---
title: "13 Killer Tactics to Obliterate Low-Price Competitors!"
description: "Facing the impact of low-price products, most salespeople first feel fear and then demand policy support. Here, I share my 15 years of practical strategies, tactics, and maneuvers for hunting down low-price competitors, divided into three parts. These methods are truly 'essential for home travel and deadly for rivals,' and mastering even one can make you an industry expert, boosting performance or earning you fame."
author: "周广军"
publisher: "New Distribution"
email: "zhaobo258@gmail.com"
telephone: "+8615854817671"
published: "2016-01-04"
language: "en"
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---

# 13 Killer Tactics to Obliterate Low-Price Competitors!

> Facing the impact of low-price products, most salespeople first feel fear and then demand policy support. Here, I share my 15 years of practical strategies, tactics, and maneuvers for hunting down low-price competitors, divided into three parts. These methods are truly 'essential for home travel and deadly for rivals,' and mastering even one can make you an industry expert, boosting performance or earning you fame.

**Facing the impact of low-price products, most salespeople first feel fear and then demand policy support. Here, I share my 15 years of practical strategies, tactics, and maneuvers for hunting down low-price competitors, divided into three parts.**
**These practical methods are truly 'essential for home travel and deadly for rivals.' I hope you learn how renowned companies kill and hunt low-price products. Those who master even one tactic will become industry experts, at least boosting performance, at most gaining fame and fortune.**
##  First Kill: Terminal Sniper Kill
1. Terminal Buyout Method
> Technical Difficulty: ★ level. To combat competitors, sign buyout agreements with terminals to prohibit them from selling competitor products.
>
> Prerequisites: ★★★★★ level. Simple, crude, and wealthy tycoons can operate.
>
> Effectiveness: ★★★★★ level. But it can cause vicious industry competition and raise market operation costs.
>
> Risk: ★★★★★ level. Suspected of violating the Anti-Unfair Competition Law.
2. Terminal Coverage Method
> Technical Difficulty: ★★ level. Move competitor products to unseen places (or shrink shelf space, or put them in boxes, or hide behind your own products).
>
> Prerequisites: ★★★★ level. Design reasonable terminal routes, persist consistently, and maintain good customer relationships.
>
> Effectiveness: ★★★★ level. Requires long-term persistence and is not easily noticed by competitors.
>
> Risk: ★★★★★ level. Companies of similar strength may cause conflicts; many industry brawls start here.
3. Label Removal Method
> Technical Difficulty: ★ level. Remove price tags of low-price products (or accidentally put them away, or drop them into gaps, or flip them over), greatly reducing the effect of special offers. Commonly used in modern KA store channels.
>
> Prerequisites: ★★★★ level. The main operator needs superb practical skills, with the ability to 'see all around and hear all directions,' making tags disappear unnoticed.
>
> Effectiveness: ★★ level. Terminals or related companies will replenish tags once discovered.
>
> Risk: ★★★★ level. Stores and terminals will penalize suppliers if discovered; related companies may cause brawls.
4. Gift Taiji Method
> Technical Difficulty: ★★★★ level. Use gifts with a large price difference to counter low-price behavior (e.g., a well-known brand's cup wholesale price is 1 yuan, but retail display price is often around 5 yuan, making consumers feel the gift is worth 5 yuan instead of 1 yuan), making consumers feel your product is cheaper.
>
> Prerequisites: ★ level. Any company, regardless of size, can implement this.
>
> Effectiveness: ★★★★ level. Good results; key is ensuring gift quality and a large gap between wholesale and retail prices.
>
> Risk: ☆ level. No risk; if glass products, pay attention to transportation conditions.
5. Multi-Point Display Method
> Technical Difficulty: ★★★★ level. Limited by input-output ratio and customer relationships.
>
> Prerequisites: ★★★★★ level. Only for willful, wealthy suppliers or companies; otherwise, do not attempt easily.
>
> Effectiveness: ★★★ level. Good results, but must achieve multi-point; if low-price companies also do multi-point, effectiveness greatly diminishes.
>
> Risk: ★ level. Easily imitated by related companies.
