--- title: "10 Trends to Watch in the Global Consumer Market in 2017" description: "Redefining the senior market and cultivating the next generation of consumers: the complex and volatile global economic environment is posing more challenges to brands and retailers. In 2017, the consumer goods and retail industries will continue to face challenges—technological innovation, diverse consumer demands, and a complex and volatile global economic environment. Market research firm Euromonitor International recently published its white paper \"Top 10 Global Consumer Trends 2017,\" offering ten predictions for the global consumer market in the coming year." author: "钱睿荪" publisher: "New Distribution" email: "zhaobo258@gmail.com" telephone: "+8615854817671" published: "2017-01-23" categories: "Industry Trends" language: "en" canonical: "https://xinjignxiao.com/en/articles/10-trends-to-watch-in-the-global-consumer-market-in-2017-cd15a893/" markdown: "https://xinjignxiao.com/en/articles/10-trends-to-watch-in-the-global-consumer-market-in-2017-cd15a893.md" original_source: "https://mp.weixin.qq.com/s/ksPpEQD5Ujqx-WM8sB19oA" translation: "https://xinjignxiao.com/zh/articles/2017%E5%B9%B4%E5%85%A8%E7%90%83%E6%B6%88%E8%B4%B9%E5%B8%82%E5%9C%BA%E5%80%BC%E5%BE%97%E5%85%B3%E6%B3%A8%E7%9A%8410%E4%B8%AA%E8%B6%8B%E5%8A%BF-cd15a893.md" attribution: "New Distribution — https://xinjignxiao.com/en/articles/10-trends-to-watch-in-the-global-consumer-market-in-2017-cd15a893/" citation: "钱睿荪. “10 Trends to Watch in the Global Consumer Market in 2017.” New Distribution, 2017-01-23. https://xinjignxiao.com/en/articles/10-trends-to-watch-in-the-global-consumer-market-in-2017-cd15a893/" usage_policy: "https://xinjignxiao.com/ai-policy.txt" --- # 10 Trends to Watch in the Global Consumer Market in 2017 > Redefining the senior market and cultivating the next generation of consumers: the complex and volatile global economic environment is posing more challenges to brands and retailers. In 2017, the consumer goods and retail industries will continue to face challenges—technological innovation, diverse consumer demands, and a complex and volatile global economic environment. Market research firm Euromonitor International recently published its white paper "Top 10 Global Consumer Trends 2017," offering ten predictions for the global consumer market in the coming year. Redefining the senior market and cultivating the next generation of consumers: the complex and volatile global economic environment is posing more challenges to brands and retailers. In 2017, the consumer goods and retail industries will continue to face challenges—technological innovation, diverse consumer demands, and a complex and volatile global economic environment. Market research firm Euromonitor International recently published its white paper "Top 10 Global Consumer Trends 2017," offering ten predictions for the global consumer market in the coming year. Redefining the senior market 1 With longer life expectancy, aging is a serious challenge facing many countries around the world. New products developed around consumers aged 50 and above are booming, with concepts such as "longevity" and "anti-aging" gaining popularity in food, health supplements, and personal care products. At the same time, Euromonitor points out that this generation of older adults has more wealth and a more open mindset. They try to appear younger than their actual age, breaking the stereotype of the "middle-aged and elderly" label, and increasingly pushing beyond age limits in their lives and work. Beauty, dating, fitness, fashion, gourmet food, entrepreneurship, and travel are no longer lifestyle options exclusive to the young. Some people of retirement age still maintain vigorous work energy and keep an eye on fashionable clothing, cars, and tech products—this demand remains to be met. Wang Deshun, the Greater China brand ambassador for Reebok, is a good example. This 80-year-old actor still maintains an impressive physique and frequently appears on the runway, largely overturning the traditional image of Chinese seniors. Cultivating the next generation of consumers 2 Children's influence on family consumption decisions is becoming increasingly significant. In young middle-class families, parents want to foster an equal parent-child relationship, thus giving children more say. From small decisions like where to have dinner to big ones like what car to buy, parents tend to consult their children's opinions. The development of e-commerce has also brought more purchasing opportunities for teenagers. This generation of children integrates into internet social platforms at a younger age, which also makes marketers target these teenagers more. Young children are increasingly the target of advertising bombardment, a trend that has sparked some unease and criticism. Some countries have introduced regulations governing online marketing to children and require strict content rating and parental control mechanisms. However, the World Health Organization points out that current regulatory efforts are not keeping pace with the speed and scope of media change. Needs of special consumers 3 Some overlooked groups also present good growth opportunities. Although the fashion world still adheres to a slim aesthetic, in Europe and the United States, the growing number of obese people has become a lucrative new market—for apparel companies, it's not just