---
title: "15th Tiger Roar Award Call for Entries Begins — Rebuilding the Future, Empowering Chinese Brands' Digital Development"
description: "The Tiger Roar Award, a highly influential comprehensive award in China's brand marketing digitalization sector, has officially launched its new competition cycle. Submissions are accepted via case.hooxiao.com from November 28, 2023, to March 22, 2024. Now in its 15th edition under the theme \"Rebuilding the Future\" and the core philosophy of \"embracing simplicity, empowering others, and building the industry,\" the award aims to drive continuous upgrades in China's brand marketing digitalization and empower the industry."
author: "New Distribution"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2023-12-26"
language: "en"
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original_source: "https://mp.weixin.qq.com/s/RcKH3lPnEKLXlBtba4biSg"
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# 15th Tiger Roar Award Call for Entries Begins — Rebuilding the Future, Empowering Chinese Brands' Digital Development

> The Tiger Roar Award, a highly influential comprehensive award in China's brand marketing digitalization sector, has officially launched its new competition cycle. Submissions are accepted via case.hooxiao.com from November 28, 2023, to March 22, 2024. Now in its 15th edition under the theme "Rebuilding the Future" and the core philosophy of "embracing simplicity, empowering others, and building the industry," the award aims to drive continuous upgrades in China's brand marketing digitalization and empower the industry.

Recently, the Tiger Roar Award, a highly professional and influential comprehensive award in China's brand marketing digitalization sector, has officially launched its new competition cycle. **Submission system: case.hooxiao.com; Entry period: November 28, 2023 – March 22, 2024.**
Now in its 15th edition, the Tiger Roar Award adopts the theme "Rebuilding the Future" and the core philosophy of "embracing simplicity, empowering others, and building the industry," aiming to drive continuous upgrades in China's brand marketing digitalization and empower the industry.
**Over a Thousand Cases:**
**Deep Learning, Empowering Growth**
As a major event in China's brand marketing digitalization field, the Tiger Roar Award has over the years attracted active participation from renowned domestic brands such as Haier, Midea, Li-Ning, Anta, and C&S; it has also drawn attention and participation from numerous international brands, including P&G, Unilever, Mondelēz China, Golden Arches, PepsiCo, and Coca-Cola.
In addition, digital marketing experts and industry professionals from around the world gather annually at the Tiger Roar Award platform to discuss the latest trends and practical cases in digital marketing, sharing successful experiences and industry insights.
**Broadest Industry Coverage:** Food & beverage, beverages & alcohol, 3C & home appliances, beauty & personal care, automotive... Each year, the Tiger Roar Award selects the latest case works submitted by brand owners across major industries, offering insights into the practical characteristics and operational patterns of different sectors, fostering mutual learning and inspiration.
**Latest Innovative Approaches:** The Tiger Roar Award brings together the most outstanding works representing the industry's top level each year, reflecting the latest industry standards, development trends, and market demands, providing guidance for understanding the direction of various marketing methods.
**Over a Hundred Judges:**
**Professional Dialogue, Mutual Inspiration**
**Scale:** The Tiger Roar Award jury is the largest in the industry, with over 850 judges in the 14th edition, over 650 in the 13th, and over 550 in the 12th. This scale represents more connection possibilities, allowing judges to access more diverse perspectives and a broader range of participants.
**Composition:** Judges come from industry associations, brand owners, universities, research institutions, marketing agencies, and media organizations, each with their own research fields and core expertise. The diverse composition actively promotes cross-disciplinary cooperation and development.
**Structure:** At the launch ceremony of the 15th Tiger Roar Award, the current presidium list was announced, with 37 members. Among them, brand owners account for nearly 40%, including professionals from leading brands such as P&G, De'Longhi, Duravit, Haier, Zeekr, Liby, Mengniu, Chery Jaguar Land Rover, Nestlé, Sephora, Synear Food, TCL, and SAIC Motor, significantly strengthening the presidium's brand perspective.
**Dozens of Events:**
**Ecosystem Building, Open and Win-Win**
Beyond the professional and diverse jury and the latest, most comprehensive case library, the Tiger Roar Award also boasts a comprehensive event ecosystem, with quarterly, monthly, and weekly activities, providing a professional platform for in-depth discussions on various industry topics.
**China CGO Summit:** Held annually in March, positioned as the annual thought feast for senior brand executives and brand owner CXO roles at the start of the year.
**Tiger Roar Gala:** Held annually in late May or early June, including the China Digital Business Communication Forum and the Tiger Roar Award Ceremony, positioned as the most professionally influential and large-scale event in the brand marketing digitalization field.
**China Digital Marketing Summit:** Held annually on November 28, including the Digital Marketing Summit, the Annual Meeting of the Digital Marketing Committee of China Advertising Association of Commerce, and the Tiger Roar Award Launch Ceremony, positioned as the year-end gala for Chinese digital marketing professionals.
In addition, there are Sharing Sessions targeting different scenarios, themes, and audiences; offline salons focusing on industry frontiers and hot topics in marketing digitalization; and company visits that go inside brand owner enterprises to communicate marketing concepts and industry models face-to-face... Industry professionals are warmly invited to participate and explore the diverse possibilities of marketing.
As a comprehensive award in China's brand marketing digitalization field, the Tiger Roar Award has become an important platform for showcasing outstanding brand marketing cases and enterprises.
By participating in the Tiger Roar Award, companies can not only enhance their brand image and market competitiveness but also gain valuable industry knowledge and experience. At the same time, the Tiger Roar Award provides the public with a window into the latest trends and practical cases in digital marketing, injecting new vitality and momentum into industry development.
At this year-end and new-year juncture, the Tiger Roar Award Organizing Committee encourages all brands and enterprises in the digital field to actively participate, using their own strength to inspire more companies to engage in digital marketing, accelerate the pace of digital transformation for Chinese brands, and jointly build the future of Chinese brand digital development.
Please note that the entry period for this edition of the Tiger Roar Award will continue until March next year, with a grand award ceremony held at the end of May to announce the final results and present awards to winning companies.
**Registration URL:** **case.hooxiao.com**
**Registration Period:** **November 28, 2023 – March 22, 2024**


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