6. Blank Market Excavation Method
> Technical Difficulty: ★★★★★ level. For unfamiliar territories, everyone feels difficulty, and blank markets are no exception; at least early investment is necessary, and mastering relevant technologies early is essential.
>
> Prerequisites: ★★★★★ level. Requires an expert in blank market development; otherwise, results are poor and resources are wasted.
>
> Effectiveness: ★★★★ level. If operated properly, good results; if not, losses without casualties.
>
> Risk: ★★ level. Without certain technical standards, non-experts should not imitate.
##  Second Kill: Channel Hunt
1. Product Portfolio Method
> Technical Difficulty: ★★★★★ level.
> If your product line is long enough and the leading product is prominent, it's easier to operate; otherwise, you need to cultivate a leading product first.
>
> Prerequisites: ★★★★★ level.
> Need a leading product that terminals must sell; use the leading product to drive high-priced products to combat low-price products.
>
> Effectiveness: ★★★★★ level.
> The art of killing with a blunt knife.
>
> Risk: ☆ level.
> No risk; truly a way to kill enemies invisibly.
2. War-Sustaining War Method
> Technical Difficulty: ★★★★★ level. Harder than the product portfolio method; not only need multiple leading products, but these products must have high profit margins; use high-profit products to subsidize competitive products and directly hunt low-price products.
>
> Prerequisites: ★★★★★ level. Long-term vision, big-brother boldness, and a general who knows Sun Tzu's Art of War by heart and likes to show off (war-sustaining war).
>
> Effectiveness: ★★★★★ level. Fast-knife enemy-killing technique.
>
> Risk: ★★ level. In early operations, keep information closed; speed up the process; 'as still as a virgin, as swift as a rabbit,' cutting down the enemy in an instant.
3. Cutting Off the Fuel Method
> Technical Difficulty: ★★★★★ level. Reduce channel layers and strengthen terminal control.
>
> Prerequisites: ★★★★★ level. Willing to invest and have long-term vision.
>
> Effectiveness: ★★★★★ level. Slow fire, killing enemies invisibly.
>
> Risk: ★★ level. Very covert.
4. Occupying Warehouse Method
> Technical Difficulty: ★★★★★ level. Occupy capital, inventory, and personnel; specific methods include shelf occupancy, route occupancy, terminal occupancy, second-tier wholesale occupancy, and distributor occupancy.
>
> Prerequisites: ★★★★★ level. Need precise timing; otherwise, troubles multiply.
>
> Effectiveness: ★★★★★ level. Combining the above occupancy methods requires the operator to have thorough understanding and insight into the industry; results are excellent.
>
> Risk: ★★ level. Need to monitor competitor counterattacks and imitation.
5. Mutual Destruction Method
> Technical Difficulty: ★★★★★ level. Develop a suicide product to directly attack competitors' low-price products.
>
> Prerequisites: ★★★★★ level. Tycoon-level companies with thorough understanding of low-price product consumer needs and strong market control.
>
> Effectiveness: ★★★ level. Ordinary companies should not imitate.
>
> Risk: ★★★★ level. Easily causes 'kill a thousand enemies, lose eight hundred'; may even benefit the low-price products.
6. Price System Disruption Method
> Technical Difficulty: ★★ level. Disrupt the price system of low-price products, making channel members unprofitable and forcing them to give up.
>
> Prerequisites: ★★★★★ level. Tycoon-level companies and big-brother figures to ensure low-price companies dare not counterattack.
>
> Effectiveness: ★★★ level. Does not conform to market laws; this method is best for intimidation.
>
> Risk: ★★★★ level. If strength is insufficient, low-price companies may imitate.
7. Negative Publicity Method
> Technical Difficulty: ★★ level. Discover negative information about a company's products and actively publicize it.
>
> Prerequisites: ★★★★★ level. In-depth research on media communication.
>
> Effectiveness: ★★ level. Produces some effect locally; if overhyped, it can hurt yourself.
>
> Risk: ★★★★★ level. May face physical attacks from related companies; generally do not operate without overwhelming strength.
**The above tactics are 'fast-acting, poor long-term, and easily imitated.' Use them according to your company's actual situation. If misused and you 'self-harm,' the consequences are your own; I am not responsible!**
**-END-**
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