--- title: "2 Closed-Door Salons for Brand and Channel Matchmaking; 4 In-Depth Research Reports on Hard Discount, Distributors, B2b, and O2O — All Here!" description: "The 'Brainstorming Feast' and grand gathering of a thousand attendees will be held from August 20 to 22. The 2024 6th China FMCG Conference, along with the 3rd China FMCG Hard Discount Conference and the 3rd China FMCG Distributor Conference, will grandly open in Shanghai, China. The conference will bring together all roles in the FMCG industry chain, including brand executives, top national distributors, traditional retail representatives, discount retail founders, and industry research experts, to engage in in-depth discussions and exchanges on topics such as the essence, direction, and solutions of transformation, and to efficiently connect cooperation opportunities." author: "New Distribution" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2024-07-20" language: "en" canonical: "https://xinjignxiao.com/en/articles/2-closed-door-salons-for-brand-and-channel-matchmaking-4-in-depth-resear-7aa4460b/" markdown: "https://xinjignxiao.com/en/articles/2-closed-door-salons-for-brand-and-channel-matchmaking-4-in-depth-resear-7aa4460b.md" original_source: "https://mp.weixin.qq.com/s/RejhsEQgvVk-RW8rInM18Q" translation: "https://xinjignxiao.com/zh/articles/2%E5%9C%BA%E9%97%AD%E9%97%A8%E6%B2%99%E9%BE%99%E5%93%81%E7%89%8C-%E6%B8%A0%E9%81%93%E9%AB%98%E6%95%88%E5%AF%B9%E6%8E%A5%E4%BC%9A-4%E4%BB%BD%E7%A1%AC%E6%8A%98%E6%89%A3-%E7%BB%8F%E9%94%80%E5%95%86-b2b-o2o%E6%B7%B1%E5%BA%A6%E7%A0%94%E7%A9%B6%E6%8A%A5%E5%91%8A-%E9%83%BD%E5%9C%A8%E8%BF%99%E9%87%8C-7aa4460b.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/2-closed-door-salons-for-brand-and-channel-matchmaking-4-in-depth-resear-7aa4460b/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # 2 Closed-Door Salons for Brand and Channel Matchmaking; 4 In-Depth Research Reports on Hard Discount, Distributors, B2b, and O2O — All Here! > The 'Brainstorming Feast' and grand gathering of a thousand attendees will be held from August 20 to 22. The 2024 6th China FMCG Conference, along with the 3rd China FMCG Hard Discount Conference and the 3rd China FMCG Distributor Conference, will grandly open in Shanghai, China. The conference will bring together all roles in the FMCG industry chain, including brand executives, top national distributors, traditional retail representatives, discount retail founders, and industry research experts, to engage in in-depth discussions and exchanges on topics such as the essence, direction, and solutions of transformation, and to efficiently connect cooperation opportunities. The 'Brainstorming Feast' and grand gathering of a thousand attendees will be held from August 20 to 22. The 2024 6th China FMCG Conference, along with the 3rd China FMCG Hard Discount Conference and the 3rd China FMCG Distributor Conference, will grandly open in Shanghai, China. The conference will bring together all roles in the FMCG industry chain, including brand executives, top national distributors, traditional retail representatives, discount retail founders, and industry research experts, to engage in in-depth discussions and exchanges on topics such as the essence, direction, and solutions of transformation, and to efficiently connect cooperation opportunities. 1 day main forum, 1 day hard discount conference, 1 day distributor conference, 2 parallel forums, multiple closed-door salons for brand and channel matchmaking, and on-site release of 4 in-depth research reports on hard discount, distributors, O2O, and B2b. This allows you to **overview industry trends, gain insights into hot赛道风向标, penetrate industry resources, and precisely connect** with the first-tier brand manufacturers, leading retail platforms, and national top distributors with over 100 million in sales that you desire, and learn exclusive methodologies from FMCG giants on-site! With keynote speeches, roundtable dialogues, report interpretations, closed-door salons, and networking dinners, this grand gathering of a thousand attendees is sure to have a place for you! **2 Closed-Door Salons for Brand and Channel Matchmaking** At this conference, 2 closed-door salons for brand and channel matchmaking will be held to help you precisely and efficiently connect face-to-face with leading retail platforms and national regional B2b platforms: **One is a high-level dialogue between B2b platform founders and brand sales directors, focusing on the theme of 'Store Penetration and Product Portfolio of Distributor Regional B2b Platforms (Covering 200,000 Small Stores)'.'** **The other is a high-level dialogue between discount retail decision-makers and brand executives, on the theme of 'Hard Discount Product Selection and Assortment'.'