about making larger sizes; they also use new materials and unique cutting designs to make plus-size clothing look more attractive. I want it now 4 Modern consumers are increasingly impatient, and their catchphrase is "IWWIWWIWI" (I want what I want when I want it). Shopping is impulsive, and consumers need their needs met instantly. The convenience brought by online shopping is being upgraded, with drones and social platforms participating in providing consumers with fast shopping services. Its impact is far-reaching; consumers want the most convenient medical, dining, fashion, and information services. Even for luxury goods like watches and fine wine, consumers cannot tolerate delivery times of several months—during that time, who can guarantee that consumers' minds won't change? Authenticity 5 In the complex online world, authenticity has become a precious virtue. Consumers are happy to check buyer feedback; compared to suspiciously perfect reviews, online consumers are more willing to accept minor flaws and unprocessed images. Natural foods are being sought after, and cosmetics touting natural ingredients are bestsellers. Industrialized chain production is being questioned, and using ingredients with less human intervention and less environmental pollution has become a manifestation of producers' corporate social responsibility. Pseudoscience and misinformation filled with pretentious jargon will not fare well in 2017 with the prevalence of social networks. Fluidity of identity 6 Despite many worrying political events in 2016, population mobility remains an unstoppable trend in modern society. Today, it is difficult to define consumers by simple concepts such as race, religion, national identity, gender, sexual orientation, or age. As London Mayor Sadiq Khan, a Muslim of South Asian descent, said, "The greatest thing about this city is the diversity of its people, and every Londoner should be proud of themselves." Diversity is no longer a new trend in the fashion world; styles blending Chinese and Western elements and gender-neutral "androgynous" styles have already shown their possibilities on the runway. Topics once considered taboo, such as homosexuality, have also appeared in marketing campaigns by IKEA and McDonald's. Individuality 7 Mass production is outdated, and customized services are on the rise; consumers are willing to pay more for "individuality." From university course design to restaurant salad bars, customization options now fill the consumer market. You can customize a burger at McDonald's or find a perfume formula that suits you in a perfumer's private studio—these set you apart from consumers who eat Big Macs or use commercial fragrances that are everywhere. Brands are willing to use "individuality" to attract consumers while also using this information to understand consumer preferences. Nike's NikeID and Adidas's MiAdidas are two good examples; consumers can use these systems to customize their favorite sneakers. With the development of 3D printing technology, we can see more practical applications. After-sales experience 8 Want more positive reviews? Want to increase repurchase rates? Then brands and retailers need more than just providing good products. Cultivating consumer loyalty is not a one-day effort; in addition to satisfying consumers' impulse shopping needs, excellent customer service is essential. Think of Amazon Prime and Apple's AppleCare, which are highly praised; despite the extra fees, they also demonstrate the value of value-added services that show customer care. Privacy and security 9 Consumers cherish the safety of themselves and their families, especially in a world full of uncertain risks. Although smart home life provides consumers with many conveniences such as health management and security alarms, consumers still have concerns about artificial intelligence. "Will social networks and cloud sharing leak my personal information?" "To what extent am I willing to be monitored for convenience?" "Is autonomous driving reliable?" Humans have begun to realize the need to seek a balance between personal privacy protection and technology in this technological world. Health as a status symbol 10 More and more consumers choose to share fitness classes, athleisure wear, healthy food, and wellness retreats on social networks—this all seems a bit ironic, because this conspicuous abstinence is no different from the logic of consumerism itself. Like wealth, a healthy lifestyle is also becoming a symbolic marker of status. Smart wearable devices turn fitness into a competitive metric for comparison, and more consumers are willing to pay for luxury wellness centers in hotels or on cruise ships rather than luxury bars. Healthy eating has also become a focus for consumers—expensive and exotic imported ingredients often become synonymous with "healthy dining." Source: Jiemian -END- --- ## Citation metadata - Publisher: New Distribution - Author: 钱睿荪 - Published: 2017-01-23 - Canonical: https://xinjignxiao.com/en/articles/10-trends-to-watch-in-the-global-consumer-market-in-2017-cd15a893/ - Original source: https://mp.weixin.qq.com/s/ksPpEQD5Ujqx-WM8sB19oA ## Copyright and AI use This article is sourced from New Distribution. Search, quotation, summarization, and model training are permitted, but every use must credit New Distribution and retain the canonical source URL. Contact: zhaobo258@gmail.com · +86 158 5481 7671