. This allows exhibitors of corresponding categories and professional buyers with needs to achieve precise matching during the three-day session, enhancing transaction efficiency.
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> To help enterprises in the industry transform, upgrade, improve quality and efficiency, and accelerate the shift from extensive growth to intensive growth, starting from this fair, the National Sugar & Wine Fair will organize a "New Product Competition" around innovative concepts and the "spirit of craftsmanship," encouraging innovation, helping enterprises fully showcase the advantages of new products, and helping distributors fully explore the potential value of new products in the industry. The first New Product Competition will invite authoritative domestic industry experts to form a judging panel to evaluate and display the most creative products in the food and alcohol industry since 2015 in terms of "raw materials, processes, formulations, and functions," and select outstanding new products and the "Top Ten New Product Kings" from the participating products.
> **03** class**Part 3: Related Activities Introduction**
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> New Food Era - New Distribution | 2016 "FMCG + Internet" Channel Transformation Summit Forum**
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> Address: No. 83 Gutian Road, Gulou District, Fuzhou City, Fujian Province (Fujian Grand Theater)
> **04** class**Part 4: Service Guide**
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> **Accommodation Guide**
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> This is the second time Fuzhou hosts the Sugar & Wine Fair. Although the government has set a cap on room rates and opened a housing reservation platform, based on the editor's visits in Fuzhou, hotel rooms are still quite tight during the fair period. Therefore, when booking rooms externally, the current market price is referenced; "supply is insufficient, so prices naturally rise." Since there are fewer hotels near the North Railway Station area, accommodation is mainly concentrated on Wuyi Square, Dongjiekou, and Wusi Road. So the editor reminds everyone to book accommodation in advance.
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> The above image is from Baidu Maps: within 2 kilometers of Wuyi Square and Dongjiekou, there are 518 accommodation hotels (guesthouses).
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> **Transportation Guide**
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> Long-distance transportation:
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> 1. By flight: Arrive at Fuzhou Changle Airport. You can book a pick-up service with Shenzhou Car Rental, or take Airport Bus Line 1, which operates 24 hours with rolling departures following flights, to the Apollo Hotel in the city center. You can arrange accommodation in the city center and conveniently visit nearby Shangri-La Hotel (high-end food zone), Shimao InterContinental Hotel (imported red wine zone), etc.
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> 2. By train: Fuzhou Railway Station and Fuzhou South Station will form a passenger transport hub connecting Beijing-Shanghai, the southeast coast, and central and western regions. Fuzhou Station manages two stations in Fuzhou: Fuzhou Station and Fuzhou South Station. Trains depart daily to major domestic cities including Beijing, Shanghai, Shenyang, Taiyuan, Zhengzhou, Wuhan, Luoyang, Qingdao, Hefei, Chengdu, Chongqing, Guiyang, Changsha, Nanjing, Wuchang, Nanchang, Hangzhou, Nanjing, Wenzhou, Ningbo, Shenzhen, Urumqi, Lanzhou, Xi'an, and others. It also fully covers all cities and districts within the province. The average daily passenger arrivals and departures are 30,000, with a peak of 100,000 during the Spring Festival travel rush. If arriving by high-speed rail at the South Station, you can arrange accommodation nearby and conveniently visit Shangri-La Hotel (high-end food zone), Shimao InterContinental Hotel (imported red wine zone), etc.
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> **City Transportation**
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> Fuzhou traffic is congested, and taxis are hard to find. It is recommended to download ride-hailing apps like Didi Dache or Uber in advance for city travel.
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> **Weather Guide**
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> The weather during the Sugar & Wine Fair is generally good. Northern merchants may find the October weather in the south a bit hot, so be careful not to bring too many clothes!
** The above is the information compiled by the editor about the Fuzhou Autumn Sugar & Wine Fair. I hope it is helpful for your participation. If there are any omissions, please forgive us! In the golden October, let us meet in Fuzhou!**
New Food Era · New Distribution
—— 2016 China "FMCG + Internet" Summit Forum ——
**This is a grand event focused on how the FMCG industry channels should transform under the general trend of Internet+ transformation**
**Conference Agenda**
09:00-09:30 Registration
09:30-09:35 Host opening
09:35-10:05 2016 China FMCG Industry Trend Analysis Report - Zhao Bo
10:05-10:25 FMCG Enterprise Transformation Strategy and Path - Liu Chunxiong
10:25-10:45 Opportunities and Challenges Brought by FMCG Channel Transformation - Liu Zhao, CEO of Waiqin365
10:45-11:25 Alibaba Retail Link All-round Empowerment - Guo Kunkun, Alibaba Retail Link
11:25-12:00 Roundtable Forum - Brand Transformation: Improvement vs. Reconstruction? (Guests to be confirmed)
12:00-13:30 Lunch
13:30-14:00 Distributor Transformation: City Distribution Trend Development - Wang Qi, CEO of Weijie City Distribution
14:00-14:30 Roundtable Forum - Why Should Distributors Do Logistics in Transformation?
14:30-15:00 Detailed Explanation of Zhongshang Huimin's "One Machine, Two Wings" Strategy - Su Xiaoxin, Vice President of Zhongshang Huimin
15:00-15:30 Detailed Explanation of Zhanghe Cloud Factory Strategy - Yang Lixiang, Zhanghe Tianxia (speech content to be confirmed)
15:30-16:00 Supply Chain Finance: The Lubricant for B2B Driving Traditional Business - Chen Xian, CEO of 51 Order
16:00-16:30 2B Investment Principles and Approaches - Xu Xiaoping, Founder of ZhenFund (guest to be confirmed)
16:30-17:00 Small Retail, Big Business Opportunities: Transformation and Upgrading of China's Retail - Wang Jianfeng, General Manager of E-commerce Department, Yurun Group
17:00-17:30 Roundtable Forum - Who is the King in FMCG B2B Models? (Guests to be confirmed)
18:00-20:00 Dinner
For manufacturers and distributors who want to transform, this grand event is not to be missed. Interested friends can long-press the QR code below or click "Read Original" to register.
**Registration Method: Long-press the QR code below or click "Read Original"**
↓↓↓ Click "Read Original" [Register]


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## Citation metadata

- Publisher: New Distribution
- Author: New Distribution
- Published: 2016-09-23
- Canonical: https://xinjignxiao.com/en/articles/2016-fuzhou-autumn-sugar-wine-fair-participation-guide-f12b7764/
- Original source: https://mp.weixin.qq.com/s/bt1fvo10Ni-v-lW55ebHKA

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