** **The 3rd China FMCG Hard Discount Conference** On August 21, the 3rd China FMCG Hard Discount Conference will be held. Why continue to hold the third session? In fact, since 2023, all roles in the upstream and downstream of the industry chain, including manufacturers/brands and retailers, have felt increasing difficulty. What is the reason? Essentially, the Chinese commercial circulation system initiated by the retail end is undergoing a profound transformation. The so-called transformation means that the old order cannot be maintained, and the new order has not yet been established; it is currently in a state of chaos. In 2024, the trend of retail discounting in China will continue and strengthen, as specifically manifested in: > 1. Traditional small and medium-sized retailers face operational difficulties and seek discount transformation. > 2. Retail chains accelerate the removal of distributors and build vertical supply chains. > 3. Large distributors transform into local supply chain platforms and enter the retail sector. The commodity circulation order is difficult to sustain. At this hard discount conference, we will **create opportunities for experience sharing, in-depth dialogue, and precise matchmaking for different roles in the industry chain.** At the same time, an in-depth salon seminar will be held: **'Dialogue on Entering Hard Discount Supermarkets: Cargo Organization and Product Management'.'** **The 3rd China FMCG Distributor Conference** **On August 22, the 3rd China FMCG Distributor Conference will be held.** Why continue to hold the third session? Over the past decade or so, FMCG distributors have grown continuously due to demographic and economic dividends, store expansion dividends, and product demand dividends. With people, vehicles, and products, they could make money. But now, with the diversification and fragmentation of retail formats, there are more and more players, and competition is intensifying. This has led to the continuous dilution or even substitution of the value distributors deliver locally. Low-price impact, direct manufacturer control, and business diversion have become increasingly common. With the differentiation of retail channels and competition for existing demand, the distributor business has entered an era of meager profits. In daily operations, if you are not careful, you won't make money and may end up doing fake business. **Can the business still be done, and where should it be done?** This is a question all distributors need to consider. We believe that, given the current environment, in 2024 and the period ahead, the work focus for distributors should be: **Survive, outcompete peers; go out, expand the survival radius.** When facing business confusion, seeking answers internally often does not yield solutions and may lead to more involution; seeking externally, looking at the thinking and practices of more excellent distributors, will definitely bring you different inspiration and thoughts. Then this conference will be an unmissable intellectual feast for you! **The 3rd China FMCG Distributor Conference brings together 500+ outstanding distributor bosses from across the country, comprehensively interpreting the distributor business and helping distributors navigate the shrinking volume era.** **Starting from Data, Uncovering Major Trends: Four Industry Frontier Trend Releases** 'Professionalism' is the starting point of all previous conferences. Based on years of big data analysis and industry insights, as well as years of market research and visits, New Distribution has continuously written and released a series of industry development and frontier trend survey reports, providing enterprises with practical content and specific development paths, leveraging professional sharing to drive growth! At the 2024 6th China FMCG Conference, 4 exclusive industry trend reports will be released for the first time, telling you what to do next! > **China Hard Discount Development Report (FMCG Industry Insights 2024)** > > **FMCG Industry Distributor B2B Platform Strategy Guidance Report** > > **2024 FMCG Distributor Operating Conditions Survey Report** > > **FMCG Industry O2O Regional Practical Implementation Guidance Report** Below are the table of contents interpretations of 3 of the research reports, helping you comprehensively understand the current situation and development direction of the distributor business, assisting you in breaking through and transforming to B2B, gaining insights into hard discount development trends, and seizing the incremental opportunities brought by hard discount, to secure a place for future survival and development. **Ticket Benefits Fully Upgraded** Ticket benefits for this conference have been fully upgraded. Purchasing a guest ticket grants you four major benefits: **2 exclusive industry reports, 1 collection of 200,000-word distributor business management case studies.** First come, first served. Don't miss out! **🔺Scan code for ticket consultation🔺** --- ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671